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Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
4 Things to Remember As You Twitter
Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)"
This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.
[...]
Posted: Monday, March 8th 2010
1.1M Nestle Cookies Sent in Virtual Goods Campaign
A recent virtual goods campaign for Nestle Toll House resulted in more than 1.1 million Nestle Toll House virtual cookies sent, an ad engagement rate of 3% and a 17% purchase intent lift of 17%.
For users on Facebook who participated in the campaign that translated into more than 4,300 photos uploaded.
The campaign, developed by AdNectar, inserted Nestle Toll House branded cookies into the catalogs of top Facebook applications. As people sent them, an [...]
Posted: Tuesday, January 19th 2010
McDonald's Augments Brand with Avatar Campaign
McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar.
The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among [...]
Posted: Thursday, December 17th 2009
Online Recipe Sites See Pre-Thanksgiving Surge
Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year.
In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who [...]
Posted: Tuesday, November 24th 2009
NASA Puts Social Media on Rocket Trajectory
NASA's move to give 100 Twitter users front-row seats at the Kennedy Space Center for the Nov. 16 liftoff of the space shuttle Atlantis propelled the US space agency into the stratosphere of trending topics the day before the launch. The 100 tweeters, also known as tweeps, attracted more than 150,000 followers, making the event the third-most-popular topic for the day.
In an [...]
Posted: Friday, November 20th 2009
VW Races to iPhone with GTI Ad-App
Volkswagen is, not surprisingly, launching a marketing campaign for its upcoming 2010 Volkswagen GTI. What is surprising is that the campaign is rolling out in the form of an iPhone App – and at least for the time being - will be limited to that platform.
The free app, which is called "Real Racing GTI," puts players on the fictional Mayapan Beach racetrack, and is tied to a contest in which, the New York Times [...]
Posted: Monday, October 26th 2009
'Family Guy' Leads Windows 7 Viral Push
Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today.
While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live [...]
Posted: Thursday, October 22nd 2009
Ford Outpaces Industry with 25% Digital Spend
Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek.
Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag [...]
Posted: Wednesday, October 21st 2009
Facebook Campaign Quadruples NYT Fan Figures
Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election.
"The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can [...]
Posted: Monday, December 1st 2008
Spammers Reap Plenty on 0.00001% Response Rate
By effectively "hacking" an existing spam network, researchers unearthed the "economics" of being an email spammer, reports the BBC.
Here's the secret: high volume and a virally-expanding network, which means even the tiniest response rate can produce millions of dollars in profit per year.
Computer scientists at the University of California, Berkeley and San Diego conducted a month-long study of the Storm Network, a spam oper [...]
Posted: Thursday, November 13th 2008
Mad Ravings of Busey Take GotVMail Viral
"Gary Busey on Business," an online campaign featuring TV star Gary Busey, appeared on the 'net this month, bringing brand awareness -- if not business -- to virtual phone systems vendor GotVMail. In each spot, Busy shares left-of-field business wisdom and anecdotal entrepreneurial insights:
[...]
Posted: Thursday, July 31st 2008
Economic Impact of Word-of-Mouth Calculated with Net Promoter Model
Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst [...]
Posted: Thursday, April 3rd 2008
Subway Sues Quiznos for UGC Faux-Pas
Subway has filed a lawsuit against competitor Quiznos and Viacom-owned website iFilm. The dispute is over the submissions of a user-generated contest Quiznos ran, which iFilm helped host.
Subway says many of the videos depict its brand in a negative manner.
The New York Times, which reported the lawsuit and posted one of the offending entries, mused, "Quiznos did not make the insulti [...]
Posted: Wednesday, January 30th 2008
Music Videos More Intimately Merge with Online Activity
For the launch of its second album Neon Bible, Arcade Fire kicked off a mysterious campaign urging fans to head to beonlineb.com, an anagram for the album's name.
Created by Vincent Morisset, fans may not only watch a new video; they can interact with the lead singer's head and hands, according to Reuters.
Arcade Fire's efforts are only th [...]
Posted: Tuesday, November 27th 2007
Scion Joins Fourth - Yes, Fourth - Virtual World
Toyota's Scion brand has set foot in There.com, making it the fourth virtual world to host a Scion marketing campaign.
Already, Scion has entered Second Life, Whyville.com, and Gaia.com.
In There.com, Scion launched Club Scion, a three-story nightclub with dance floors, music and hot tub [...]
Posted: Thursday, August 16th 2007
Bud.TV May Fade in Second Half of '07
CEO August Busch IV of Anheuser-Busch reported that Bud.TV, the company's much-toted online network effort, will likely "fade" in the second half of '07, according to Ad Age.
Dubbing Bud.tv " part of a "broader digital future," Busch said the content populating the $30+ million Web destination will likely be spread onto other A-B Web properties.
Bud.TV hoped to attract 2 million visits in its first year and [...]
Posted: Thursday, May 24th 2007
(RED) Campaign Spawns BUY (LESS) Backlash
A Buy (LESS) campaign was launched this week at buylesscrap.org to protest the shop-to-give charity business model to raise money for the Global Fund via the recent (RED) cause marketing campaign, according to the MarketingProfs Daily Fix.
Created [...]
Posted: Thursday, March 1st 2007
Chevy, HP Ads Get Personal with Personiva
Seeking to get consumers to become more engaged with their ads and pass them along to friends and family, Chevrolet and Hewlett-Packard have created campaigns that allow people to personalize their own ads online, reports the Chicago Tribune.
The campaigns from both companies are powered by Personiva, a technology company that lets people ins [...]
Posted: Tuesday, February 27th 2007
Online Retailers Embrace WOM via User Reviews
Taking a tip from MySpace and Amazon, e-commerce sites are letting customers post comments, reviews and photos - and in the process finding out a lot about their customers, reports Business Week.
Macys.com opened its sites to customer reviews six months ago and now gets 350 rev [...]
Posted: Monday, February 19th 2007