Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » worst practices | 7 | 526 |
| » Youth | 25 | 508 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Closing Bell: Zuckerberg in China | Cisco buys ClearAccess | Siri
Global:
Zuckerberg's China trip sparks Facebook frenzy.
Business Strategies:
Cisco buys ClearAccess, bolsters network management software.
Google [...]
Posted: Wednesday, March 28th 2012
Top News: iPad 3 | AdWords terms get clarification | Video game sales plunge
iPad 3:
The iPad is unbeatable.
Mobile hotspot included in Verizon’s iPad 4G LTE data plan.
Apple may [...]
Posted: Friday, March 9th 2012
Who's Using Facebook? With Reach Generator Demographics Are More Important Than Ever
As expected Facebook introduced new ad offerings at its fMC conference on Wednesday. These included display premium ads on the log-out page and Sponsored Stories in the News Feed on mobile devices. It also debuted Offers, a fort in which businesses can share discounts and promotions directly from a Facebook Page. They can be distributed through the News Feed or a Sponsored Stories an [...]
Posted: Thursday, March 1st 2012
Top News: Android apps and PlayBook | Flurry study on mobile ads | Twitter in Russia
Mobile Marketing:
Android apps on the PlayBook can keep their built-in ads, won't support RIM ads.
Flurry: mobile ads still get the short straw in brand spend.
Mobile Computing:
[...]
Posted: Tuesday, February 21st 2012
Pinterest: Online Marketers' New Job Board?
Clearly Pinterest is becoming a social media site of strong interest among consumers. The latest figures show that Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, according to Inside Network’s AppData tracking service. (via TechCrunch). N [...]
Posted: Monday, February 13th 2012
Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds
The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian).
Even if actual campaigns have not yet been crafte [...]
Posted: Wednesday, February 1st 2012
Top News: Tumblr reaches 120M each month | YouTube hits 4B views a day | Google+ sign up
Social Media:
Tumblr now reaches 120M people each month.
YouTube hits 4 billion daily video views.
Google doubles Plus membership with brute [...]
Posted: Monday, January 23rd 2012
Top News: comScore and display ads service | AdWords ad extensions | More on SOPA
Online Ad Industry:
comScore Study: A third of ad impressions are never seen.
Social Media:
Foursquare now displays pricing menus powered by SinglePlatform.
Search:
[...]
Posted: Thursday, January 19th 2012
Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing
Privacy:
Google tackles online privacy in unusual ad blitz.
Signs of What's to Come:
Apple to announce tools, platform to 'digitally destroy' textbook publishing.
Big firms [...]
Posted: Tuesday, January 17th 2012
Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions
Online Ad Market:
Banner future for digital advertising.
Search:
Google’s jaw-dropping sponsored post campaign for Chrome.
Google is [...]
Posted: Tuesday, January 3rd 2012
Surprise, Surprise, Google+ Pages Becoming Part of Search
Google's ongoing improvements to Pages on its Google+ social network appears to be paying off, after its somewhat limited menu of features at the launch. Google+ page creation amongst the world's top 100 brands jumped in the last month from 61% to 77% (93% of top 100 brands are on F [...]
Posted: Thursday, December 22nd 2011
Top News: Facebook explains adverts | Top trends in 2011 | Privacy changes
Social Media:
Facebook explains adverts in bid to pacify users.
Facebook reveals top games of 2011.
Privacy:
45 privacy changes Facebook will make to [...]
Posted: Thursday, December 22nd 2011
Top News: RIM's PlayBook | WiFi ad network | SOPA hearings
Mobile Computing:
The PlayBook is killing RIM.
5 moves Microsoft must make in 2012.
Amazon selling a million Kindles per week.
Mobile Marketing:
[...]
Posted: Friday, December 16th 2011
Top News: Timeline goes live | Glam Media eyes IPO | The anti-Groupon
Social Media:
Facebook Timeline goes live worldwide.
Finance:
Glam Media plans to file for an initial public offering.
Groupon co-founders [...]
Posted: Thursday, December 15th 2011