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LinkedIn Sticks To Business, And That's Good For Marketers

The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,” according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock. LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl  [...]
Posted: Tuesday, May 8th 2012

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]
Posted: Monday, April 23rd 2012

Another fMC Announcement: Reduced Character Count on Facebook Ads

Facebook is expected to announce a new character limit for its ads at the fMC in New York City on February 29th.  The character limit is expected to drop to 90 from 135, by the end of the month, according to rumors reported by All Facebook. The point, the site says, is to have more ads fit on the screen. In some tests, Facebook has been able to squeeze seven ads on the right-hand side of the page, up from six.   [...]
Posted: Monday, February 27th 2012

Facebook, Like the Rest of the Industry, Looks At More Flexible Ad Pricing

Facebook appears to be experimenting with more flexible ad price models, based on an account in All Facebook.  The publication reports that a Facebook advertising test is currently underway in which marketers are charged per action—namely, it is adding likes and comments to the clickthrough-based price model. The social network told All Facebook the test was being conducted to allow marketers "to indi  [...]
Posted: Friday, December 16th 2011

A Marketer's Guide to the Daily Deal Market Beyond Groupon and LivingSocial

Merchants that participate in the daily space must choose carefully on which sites they will advertise. Groupon and LivingSocial have huge scale, but companies that immediately go to these firms without considering the alternatives may be doing themselves a disservice. At one time, the daily deal market was typified by sites that offered little personalization or localization for merchant or buyer. That changed a few short years ago when sites such as Groupon and Livin  [...]
Posted: Monday, August 29th 2011

Facebook's Self-serve Ad Prices Steadily Rising; SMBs Step Up to Meet Them

Facbook’s ads rose 40% per click last quarter, a new report by Efficient Frontier finds - a rise that topped prices on the social networking site for the previous three months. It was Facebook's self-service ads that posted the strongest increase - not the premium ads on home pages, Efficent Frontier's senior director of business analytics Siddharth Shah,   [...]
Posted: Monday, April 11th 2011

Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards

E-Commerce: Target to sell Facebook Credits gift cards. Online Ad Market: Start-up seeks to outflank Google in display market. Google lays out display ad strategies.   [...]
Posted: Wednesday, September 1st 2010

Top Industry News for 8-24-10: Google tests recall button for e-mail

Technical Innovation: Google tests hidden button to stop e-mails from being sent. Campaign & Creatives: Social media drives Hyundai uncensored campaign. Ad Technologies:  [...]
Posted: Tuesday, August 24th 2010

Marketing Data RoundUp: What is the best allocation of interactive media spend?

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. A Formula for the Optimal Allocation of Interactive Media Spend The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive,   [...]
Posted: Thursday, August 5th 2010

TwidVid Launches SocialAds Video Ad Network

Twitter video hosting service TwitVid has launched standalone video advertising network called SocialAds. Its goal is to help businesses connect with customers by collecting followers and retweets for their advertising campaigns. The company is positioning it as a departure from the traditional pre-roll ads that dominate video advertising now, offering access to social medi  [...]
Posted: Monday, July 12th 2010

Top Industry News for 7-12-10: Social media is sinking ad pricing

Ad Pricing: Social media sinks online ad pricing. Social Media: Can the Foursquare keep up with marketers' demand? Gowalla - we're still in the   [...]
Posted: Monday, July 12th 2010

What Apple's Mobile Plans Means for SEO

Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations. It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store Apple has compiled from iTunes and the App Store. No details have been released about the new mobile ad system, tho  [...]
Posted: Tuesday, April 6th 2010

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

Industry Buzz & News: 3/31/10

Ad Technologies and Vendors: YouTube redesign hits YouTube, doesn't solve its monetization problems. Behavioral ads command twice the price of standard ads. Search: Google enables AdWord  [...]
Posted: Wednesday, March 31st 2010

Industry Buzz & News: 3/26/10

Publishing: Magazines use the iPad as their new barker. U.K. newspapers to charge for web access. Measurement & Analytics: Facebook Insights to   [...]
Posted: Friday, March 26th 2010

Industry Buzz & News: 3/24/10

Online Ad Market: Improving marketing ROI: towards a more equitable conversion attribution model. On the eve of marketing 2.0, the dawn of marketing 3.0? Online ad market is back to   [...]
Posted: Wednesday, March 24th 2010

With or Without the FTC, the Mobile Ad Market Will Be Unrecognizable in Five Years

Right now the mobile ad market is tiny - and largely dominated by Apple's apps. Just ask Google, which has protested the anti-trust inquiries into its proposed $750 million acquisition of AdMob. Its main argument has been the market is too small and too fragmented for any one firm to dominate.  But will Google’s entry into the space change that? The Federal Trade Commission is showing signs that it thinks so - regulators there are s  [...]
Posted: Friday, March 12th 2010

Omniture, Facebook Join for Automated Media Buying, Optimization

Omniture and Facebook have teamed to provide online marketers tools to optimize Facebook as a marketing channel. These include an automated media buying process as well as a single dashboard to plan, deliver and measure campaigns. Using Omniture's toolset, marketers can compare Facebook ad campaign metrics alongside other media channels. This ability is critical as marketers are finding it ever more important to engage interested customers on Facebook and promote the most relevant content,  [...]
Posted: Wednesday, March 3rd 2010

Industry Buzz & News: 03/02/10

Ad Technologies & Vendors: AOL sells affiliate firm buy.at Social media ad network LifeStreet acquires competitor SocialCash. Email Marketing: Email still powerful marketing tool despite booming popularity of s  [...]
Posted: Tuesday, March 2nd 2010