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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Marketo Introduces Integrated Social Marketing Automation
If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is [...]
Posted: Thursday, May 24th 2012
Discount Site Groupon Goes Hyper Local
Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts.
Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in [...]
Posted: Monday, January 4th 2010
Nike Adds SocNet Sharing Feature to Marketing Emails
Beginning with a February 12 inbox blast, Nike incorporated a ShareThis button to the bottom of email messages promoting its Lunartrainer+iD product line.
ShareThis enables users to share portions of an email -- or website -- with friends across the networks they use, giving otherwise static messages a potentially "viral" quality. It and functionalities like it are dubbed "share with your network" (SWYN) links.
News of Nike's SWYN inclusion was reported by the [...]
Posted: Monday, February 23rd 2009
Most Mobile Phone Buyers are Influenced by Web WOM
Nearly 61% of US consumers who recently bought a mobile or wireless phone were influenced by online product reviews and user comments, while 30% of purchasers were similarly influenced by blogs, according to the Media Influence on Consumer Choice survey by Ad-ology, MarketingCharts [...]
Posted: Monday, October 20th 2008
Coworker Word-of-Mouth Strongly Influences Purchases
Americans in the workforce have a significant impact on coworkers' consumer shopping behaviors. 96 percent say they regularly or occasionally give shopping advice to their peers, according to (pdf) a recent WorkPlace Media survey conducted by BIGResearch, [...]
Posted: Monday, July 14th 2008
iPhone 3G Buzzing - Nielsen Online, Hitwise Issue Stats
With Apple's iPhone 3G scheduled to go on sale today, Nielsen Online and Hitwise provide a host of iPhone-related statistics.
Judging by search terms used, consumers are interested in more than just price -- such as the 3G network, release date, applications and plans, Hitwise said ( [...]
Posted: Friday, July 11th 2008
Consumers Seeking Products Online Share Findings via WOM
Consumers that regularly do research products online before buying them in a store are a wealth of information.
And they like to share that information via word-of-mouth, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11, Dec. 07) - writes MarketingCharts.
Almost half (47 percent) regula [...]
Posted: Tuesday, July 1st 2008
Americans Search-Happy for iPhone Info, Rely Most on Google
1.3 million people conducted 6.9 million searches for iPhone-related terms in April, an inordinate majority of them conducted via Google, according to a study on "iPhone"-related search terms based on data from the comScore Marketer service, writes MarketingCharts.
Consumers have searched on a [...]
Posted: Monday, June 30th 2008
Influential Online Hispanic Consumers: Super 'E-fluentials'
Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands -- often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts.
Bel [...]
Posted: Thursday, April 3rd 2008
Economic Impact of Word-of-Mouth Calculated with Net Promoter Model
Customer word-of-mouth (WOM) behaviors have strong financial positive and negative impact on customer loyalty, ultimately affecting company growth, according to a SatMetrix Syst [...]
Posted: Thursday, April 3rd 2008
Social Media Marketing Still Lacks Strong Metrics
Companies adopt social media as a marketing tool but struggle to find effective metrics, writes Paul Gillin (author of The New Influencers) in a report issued by the Society for New Communications Research (SNCR), MarketingCharts [...]
Posted: Tuesday, April 1st 2008
Alternative Media Poised for Strong Growth in '08, Despite Slowing Economy
Spending on alternative media in the US jumped 22.0 percent from 2006 levels to reach $73.43 billion in 2007.
That rapid growth is expected to continue in 2008 despite a slowing economy, according to a new report from PQ Media, MarketingCharts [...]
Posted: Thursday, March 27th 2008
Research Recap of 2008 Academy Awards Released
94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast.
Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event, [...]
Posted: Tuesday, March 4th 2008
Academy Awards - Fewest Viewers in Decades
This year, 32 million viewers in about 21.1 million US homes tuned in to the 80th Academy Awards -- the lowest number in 39 years, ABC said, citing Nielsen Media Research projections, MarketingCharts reports.
According to Nielsen's [...]
Posted: Thursday, February 28th 2008
New Media Influences Purchases, Particularly among Minorities
Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports.
While traditional media still rank on top in purchase influ [...]
Posted: Thursday, February 21st 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Online Holiday Shoppers Enthusiastic about Their Customer Experience
The majority of online shoppers -- 82 percent -- reported being very satisfied or somewhat satisfied with the customer support available during their online holiday-shopping experience this year, according to a Nielsen Online survey, writes MarketingCharts.
Among the findings:
[...]
Posted: Thursday, December 20th 2007
Parents' Buzz on Holiday Shopping Reveals Cost, Safety Concerns
An analysis of online conversations among parents about their kids' holiday wish lists reveals cost and safety are top priorities, according to (pdf) Nielsen Online, writes MarketingCharts.
Cost-consciousness emerged in nearly 20 percent of discussions, wi [...]
Posted: Friday, December 7th 2007
4 in 10 to Shop on Black Friday; Ads, WOM Serve as Guides
More than four in 10 US consumers (44 percent) plan to shop on the day after Thanksgiving -- "Black Friday" -- and more than half say they rely on advertising and word-of-mouth for information on products, according to the findings of an Accenture survey, repo [...]
Posted: Tuesday, November 20th 2007
Word-of-Mouth Marketing Spending to Top $1B in '07
Word-of-mouth (WOM) marketing spend increased 35.9 percent in 2006 to $981 million (from 2005's $722 million).
It is expected to top $1 billion by a good deal in 2007, making it one of the fastest-growing alternative media segments, according to PQ Media's Word-of-Mouth Marketing Forecast 2006-2011, sister site MarketingChart [...]
Posted: Monday, November 19th 2007