Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 69 | 82 |
| » ad pricing | 4 | 147 |
| » ad selling | 14 | 137 |
| » ad targeting | 39 | 112 |
| » ad technologies & vendors | 21 | 130 |
| » advertainment | 68 | 83 |
| » agencies & ad departments | 36 | 115 |
| » alternative marketing | 81 | 70 |
| » automotive | 18 | 133 |
| » b2b | 4 | 147 |
| » best practices | 22 | 129 |
| » Beyond Marketing | 1 | 150 |
| » Big Picture | 1 | 150 |
| » biz buzz | 36 | 115 |
| » branding | 63 | 88 |
| » broadband | 29 | 122 |
| » campaigns & creatives of note | 83 | 68 |
| » case studies | 4 | 147 |
| » co-op marketing & partnerships | 25 | 126 |
| » computers & tech | 8 | 143 |
| » consumer packaged goods | 13 | 138 |
| » CRM | 1 | 150 |
| » demographics | 37 | 114 |
| » direct marketing | 10 | 141 |
| » domain names | 7 | 144 |
| » don't believe the hype | 5 | 146 |
| » e-commerce | 6 | 145 |
| » email marketing | 9 | 142 |
| » entertainment | 92 | 59 |
| » Europe | 7 | 144 |
| » events | 10 | 141 |
| » finance | 1 | 150 |
| » global | 1 | 150 |
| » healthcare | 5 | 146 |
| » How-to | 3 | 148 |
| » I-PR & business communications | 6 | 145 |
| » instant messaging marketing | 10 | 141 |
| » intrusive formats | 2 | 149 |
| » legal, government & regulation | 8 | 143 |
| » loyalty & retention | 12 | 139 |
| » major account moves | 3 | 148 |
| » major brands | 53 | 98 |
| » major players news | 48 | 103 |
| » Marketing | 1 | 150 |
| » measurement & analytics | 12 | 139 |
| » media convergence | 66 | 85 |
| » minorities | 3 | 148 |
| » mobile marketing | 22 | 129 |
| » multi-channel marketing | 25 | 126 |
| » new and improved | 10 | 141 |
| » nonsense & parodies | 8 | 143 |
| » online ad market | 29 | 122 |
| » pearls of wisdom | 4 | 147 |
| » people | 8 | 143 |
| » personalization | 9 | 142 |
| » political parties & organizations | 6 | 145 |
| » promotions | 28 | 123 |
| » publishing | 36 | 115 |
| » research & stats | 25 | 126 |
| » rich media | 39 | 112 |
| » search engine marketing | 13 | 138 |
| » seniors | 2 | 149 |
| » sex sells | 2 | 149 |
| » signs of doom | 1 | 150 |
| » signs of what's to come | 44 | 107 |
| » small business | 1 | 150 |
| » Spanish-speaking | 2 | 149 |
| » syndication & RSS | 7 | 144 |
| » technical innovation | 7 | 144 |
| » telecom | 5 | 146 |
| » text ads | 8 | 143 |
| » tools & software | 13 | 138 |
| » top stories | 6 | 145 |
| » travel | 3 | 148 |
| » user experience | 39 | 112 |
| » weblog marketing | 26 | 125 |
| » women | 9 | 142 |
| » worst practices | 6 | 145 |
| » Youth | 21 | 130 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement
Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.†Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics.
TechCrunch described Jelli [...]
Posted: Thursday, May 3rd 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Google+ Continues Integration Spree, This Time with Gmail, Contacts
Google+ has integrated more of its product line into its social network platform—now bringing Gmail and Contacts into the mix. When a user opens an email from someone on Google+, he or she can see the most recent post they’ve shared on the right-hand side of the conversation with this change.
Other sticky elements Google+ has incorporated:
Google+ circles can be used t [...]
Posted: Friday, December 9th 2011
Users Choice Ad Formats Take on New Urgency as Ad-blockers Step Up
Ad blockers, most commonly offered by browsers as add-ons, have always been a development on which marketers have kept a wary eye. Such technologies show no sign of abating and, at least based on the newest development by OverApps, are morphing into new directions.
This long-standing trend, though, is being countered by the growth of 'user choice' ads - that is, online ad technology that gives viewers a [...]
Posted: Friday, September 2nd 2011
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
What Toyota Still Doesn't Get About Social Media
Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat.
First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -Â and when the economic consequences are hi [...]
Posted: Monday, February 15th 2010
Dockers Links TV Tag, Content Site in Super Bowl Ad
Dockers is advertising during the Super Bowl for the first time since 2002 with an integrated campaign that includes technology provided by a mobile music discovery application provider and a branded content site to engage the consumer more deeply than a 30 second spot during the game could.
Men Without Pants
Dockers has partnered with Shazam to develop the "Men Without Pants" TV commer [...]
Posted: Friday, January 29th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Good News for Headbangers: New Access to Live Online Concerts
A slew of new offerings that enable consumers to watch concerts online - live in some cases, free in others -Â have been introduced this month by a host of providers.
Social Media Streaming
The night before Thanksgiving, fans of the legendary rocker group KISS will be able to watch the group perform live in Los Angeles through Facebook via its Ustream service. Fans will also be able to connect with each other for real [...]
Posted: Wednesday, November 25th 2009
'Share-to-Social' Email Tools Grow Up
As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns.
Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network.
New Offerings
Many new offerings in this area have come to market this year. Exact Target, for example, [...]
Posted: Wednesday, November 18th 2009
Industry Buzz & Snippets: 11/13/09
Pharma Marketing:
FDA tackles gray area of social media.
Media Strategies:
Forbes buys online photo platform FlipGloss.
Search:
Google [...]
Posted: Friday, November 13th 2009
Email Not Dead, Council Says
Reports about the demise of email are greatly exaggerated, according to the Email Experience Council, which issued a strong rebuttal to a recent Wall Street Journal article proclaiming that social media is now the major online communications medium.
"Ironically, that story quickly became the most emailed story on the Wall Street Jour [...]
Posted: Thursday, November 12th 2009
NBC Taps SocNets to Generate Olympic Buzz
With 100 days left until the 2010 Winter Olympics in Vancouver, NBC Universal is adding a variety of new high-tech and social media features to its main Olympics website, NBCOlympics.com, to generate interest in the games and boost video views of the events.
NBC is aiming to build on the success of its live and taped online video offerings during the 2008 Beijing Olympics, which attracted tens of millions of users.
As an added feature to its existin [...]
Posted: Thursday, November 5th 2009