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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri

Business Strategies: Apple designer 'winces' over some past product choices Campaigns of Note: LG Electronics USA Debuts 'Only LG' Ad Campaign Customer Experience: Three Myths abou  [...]

Marketo Introduces Integrated Social Marketing Automation

If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is   [...]

AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]

Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter

Agency News: Mullen Opening West Coast 'Talent Hub' Business Strategies: The NHL's Digital Power Play Campaigns of Note: Coca-Cola exec claims   [...]

Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

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New Bing Premieres With Special Guest Star: Facebook

“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev  [...]

Dismiss Google+ At Your Own Risk

Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star  [...]

Facebook App Center: 900 Million Potential Critics

More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.” While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard.  [...]

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LinkedIn Sticks To Business, And That's Good For Marketers

The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,” according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock. LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl  [...]

Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks

"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ  [...]

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

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Smaller Tech Companies Value Blogs Highly for Marketing

At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing. So Percussion found in   [...]

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]

Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content

It is difficult to believe that anything worth saying can be said in 140 characters or less. A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.” An interesting turn of events: As of 2008, blogging was seen as the  [...]

Closing Bell: Facebook buys TagTile | Instagram's 40M users | Domain name extension

Social Media: Facebook buys TagTile. What Facebook should buy next. Instagram h  [...]

Facebook Offers Slowly Comes to Life

Facebook has slowly started to roll out, or rather try again, its variation of a daily deal offer. Media outlets such as State of Search and Daily Deal Media report that Facebook has been quietly contacting advertisers in the last few weeks to see if they want to try the Face  [...]

Closing Bell: Facebook gives users more info | Boeing Android phone | Microsoft roadmap

Privacy: Facebook’s 'Download Your Information' in three easy steps. E-books: E-Book Pricing: Apple's lawsuit is only half the picture. Mobile Computing: Boeing   [...]

Top News: Google+ refresh | Netizine versus app store | DOJ will lose suit against Apple

Social Media: Google Plus social network tweaked for ease of use. Google Plus Refresh: Just like Facebook, it’s all about the apps. Facebook's Instagram buy: The new dot-com   [...]

Closing Bell: TripAdvisor | Yammer buys OneDrum | Google's popularity

Social Media: How TripAdvisor is avoiding the 'travel site echo chamber'. Productivity: Yammer buys OneDrum for office collaboration tools. Business Strategies:   [...]

LinkedIn Enhances Self-service Ad Platform with Targeting Tools

LinkedIn has debuted new tools for its self-service ad platform, LinkedIn Ads. The platform, as most in this space do, allows marketers to create and place ads on its site.  However, LinkedIn has stepped up its functionality with the addition of tools that let users specify who should s  [...]