Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 33 | 70 |
| » ad pricing | 4 | 99 |
| » ad selling | 13 | 90 |
| » ad targeting | 17 | 86 |
| » ad technologies & vendors | 10 | 93 |
| » advertainment | 27 | 76 |
| » agencies & ad departments | 32 | 71 |
| » alternative marketing | 45 | 58 |
| » Asia/Pacific | 1 | 102 |
| » automotive | 14 | 89 |
| » b2b | 1 | 102 |
| » best practices | 10 | 93 |
| » biz buzz | 10 | 93 |
| » branding | 25 | 78 |
| » broadband | 3 | 100 |
| » campaigns & creatives of note | 43 | 60 |
| » case studies | 5 | 98 |
| » computers & tech | 4 | 99 |
| » consumer packaged goods | 4 | 99 |
| » cross media | 6 | 97 |
| » demographics | 12 | 91 |
| » direct marketing | 7 | 96 |
| » domain names | 2 | 101 |
| » e-commerce | 2 | 101 |
| » email marketing | 4 | 99 |
| » entertainment | 18 | 85 |
| » Europe | 8 | 95 |
| » events | 4 | 99 |
| » global | 3 | 100 |
| » healthcare | 1 | 102 |
| » I-PR & business communications | 11 | 92 |
| » instant messaging marketing | 2 | 101 |
| » interviews | 3 | 100 |
| » intrusive formats | 1 | 102 |
| » legal, government & regulation | 15 | 88 |
| » loyalty & retention | 1 | 102 |
| » major brands | 32 | 71 |
| » major players news | 24 | 79 |
| » measurement & analytics | 9 | 94 |
| » media convergence | 4 | 99 |
| » minorities | 2 | 101 |
| » mobile marketing | 3 | 100 |
| » multi-channel marketing | 10 | 93 |
| » new and improved | 2 | 101 |
| » nonsense & parodies | 18 | 85 |
| » online ad market | 7 | 96 |
| » pearls of wisdom | 1 | 102 |
| » people | 7 | 96 |
| » personalization | 2 | 101 |
| » political parties & organizations | 17 | 86 |
| » privacy | 2 | 101 |
| » promotions | 12 | 91 |
| » publishing | 25 | 78 |
| » research & stats | 11 | 92 |
| » rich media | 15 | 88 |
| » search engine marketing | 4 | 99 |
| » sex sells | 2 | 101 |
| » signs of doom | 1 | 102 |
| » signs of recovery | 1 | 102 |
| » signs of what's to come | 7 | 96 |
| » small business | 1 | 102 |
| » spam & anti-spam | 2 | 101 |
| » Spanish-speaking | 1 | 102 |
| » technical innovation | 3 | 100 |
| » text ads | 3 | 100 |
| » tools & software | 3 | 100 |
| » user experience | 8 | 95 |
| » weblog marketing | 16 | 87 |
| » women | 3 | 100 |
| » worst practices | 13 | 90 |
| » Youth | 1 | 102 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
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Posted: Wednesday, May 16th 2012
CA Fires Ignite Sparks Under Citizen Journalists
The amount of user generated content from the Southern California fires that has been uploaded to CNN’s i-Report has far surpassed citizen content surrounding the Minneapolis bridge collapse or the Virginia Tech shooting, repor [...]
Posted: Friday, October 26th 2007
BzzAgent Raises $13.8 Million in Funding
Word-of-mouth marketing firm BzzAgent said Friday that it had closed a $13.75 million second round of funding - raised from General Catalyst Partners and IDG Ventures Boston - to build new market share and add staff, reports CNET. BzzAgent has clients such as Anheuser-Busch, Cadbury Schwepp [...]
Posted: Monday, January 16th 2006
Clear Channel VODs to Offer 15-Second Ads
A beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's Online Music & Radio websites from stations in New York, Los Angeles, Boston, Washington, D.C., and St. Louis, the company announced Monday, [...]
Posted: Tuesday, January 10th 2006
Lexus Uses Podcasts, Blog Ads to Drive Campaign
Using music podcasts and a blog ad buy, Toyota's luxury brand Lexus is rolling out a four-week campaign aimed at African-Americans, [...]
Posted: Thursday, January 5th 2006
Consumer Content a Source for Pepsi's Aquafina Campaign
To promote Aquafina, Pepsi has solicited user-created films for a campaign based on New Year's resolutions as part of its "Drink more w [...]
Posted: Thursday, January 5th 2006
Modern Postcard Launches New List Products at CES
Modern Postcard will be announcing a series of new products at CES this week, including 3D Direct Mail, Network Mailer, and new list tech [...]
Posted: Wednesday, January 4th 2006
Teens Go for Gadgets, Games, Websites
Marketers who want to reach teens should take advantage of their penchant for entertainment devices and websites about gadgets and gaming, and should attempt to reach them through in-game advertising and advergaming, writes eMarketer. Particularly gaming offers the best opportunity, with the vast majority of U.S. and Canadian consumers age 12-21 owning some sort of gaming device - and three of four playing online and offline games on th [...]
Posted: Tuesday, January 3rd 2006
New JibJab Video '2-0-5' Is Year-End Round-up
'Half of Europe Hates my guts...'
Gregg and Evan Spiridellis's latest online animated jab, titled "2-0-5!" - once again aimed at at P [...]
Posted: Friday, December 16th 2005
Audible Campaign Hopes to Perk up Ears
Click to enlarge
"Don't Read" is the tagline for downloadable audio content firm Audible's new interactive campaig [...]
Posted: Wednesday, December 14th 2005
Biz360, Feedster Measure Blog Buzz, Threats, Opportunities
Market intelligence solutions provider Biz360 and RSS content syndication and search firm Feedster have partnered to offer a new service, dubbed BlogView, to help marketing and communications professionals gather intelligence from blog and wiki content that discusses companies, products and competitors - by automating sentiment ratings and uncovering current topics and influencers. Feedster will direct Biz360 to active bl [...]
Posted: Monday, December 12th 2005
New Site Provides Word-of-Mouth Basic Training
The Word of Mouth Marketing Association (WOMMA) announced that it has launched the first site devoted to teaching marketers to use word-of-mouth marketing techniques. Called Word of Mouth Basic Training (WOMBAT), the site features original content in a new blog, podcast series and companion email newsletter. According to a recent eMarketer/WOMMA report, nearly half (43 percent) of all marketers plan to incorporate word [...]
Posted: Thursday, December 1st 2005
BuzzMetrics to Rate TV Show Buzz Online
Online word-of-mouth measurement firm BuzzMetrics is testing TV*BuzzMetrics, a service that tracks online buzz - on blogs, message boards and other social media - about the top 30 prime-time network programs, reports ClickZ. The firm will deliver a monthly report that, inter alia, ranks the shows' buzz level, assigning them a "TV Buzz Rating" in an "engagement index." The service will provide various other metrics and is intended to he [...]
Posted: Thursday, December 1st 2005
Blog Ads Create Buzz - at Ad:Tech
Blog ads do reach certain demographic groups but don't necessarily generate word of mouth, according to Gawker Media founder and publisher Nick Denton, who was speaking at an Ad:Tech panel earlier this week, writes MediaPost. "I can't really point to any examples of posts that originated from ads themselves," he says of the 14 blogs he publishes. Denton advised that marketers instead purchase [...]
Posted: Friday, November 11th 2005
VW.com to Debut 120 Shorts for Passat Campaign
Volkswagen has produced 120 online short films for its new Passat campaign - the largest number in a single branded entertainment undertaking, which is also the final effort for VW by Havas's Arnold Worldwide of Boston, having lost the account to Crispin Porter & Bogusky of Miami - reports AdAge. The blitz is VW's biggest online launch.
Each short, just 15 seconds long, is being shown on the VW site (www.vw. [...]
Posted: Monday, October 31st 2005
Budget Rent A Car Launches Blog-Focused Treasure Hunt Campaign
Budget Rent A Car, with help from blogger B.L. Ochman, today launched an online-only campaign - Up Your Budget - in which "treasure hunters" from across the country can follow online video clues, blog about their experiences, and search for a two-inch sticker wh [...]
Posted: Monday, October 24th 2005
Commercial Alert: FTC Should Probe Buzz Marketers
The nonprofit Commercial Alert today (Tuesday) sent a letter (pdf) to the Federal Trade Commission (FTC), requesting that it investigate whether buzz marketers are violating federal law that prohibits deceptive advertising. The letter asks the FTC to review what it terms "evidence" th [...]
Posted: Tuesday, October 18th 2005
Intelliseek to Provide, AOL to Publish, Blog Data
AOL has reached an agreement with word-of-mouth measurement firm Intelliseek's BlogPulse, which indexes more than 17 million blogs, to receive daily blog data, statistics, and trend charts and blog entries, which AOL will publish to inform visitors to its sites of goings on in the blogosphere, reports ClickZ. The deal comes less than two weeks after the [...]
Posted: Tuesday, October 18th 2005
MSN to Show, Sell Vid Ads for JibJab Shorts
JibJab Media has hired MSN to distribute, sell video ad units for, and work with JibJab and its advertisers to develop p [...]
Posted: Friday, October 14th 2005
Marketers May Face 'Buzz Disclosure' Oxymoron
Ad industry attorneys have come to view buzz marketing as a likely area of regulatory involvement and the enforcement of disclosure requirements, especially if people are compensated to participate in buzz programs by marketers and agencies, reports AdAge. It writes that BzzAgent, one of the better-known buzz marketing agencies, changed its policies to comply with advertising regulations and now requires its consumer brand agents to identify t [...]
Posted: Tuesday, October 4th 2005