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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]
Posted: Friday, May 25th 2012

Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter

Agency News: Mullen Opening West Coast 'Talent Hub' Business Strategies: The NHL's Digital Power Play Campaigns of Note: Coca-Cola exec claims   [...]
Posted: Tuesday, May 22nd 2012

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

BoA Shows How Not to Defend a Reputation Against a WikiLeak

WikiLeak has been promising to release information that will be very damaging to a large financial institution. The site has been coy about the name, but it is widely believed that Bank of America is the institution in question. The bank has said it doesn’t know what the leak could be – but apparently it is readying for some kind of bombshell by registering domain names that could possibly be used to criticize or make fun of it. In recent days it has taken "hundreds" of d  [...]
Posted: Monday, December 27th 2010

Overestimating the Wisdom of the Crowd

The Gap's attempt to launch a new logo was a failure – at least judging from the comments about it online. Within hours of its release, the retailer hinted on its own Facebook page it might be willing to scrap the two-year project in favor of a design submitted by the public. "We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd l  [...]
Posted: Wednesday, October 13th 2010

Will Apple Communicate Better With Its Customers? Its First Twitter Account Suggests It Wants To

Mistakes were made, Apple CEO Steve Jobs said - and not just by Apple. Thus began Apple's expected apology over the antenna reception problems that have been plaguing the iPhone 4. In a press conference held Friday morning, Jobs sought to portray the weakness in the iPhone 4's antenna as an issue that affects all mobile phones, the Los Angeles Times wrote. Also, he said, most iPhone users were not reportin  [...]
Posted: Friday, July 16th 2010

Industry Buzz & News: 6/17/10

Online Ad Market: Online news commands highest CPM. HP partners with Yahoo for targeted advertisements. Mobile search is   [...]
Posted: Thursday, June 17th 2010

How Not to Run an Online Promotion

It is becoming more instructive to see how not to run a social media campaign than how to pull off a successful one. The latest object lesson comes from Dunkin’ Donuts, which was promoting its free iced coffee day -- “the kind of promotion that generally creates a lot of positive feedback in fans both online and off,” notes Inquisitr. Dunkin’ Donuts Facebook wall, however, was inundated with fans co  [...]
Posted: Wednesday, May 12th 2010

Don't Be Afraid of Negative Reviews

The occasional negative review on online review sites, such as Yelp or TripAdvisor, is nothing to fear, according to a report by Forrester Research, which recently studied the issue. In its report, Forrester evaluated 4,000 reviews in the Electronics and Home & Garden categories on the Amazon.com site and found that more than 80% of the reviews were positive - and the negative reviews   [...]
Posted: Monday, March 8th 2010

Using SocNets? Great - Just Be Sure to Talk About What Your Customers Want

Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook. For Land O’Frost, its new community called Land O’Moms, is the brand’s first foray into social media, writes the New York Times. Consumers use the site to exchange recipes and parenting advice, download coupons, r  [...]
Posted: Friday, March 5th 2010

Industry Buzz & Snippets: 01/15/10

Ad Technology: Clear Channel debuts Google-like ad platform. Privacy: Flash cookies could become hot button privacy issue. Message Confusion: Misunder  [...]
Posted: Friday, January 15th 2010

Rebuffers Kill Online Video Campaign

Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works. The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in  [...]
Posted: Monday, December 14th 2009

Industry Buzz & Snippets: 11/10/09

Online Ad Strategies: Groups redirect health-care ads to cheer and jeer Democrats. Local online to grow 12% in 2009; will slow next year. Burberry looks online for ways to gain customers. Se  [...]
Posted: Tuesday, November 10th 2009

Facebook Revamps Privacy Policy; Asks for Feedback

Facebook has tweaked its privacy policy and is asking its 300-million-plus user base for feedback by Nov. 5th. This outreach is, some say, a wise move for the site, which has been burned by user backlash before on privacy issues - most famously over its now retired Beacon platform, which initially   [...]
Posted: Friday, October 30th 2009

Microsoft Yanks Support for Family Guy Special

Microsoft is withdrawing its support for a Family Guy show special that will be airing Nov 8 on the Fox network because the computer giant decided that some of the humor is offensive and edgy and does not fit with the brand image it is trying to project, according to ABC News. The 30-minute clip, "Family Guy Presen  [...]
Posted: Tuesday, October 27th 2009

Ford Outpaces Industry with 25% Digital Spend

Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek. Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag  [...]
Posted: Wednesday, October 21st 2009

YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners

YouTube has created a new feature called “News Near You” which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video. This summer, YouTube invited more than 25,000 news sources from Google News to become video suppliers,   [...]
Posted: Tuesday, August 4th 2009

Domino's Employees Incite YouTube Brand Scandal

Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers. In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.   [...]
Posted: Wednesday, April 15th 2009

Biz Stone: Twitter to Charge Brands for Use

Twitter co-founder Biz Stone has confirmed the microblogging network will begin charging companies for certain components of its service. Rumors that Twitter may start charging for use began taking concrete form in November. "We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge fo  [...]
Posted: Tuesday, February 10th 2009