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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Industry Buzz & Snippets: 01/12/10

Ad Technology: Real time price changes reflected in banner ads. Consumer opinions online seen as curse, not gift. Commission Junction vets   [...]

Industry Buzz & Snippets: 01/06/10

Media: US Local News Network partners with LA Times on new site. Analytics: In wake of data mergers, hyper-targeting takes shape. Search: How to   [...]

Last.fm to Pay Royalties to 'Indy' Musicians, Bands

CBS's online radio community, Last.fm, launched the New Artist Royalty Program, which will issue royalties to independent ("indy") and unsigned bands. Musicians have the option of joining the royalty program when they upload music to Last.fm. Royalties will be paid whenever a user plays one of their songs. The New Artist Royalty Program test-launched in January. Since then it reportedly generated 450,000 uploads. Last March musician Billy Brag claimed social networks, such as Bebo and M  [...]

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]

AdweekMedia Leaps into Niche Social Networking Game

Professionals have yet another community-building option from which to choose. AdweekMedia has just announced its foray into marketing and media-oriented social networking with its virgin offering, At the Roundtable. At the Roundtable proposes to "unite marketing, media and agency industry professionals." The proliferation of niche social networking sites was   [...]

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Blogstakes Raises the Stakes for Blog-Marketing Convergence

Blogstakes Blogstakes aims to merge the weblog phenomenon with viral marketing. The basic premise is that Blogstakes gives stuff away in sweepstakes, and bloggers are incentivized to link to the contests because Blogstakes will award the same prize to both the randomly drawn winner and the referring blog. The web copy optimistically promises, "So if the prize is a truck, then the winning entry gets a truck, and the blog that sent them gets a truck too."   [...]