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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Tech News: Google Instant for mobile | Nielsen undercounts web traffic | Hulu Plus exits closed beta | 300,000 Apple apps?
Search:
Google introduces Google Instant for mobile.
How one company games Google News.
Social Media:
Google To Facebook: You can't import our user data without reciprocity [...]
Posted: Friday, November 5th 2010
Top News: Facebook local mobile deals | AdMob integration with AdSense | 4G confusion | Mac app submissions
Facebook's Mobile Local Deals Offering:
Facebook ads provide 'deals' for local merchants, marketers.
Facebook to Foursquare: you're out.
A glimpse at the future of Foursquare.
Online Ad Market:
[...]
Posted: Thursday, November 4th 2010
Top News: Samsung to run display ads on YouTube mobile | Google experiments with brand search | HTML5 test topped by Microsoft | BOKU
Ad Technologies:
Samsung first to run display ads on YouTube mobile site.
Search:
Google showing related brands, stores & types in results.
Mobile Marketing:
Apple, Google are [...]
Posted: Tuesday, November 2nd 2010
Can Wunder-app FarmVille Drive Traffic to the iPad?
Zynga has released Farmville for Apple's iPad. The free app has been customized to take advantage of the iPad’s larger screen and touch interface, letting players zoom in and out to view their farms, harvest crops, or drive tractors with the tap of a finger. Push notifications alert iPad users to their crops' status.
Too Few Apps Being Downloaded
The app comes to iTunes just as Nielsen ha [...]
Posted: Friday, October 22nd 2010
Odwalla Facebook Marketing Campaign Plays Off Musical Fest
Odwalla, the high-end juice maker, is launching a marketing initiative called 'Campaign Against Ordinary' that is centered on its Facebook redesign and a Coachella Music Festival ticket giveaway.
Coachella takes place April 16-18 in Indio, Calif., and is the first of three major music festivals Odwalla will be sponsor [...]
Posted: Wednesday, March 31st 2010
Repo Men Promotion Latest to Use Barcode Tech
Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so.
Plot and Promotion Meet
The movie is set in a future where people can buy artificial organs called "Artiforgs" from a company named The Union, explains Mobile Marketer. They are very expensive and can be bought on credit, but if a recipient [...]
Posted: Wednesday, March 10th 2010
Tweets Predict Oscar Upset
Twitter community conversations predict “The Hurt Locker†will upset the mega-blockbuster “Avatar†for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide.
‘The Hurt Locker’ Edges Out ‘Avatar’
Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on “The Hurt Locker†and “Avatar.†( [...]
Posted: Thursday, March 4th 2010
Olympic Viewers Multitask Online
Almost 13% of viewers tuning in to Olympic opening ceremonies on Friday, February 12, 2010, were also surfing the web, according to preliminary data gathered from Nielsen’s single source panel of TV and internet users.
Nielsen found that this group of multitaskers averaged 32 minutes of simultaneous activity, per user. The website of choice for opening ceremony viewer [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 01/28/10
Mobile Computing:
Mobile ads get a makeover.
What the iPad means for online advertising.
iPad blurs line between devices.
Apple's Tabl [...]
Posted: Thursday, January 28th 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
Mix Me In App Turns Music Fan into Producer
Mix Me In, a music app that allows fans to tinker with how they can view and listen to new releases, has made its way to the "New and Noteworthy" section of Apple's App Store.
Mix Me In takes songs and breaks them down into different streams, isolating the lead singer, guitar, drums, backup singers and keyboards. It then a [...]
Posted: Monday, January 4th 2010
Industry Buzz & Snippets: 12/30/09
Industry:
Four ways technology will change advertising in 2010.
Virtual Goods:
Virtual goods give web firms new revenue in ad slump.
Campaigns:
NHL goes [...]
Posted: Wednesday, December 30th 2009
Sponsors Line Up for Popular Apps
Mobile apps, in some cases, are proving to be money-makers for developers and publishers, thanks to advertisers' increasing willingness to sponsor their development and rollout.
Not every app that comes to market attracts sponsors - or many viewers for that matter. The apps that have the best appeal to both groups are those that either entice with special deals, such as coupons, or constantly update content, such as a news site.
Msnbc.com's free application for the iPhone and iPod touch, l [...]
Posted: Tuesday, December 29th 2009
iPhone/iTouch Downloads Explode During Holiday Week
This is a big week for iTouch and iPhone users - as well as for app makers that target them. App downloads levels are expected to be higher by 28 times in the week between Christmas and New Year's, compared to last year, according to a survey by PlayHaven, an online universe of fan communities for iPhone games, and Mobclix, a mobile ad exchange.
"The week b [...]
Posted: Tuesday, December 29th 2009
Ford Fiesta Gets Role in 'If I Can Dream'
The 2011 Ford Fiesta has been cast as a personality on 'If I Can Dream', - new programming that will be distributed straight to the show's website and broadcast weekly on Hulu.
The show will follow [...]
Posted: Tuesday, December 22nd 2009
Elite Travel Services on Display in 'Up in the Air'
The traveling public received a rare glimpse into the elite service that airlines and hotels offer their very best customers in the movie 'Up in the Air', starring George Clooney.
Airlines market extensively their frequent flyer and other loyalty programs, of course. The top echelon of these programs, however, is invitation only - and not publicly marketed by the companies.
"Secret Society"
"We don't discuss the specifics of it,'' Dawn Turner, the global promotion manag [...]
Posted: Tuesday, December 22nd 2009
McDonald's Augments Brand with Avatar Campaign
McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar.
The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among [...]
Posted: Thursday, December 17th 2009