Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2 | 6 |
| » ad targeting | 4 | 4 |
| » ad technologies & vendors | 1 | 7 |
| » alternative marketing | 1 | 7 |
| » best practices | 3 | 5 |
| » branding | 2 | 6 |
| » computers & tech | 1 | 7 |
| » consumer packaged goods | 1 | 7 |
| » cross media | 2 | 6 |
| » demographics | 5 | 3 |
| » direct marketing | 1 | 7 |
| » don't believe the hype | 1 | 7 |
| » email marketing | 1 | 7 |
| » entertainment | 1 | 7 |
| » finance | 1 | 7 |
| » healthcare | 1 | 7 |
| » legal, government & regulation | 1 | 7 |
| » loyalty & retention | 2 | 6 |
| » measurement & analytics | 2 | 6 |
| » media convergence | 1 | 7 |
| » mobile marketing | 1 | 7 |
| » multi-channel marketing | 1 | 7 |
| » new and improved | 1 | 7 |
| » online ad market | 1 | 7 |
| » pearls of wisdom | 1 | 7 |
| » publishing | 1 | 7 |
| » research & stats | 3 | 5 |
| » search engine marketing | 3 | 5 |
| » signs of what's to come | 1 | 7 |
| » user experience | 2 | 6 |
| » weblog marketing | 1 | 7 |
| » women | 2 | 6 |
| » Youth | 3 | 5 |
- Showing 1 - 8 of 8
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Advertisers Get New Access to Seniors Via AARP Network
AARP is opening its ad network audience to all advertisers -- a strategy that has already been tested by such early adopters as Aetna, GNC, Harper Collins, JP Morgan Chase, Starwood Hotels, Wal-Mart and United Healthcare.
The reason is that advertiser demand has grown greater than the publisher’s supply of inventory, Peter Zeuschner, northeastern advertising manager for AARP, tells ClickZ [...]
Posted: Monday, October 24th 2011
What Women Say (and Other Insights from a Twitter Post)
Love, haha, cute, omg, yay, hahaha, happy, girl, hair, lol, hubby, mom, miss, feel, bed, today, baby, excited, ugh, hehe, husband, sleep, hate, tomorrow, yummy, school, tired, sigh, dress, birthday, fun, sooo, dinner, day, wait, totally, home, shopping, I’ll, aww, etsy, feeling, wanna, sad, chocolate, don’t, lovely.
If a Twitter posts contains one or more of these words, the writer is most likely a woman, finds a study from researchers at the Mitre Corp.
Http and Google.
If those wo [...]
Posted: Friday, July 29th 2011
Top Industry News for 8-31-10: Google acquires SocialDeck
Search:
Google scoops up fifth company this month.
How Google cost me $4 million - Ray Abood tells how a penalization by Google made its company stronger.
Legal/Regulatory:
Owner of location-based advertising patent [...]
Posted: Tuesday, August 31st 2010
Top Industry News for 8-30-10: Google, AP reach agreement over content
Publishing:
Google, AP reach licensing agreement.
Social Media:
Google buys Angstro, hires co-founder to build social networking service.
Customer loyalty [...]
Posted: Monday, August 30th 2010
SocNet Seniors? Yes for Facebook; Twitter, Not So Much
Seniors have a significant presence on Facebook with women in this age category up more than 175% since fall 2008 and men up almost 138%, according to the Pew Research Center and eMarketer. Varsity, which focuses on senior marketing research, points to AARP.org's year-old social networking platform - which now has 350,000 users in 1,700 groups - as additional proof that seniors have become an important social network constituency.
Twitter, though, [...]
Posted: Thursday, March 25th 2010
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
Integrated Campaigns Must Note How Generations Differ
If form follows function, then the media that marketers use should follow the message--or, specifically, the intended target demographics, according to Forrester Research.
The medium du jour may not be best way to reach target audiences online, because generational differences in media consumption, writes ClickZ, citing Forrester principal analyst Charlene Li: "To plan effective integrated campaigns, marketers must start [...]
Posted: Monday, October 9th 2006
- Showing 1 - 8 of 8