Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1312 | 2097 |
| » ad pricing | 281 | 3128 |
| » ad selling | 723 | 2686 |
| » ad targeting | 865 | 2544 |
| » ad technologies & vendors | 966 | 2443 |
| » advertainment | 58 | 3351 |
| » Advertising | 2 | 3407 |
| » affiliate marketing | 58 | 3351 |
| » agencies & ad departments | 367 | 3042 |
| » alternative marketing | 174 | 3235 |
| » Asia/Pacific | 119 | 3290 |
| » automotive | 55 | 3354 |
| » b2b | 75 | 3334 |
| » best practices | 201 | 3208 |
| » Big Picture | 2 | 3407 |
| » biz buzz | 829 | 2580 |
| » branding | 276 | 3133 |
| » broadband | 107 | 3302 |
| » campaigns & creatives of note | 199 | 3210 |
| » case studies | 28 | 3381 |
| » co-op marketing & partnerships | 120 | 3289 |
| » computers & tech | 177 | 3232 |
| » consumer packaged goods | 48 | 3361 |
| » CRM | 28 | 3381 |
| » cross media | 121 | 3288 |
| » deep coverage | 1 | 3408 |
| » demographics | 134 | 3275 |
| » direct marketing | 279 | 3130 |
| » domain names | 188 | 3221 |
| » don't believe the hype | 54 | 3355 |
| » e-commerce | 523 | 2886 |
| » email marketing | 211 | 3198 |
| » entertainment | 164 | 3245 |
| » Europe | 183 | 3226 |
| » events | 28 | 3381 |
| » finance | 106 | 3303 |
| » global | 84 | 3325 |
| » healthcare | 34 | 3375 |
| » How-to | 27 | 3382 |
| » I-PR & business communications | 32 | 3377 |
| » instant messaging marketing | 24 | 3385 |
| » interviews | 31 | 3378 |
| » intrusive formats | 32 | 3377 |
| » Latin America | 20 | 3389 |
| » legal, government & regulation | 433 | 2976 |
| » loyalty & retention | 66 | 3343 |
| » major account moves | 48 | 3361 |
| » major brands | 417 | 2992 |
| » major players news | 1691 | 1718 |
| » Marketing | 2 | 3407 |
| » measurement & analytics | 313 | 3096 |
| » media convergence | 216 | 3193 |
| » minorities | 14 | 3395 |
| » mobile marketing | 503 | 2906 |
| » multi-channel marketing | 104 | 3305 |
| » new and improved | 393 | 3016 |
| » nonsense & parodies | 21 | 3388 |
| » online ad market | 1060 | 2349 |
| » pearls of wisdom | 223 | 3186 |
| » people | 128 | 3281 |
| » personalization | 129 | 3280 |
| » political parties & organizations | 71 | 3338 |
| » privacy | 196 | 3213 |
| » promotions | 38 | 3371 |
| » publishing | 730 | 2679 |
| » real estate | 22 | 3387 |
| » research & stats | 995 | 2414 |
| » rich media | 185 | 3224 |
| » Segmentation & Markets | 4 | 3405 |
| » seniors | 9 | 3400 |
| » sex sells | 7 | 3402 |
| » signs of doom | 95 | 3314 |
| » signs of recovery | 37 | 3372 |
| » signs of what's to come | 740 | 2669 |
| » small business | 121 | 3288 |
| » spam & anti-spam | 115 | 3294 |
| » Spanish-speaking | 15 | 3394 |
| » syndication & RSS | 59 | 3350 |
| » technical innovation | 247 | 3162 |
| » telecom | 70 | 3339 |
| » text ads | 851 | 2558 |
| » tools & software | 626 | 2783 |
| » top stories | 793 | 2616 |
| » travel | 71 | 3338 |
| » user experience | 354 | 3055 |
| » weblog marketing | 146 | 3263 |
| » women | 40 | 3369 |
| » worst practices | 196 | 3213 |
| » Youth | 25 | 3384 |
Yahoo Rushes To Market With Axis
Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience. [...]
Posted: Friday, May 25th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
Even as Google Enhances AdSense, It Doesn’t Make An Important Change
AdSense, like most of Google’s products, is routinely enhanced with the goal of delivering a quality service to its end users.
How Google Improves AdSense
To cite a few recent examples, last year AdSense [...]
Posted: Thursday, April 12th 2012
Yahoo Still Includes Search in Its Mission. For Now
After announcing it would let go 2,000 employees, Yahoo has now announced a major organization of its business. CEO Scott Thompson told employees in a memo, which was republished in All Things D, that the new organization would focus on the customer.
"Our Consumer group will include three units — Media, Connections, and Commerce — and each will provide users the uniq [...]
Posted: Tuesday, April 10th 2012
Bottom Ad Placement CTRs on the Rise and Other Google News
New statistics about Google’s search and related ad products made headlines in recent days, giving marketers more insight into how to better use these tools.
One news item came from a report by Global Equities Research, which believes that click-through-rates on ad placements in Google search—specifically the bottom ad placements—have improved over the last 30 to 45 days.
A stock research firm, Global Equities doesn’t [...]
Posted: Friday, April 6th 2012
Google Search and Its Ever-growing Tweaks
Google is testing a new collapsible side bar where the search options and filters are after you conduct a Google search. The blog Websonic.nl was among the first to spot the experiment but it is now popping up in all kinds of venues, SEO Roundtable reports.
Google’s changes to its sea [...]
Posted: Tuesday, April 3rd 2012
Top News: Facebook digs deeper into search | DNT | Google's online store
Search:
Facebook delves deeper into search.
Man vs. Machine: Could Facebook’s people-sourced search beat Google’s algorithm?
Does Google [...]
Posted: Friday, March 30th 2012
Search Marketers Eye Reported Commenting System from Google
Google is expected to announce the launch of a new commenting system that will link to its own network of products and services as well as be available as a third party application on other sites, the Next Web reports.
Coupled with Search Plus Your [...]
Posted: Tuesday, March 27th 2012
Google Tweaks AdWords; "Revs Up" Contextual Engine
Google has made some changes to AdWords that will make it easier for marketers to create and publish display ads.
One addition, a new Display Network Tab, will be introduced over the next few weeks. It is an interface built to run display campaigns, allowing users to bid, target and optimize display campaigns from a single place. It is based on what Google calls a "revved-up" contextual engine, w [...]
Posted: Friday, March 23rd 2012
More Changes to Google Search; TLD Not Part of the Mix
Google shows little sign of letting up on its changes to search—or its war against sites that try to game the system. At a SXSW panel called "Dear Google & Bing: Help Me Rank Better," Google’s Matt Cutts said that Google is working on a search ranking penalty for sites that are "over-optimized" or "overly SEO'ed."
Good Content Versus (Too) Good SEO
In his comments, [...]
Posted: Monday, March 19th 2012
Closing Bell: Google's semantic search | Kindle for iPad | Kevin Rose
Search:
With semantic search, Google eyes competitors.
Mobile Computing:
Kindle for iPad app now optimized for new high-resolution display.
People:
Di [...]
Posted: Thursday, March 15th 2012
Google Steps Up Enforcement of Ad Quality Policies
Google has announced it has made improvements to ensure ads comply with its policies.
It has:
Improved “query watch†for counterfeit ads by widening its monitoring of sensitive keywords and queries related to counterfeit goods.
Developed a new “risk model†to detect violations.
Implemented a faster manual review process [...]
Posted: Thursday, March 15th 2012
Google Embraces Semantic Search (Some More)
An article in the Wall Street Journal Thursday morning dropped a bombshell on the search community. Google, it reported, plans to shift its search methodology to a semantic focus, radically realigning not only impact how consumers will view search but also how advertisers can expect their ads to be served up.
The Journal says that Google wil [...]
Posted: Thursday, March 15th 2012
Bing Promotes Itself with Adam Lambert Twitter Campaign
Microsoft has booked American Idol alumni Adam Lambert to give a live performance at the Bing Lounge in Portland, Oregon on March 25th. As part of the promotion, Bing is offering an exclusive meet and greet access to one Twitter follower and guest at the show. To win, users have to retweet specific tweets from the @Bing handle to be entere [...]
Posted: Wednesday, March 14th 2012
Google Continues its Google+ Integration
Google+ Hangouts is being integrated with Google’s online suite of document, presentation and spreadsheet editing software, Google Docs. Google has been incorporating its social network across all of its products since Google+’s launch.
Education, the Workspace
This particular move, however, is a particularly interesting combination as it could have offer collaboration benefi [...]
Posted: Wednesday, March 14th 2012
Consumers Like Search Engines. Until They Start Tracking
New research from the Pew Internet & American Life project shows the conflicting emotions consumes have about search engines--and the difficulties online advertisers can face as they target advertising in this channel, or try to use the data to make personalized offers, which, as separate surveys have found, consumers actually like.
The Pew survey asked how respondents feel about search engines and ot [...]
Posted: Friday, March 9th 2012