Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2 | 27 |
| » ad targeting | 3 | 26 |
| » ad technologies & vendors | 2 | 27 |
| » advertainment | 7 | 22 |
| » alternative marketing | 11 | 18 |
| » best practices | 14 | 15 |
| » Big Picture | 1 | 28 |
| » branding | 9 | 20 |
| » campaigns & creatives of note | 5 | 24 |
| » co-op marketing & partnerships | 3 | 26 |
| » consumer packaged goods | 1 | 28 |
| » cross media | 3 | 26 |
| » demographics | 1 | 28 |
| » domain names | 4 | 25 |
| » don't believe the hype | 1 | 28 |
| » email marketing | 1 | 28 |
| » entertainment | 6 | 23 |
| » I-PR & business communications | 3 | 26 |
| » instant messaging marketing | 1 | 28 |
| » legal, government & regulation | 1 | 28 |
| » loyalty & retention | 7 | 22 |
| » major brands | 4 | 25 |
| » measurement & analytics | 3 | 26 |
| » media convergence | 1 | 28 |
| » mobile marketing | 5 | 24 |
| » multi-channel marketing | 4 | 25 |
| » online ad market | 9 | 20 |
| » pearls of wisdom | 8 | 21 |
| » people | 2 | 27 |
| » personalization | 2 | 27 |
| » privacy | 1 | 28 |
| » promotions | 1 | 28 |
| » publishing | 2 | 27 |
| » research & stats | 1 | 28 |
| » rich media | 1 | 28 |
| » search engine marketing | 6 | 23 |
| » signs of what's to come | 2 | 27 |
| » spam & anti-spam | 1 | 28 |
| » syndication & RSS | 2 | 27 |
| » technical innovation | 1 | 28 |
| » text ads | 2 | 27 |
| » tools & software | 5 | 24 |
| » user experience | 9 | 20 |
| » weblog marketing | 7 | 22 |
| » Youth | 3 | 26 |
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
How to: Get the most out of Twitter | Find groups you like on LinkedIn
How to Get the Most Out of Twitter
Just cultivate 100 true fans, writes Mediabistro’s All Twitter. “If you can keep 100 people happy, excited, buzzing, giddy and enthusiastic about YOU, then these people will become your evangelists. They will become your marketers, and your PR team. Your army. And they’re far more valuable than the professionals you’re paying to do this for you now.â€
[...]
Posted: Thursday, August 25th 2011
How to: Create custom tabs for Facebook Pages | Decide between Groupon and LivingSocial
How to Create Custom Tabs for Facebook Pages
Creating custom tabs within a Facebook page encourages users to interact with a page. But creating one can be difficult if you are not well versed in HTML or CSS, writes Exploring Social Media. It points to ShortStack http://www.shortstackapp.com/ as a tool that makes the process easier. It works by creating an account us [...]
Posted: Monday, August 22nd 2011
How to: Publish scores for a Facebook user | Find the best people to follow on Twitter
How to Publish Scores for a Facebook User
Facebook just made several enhancements to Apps on Face book - one of which allows developers to publish scores and achievements in the app. In this blog post Facebook explains how its Graph API for achievements and scores work. Briefly, these stories c [...]
Posted: Wednesday, August 17th 2011
How to: Set up a Foursquare brand page | Reconcile data from different analytical tools
How to Set Up a Foursquare Brand Page
Lisa Barone at Small Business Trends walks readers through this process. FourSquare started letting business owners create official brand pages in January but most SMB firms found they couldn’t participate because their following wasn’t large enough. When Foursquare [...]
Posted: Wednesday, August 10th 2011
How to: Create and manage test users with Facebook | Submit URLs to Google with Fetch as Googlebot
How to Create and Manage Test Users with Facebook
Facebook has introduced new functionality for developers to create and add test users to an app from the developer site. Test users are invisible user accounts associated with an app created for the purpose of testing its functionality, Chris Dentel explains in this blog post - in short, they are not visib [...]
Posted: Wednesday, August 3rd 2011
How to: Use display to best support search ads | Connect LinkedIn and Twitter
How to Use Display to Best Support Search Ads
Marin Software outlines five steps in this blog post, including a focus on performance. Identifying which sites and keywords are producing a knock on effect enables the marketer to establish areas of focus and understand any correlation between metrics. If increasing spend on certain targeted display channels appear to be dr [...]
Posted: Tuesday, August 2nd 2011
Closing Bell: Google search optimized for tablets | Facebook launches bug bounty
Search:
Google Search optimized for iPads, Android tablets.
Local business site challenges Google ranking.
Mobile Computing:
Android Market update al [...]
Posted: Friday, July 29th 2011
How To: Get +1 to work faster | Track Mentions Of Links Shared On Twitter
How to Get +1 to Work Faster
Google has introduced two updates that make the +1 button and the page loading it faster. One requires nothing from the user: it is a set of changes that will make the button render up to 3x faster.
Google has also introduced an asynchronous snippet that allows the web page to continue loading while the browser downloads the +1 JavaScript. "By loading thes [...]
Posted: Wednesday, July 27th 2011
How to: Sync your Facebook Page updates with Twitter | Get the best mix of technology to optimize a mobile landing page
How to Sync Your Facebook Page Updates With Twitter
As a disclaimer, Inside Facebook starts out this post warning readers that it shouldn't do this. Read here for the reasons why. That said, for firms that insist on standardizing content to both platforms, Inside Facebook says it is easy: navigate to www.facebook.com/twitter and click the Link a Pa [...]
Posted: Friday, July 15th 2011
How to: Track link click-throughs on Quora | Create heatmap tables in Excel
How to Track Link Click-Throughs on Quora
Actually, you can’t. Quora does not let you track links in answers, writes Chris Thomson, Quora administrator in response to a question on, where else?, Quora. Using your own links for tracking purposes is not allowed, he reminds readers, but it does tell you how many times a question or answer has been viewed. To find that informati [...]
Posted: Thursday, July 14th 2011
How to: Deal with Klout | Best use QR codes in a campaign
How Not to Tweak Your Klout Score
The Klout score on social influence has been gaining traction - enough so that both people and marketers are interested in seeing what they can do to tweak their number. This is what not to do, writes Business Grow.
[...]
Posted: Wednesday, July 13th 2011
Closing Bell: Apple lowers iAd buy to $300K | Coalition to fight piracy | Free apps drive more revenue
Online Ad Market:
Apple lowers minimum iAd buy to $300,000.
Social Media:
How to combine your Facebook and Google+ feeds.
Anti-piracy:
Coalition [...]
Posted: Thursday, July 7th 2011
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Pepco Follows Social Media Playbook in Power Outage
This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam [...]
Posted: Thursday, July 29th 2010
The Pros and Cons of Crowdsourcing a Marketing Campaign
Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both.
However as the concept gains traction thanks to success stories - Netflix developed [...]
Posted: Thursday, January 14th 2010
New SocNet Tools Seek Missing Revenue Link
CMOs are seeking better ways to link social media advertising and investments with related revenues. Some companies, most notably Procter & Gamble in the UK, have begun experimenting with "pay for engagement" strategies. In September, the company decided to pay publishers when a consumer downloads a game or otherwise indicates he or she has interacted with the site instead basing compensation merely on site visits or number of eyeballs. ( [...]
Posted: Thursday, December 10th 2009
How-To: Track Rep and Keywords from a Unified Feed
In a media climate in which anyone can publish material about anything they like, anytime they wish, it is crucial for marketers to keep a close eye on what others are saying about their brands.
To simplify the process of scanning thousands of blogs, review sites, "tweets," forums and social networks, Search Engine Journal's Ann Smarty recommends Feed Killer, a simple [...]
Posted: Wednesday, July 15th 2009
How-To: Lessons Worth Learning from Twitter's Success
This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included.
By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has [...]
Posted: Wednesday, February 25th 2009