Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 97 | 10 |
| » ad pricing | 25 | 82 |
| » ad targeting | 48 | 59 |
| » ad technologies & vendors | 33 | 74 |
| » advertainment | 38 | 69 |
| » agencies & ad departments | 15 | 92 |
| » alternative marketing | 46 | 61 |
| » Asia/Pacific | 2 | 105 |
| » automotive | 2 | 105 |
| » b2b | 1 | 106 |
| » best practices | 6 | 101 |
| » biz buzz | 35 | 72 |
| » branding | 25 | 82 |
| » broadband | 25 | 82 |
| » campaigns & creatives of note | 22 | 85 |
| » co-op marketing & partnerships | 17 | 90 |
| » computers & tech | 4 | 103 |
| » consumer packaged goods | 4 | 103 |
| » CRM | 1 | 106 |
| » cross media | 14 | 93 |
| » demographics | 16 | 91 |
| » direct marketing | 2 | 105 |
| » domain names | 6 | 101 |
| » don't believe the hype | 2 | 105 |
| » e-commerce | 9 | 98 |
| » email marketing | 8 | 99 |
| » entertainment | 56 | 51 |
| » events | 4 | 103 |
| » finance | 1 | 106 |
| » global | 1 | 106 |
| » instant messaging marketing | 3 | 104 |
| » legal, government & regulation | 12 | 95 |
| » loyalty & retention | 4 | 103 |
| » major account moves | 1 | 106 |
| » major brands | 26 | 81 |
| » major players news | 49 | 58 |
| » measurement & analytics | 9 | 98 |
| » media convergence | 24 | 83 |
| » minorities | 2 | 105 |
| » mobile marketing | 22 | 85 |
| » multi-channel marketing | 9 | 98 |
| » new and improved | 12 | 95 |
| » nonsense & parodies | 7 | 100 |
| » online ad market | 31 | 76 |
| » pearls of wisdom | 2 | 105 |
| » people | 1 | 106 |
| » personalization | 6 | 101 |
| » political parties & organizations | 4 | 103 |
| » privacy | 8 | 99 |
| » promotions | 9 | 98 |
| » publishing | 46 | 61 |
| » research & stats | 12 | 95 |
| » rich media | 38 | 69 |
| » search engine marketing | 20 | 87 |
| » signs of what's to come | 29 | 78 |
| » small business | 3 | 104 |
| » spam & anti-spam | 1 | 106 |
| » syndication & RSS | 5 | 102 |
| » technical innovation | 7 | 100 |
| » telecom | 6 | 101 |
| » text ads | 10 | 97 |
| » tools & software | 12 | 95 |
| » top stories | 13 | 94 |
| » user experience | 18 | 89 |
| » weblog marketing | 9 | 98 |
| » women | 3 | 104 |
| » worst practices | 1 | 106 |
| » Youth | 9 | 98 |
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Twitter Slowly Opens Door on Self-serve SMB Ad Platform
Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs.
Initially, only a small group of businesses will have acces [...]
Posted: Monday, March 26th 2012
Macy's Leads the Way in Department Store Social Media
Macy’s took the top spot in NYU’s Luxury Lab’s think tank’s annual Digital IQ Index, which ranks specialty retailers according to their online competence.
It is a surprising finding until one considers that department stores in general have been stepping up with social media strategies, the survey said, according to Woman’ Wear Daily. The average [...]
Posted: Wednesday, August 24th 2011
Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz
Search:
Google's search cleanup has big effect.
Google kills eHow competitors, eHow rankings up.
Social Media:
All of Facebook’s Like buttons on third-party sites now [...]
Posted: Monday, February 28th 2011
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Top Industry News for 7-08-10: Facebook pitches social context ads
Social Media:
Facebook touts selling power of friendship.
Facebook makes headway around the world.
Rich Media:
YouTube [...]
Posted: Thursday, July 8th 2010
Restaurants Bypass SocNets, Coupons and Email in Favor of Text
Restaurants are finding that text messaging is the most cost effective way to reach local customers, topping other methods such as digital coupons, social media networks and traditional email marketing. One example is Scotty P’s Hamburgers in Dallas, which has been using a text message platform for the past month and already reports redemption rates of 12% for its seven restaurants, according to Restaurant News.
Other ad [...]
Posted: Monday, April 12th 2010
What Apple's Mobile Plans Means for SEO
Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations.
It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store.
No details have been released about the new mobile ad system, tho [...]
Posted: Tuesday, April 6th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Industry Buzz & News: 3/31/10
Ad Technologies and Vendors:
YouTube redesign hits YouTube, doesn't solve its monetization problems.
Behavioral ads command twice the price of standard ads.
Search:
Google enables AdWord [...]
Posted: Wednesday, March 31st 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
With or Without the FTC, the Mobile Ad Market Will Be Unrecognizable in Five Years
Right now the mobile ad market is tiny - and largely dominated by Apple's apps. Just ask Google, which has protested the anti-trust inquiries into its proposed $750 million acquisition of AdMob. Its main argument has been the market is too small and too fragmented for any one firm to dominate. But will Google’s entry into the space change that? The Federal Trade Commission is showing signs that it thinks so - regulators there are s [...]
Posted: Friday, March 12th 2010
Industry Buzz & News: 03/02/10
Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of s [...]
Posted: Tuesday, March 2nd 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Microsoft, Facebook Realign Banner, Search Relationships
Microsoft has expanded its search relationship with Facebook - while at the same time closing the book on the site's banner ad business.
The search portion of the news expands an earlier agreement to sell these ads for Facebook - now Microsoft will be adding new features and as well as extending search outside of the US. In its battle a greater share of search market with Google, this could be seen as a win for Microsoft. The company has been aggressively using third party search agreements [...]
Posted: Friday, February 5th 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
Is Facebook's Ad Model the Secret Behind Its Success?
Facebook has built an ad strategy that relies heavily on engagement ads and other social media-appropriate ads - a strategy that could well be the reason why the site is set to pass MySpace in ad revenue next year.
That milestone is expected to be reached in 2010, eMarketer predicts (via MediaBuyerPlanner) when Facebook is expected to bring in $605 million in ad revenue. MySpace, by con [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009