Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 468 | 1353 |
| » ad pricing | 44 | 1777 |
| » ad selling | 107 | 1714 |
| » ad targeting | 488 | 1333 |
| » advertainment | 369 | 1452 |
| » Advertising | 2 | 1819 |
| » affiliate marketing | 6 | 1815 |
| » agencies & ad departments | 290 | 1531 |
| » alternative marketing | 535 | 1286 |
| » Asia/Pacific | 16 | 1805 |
| » automotive | 80 | 1741 |
| » b2b | 19 | 1802 |
| » best practices | 159 | 1662 |
| » Beyond Marketing | 4 | 1817 |
| » Big Picture | 5 | 1816 |
| » biz buzz | 228 | 1593 |
| » branding | 377 | 1444 |
| » broadband | 147 | 1674 |
| » campaigns & creatives of note | 595 | 1226 |
| » case studies | 41 | 1780 |
| » co-op marketing & partnerships | 99 | 1722 |
| » computers & tech | 59 | 1762 |
| » consumer packaged goods | 66 | 1755 |
| » CRM | 23 | 1798 |
| » cross media | 151 | 1670 |
| » demographics | 173 | 1648 |
| » direct marketing | 57 | 1764 |
| » domain names | 116 | 1705 |
| » don't believe the hype | 47 | 1774 |
| » e-commerce | 233 | 1588 |
| » email marketing | 188 | 1633 |
| » entertainment | 394 | 1427 |
| » Europe | 63 | 1758 |
| » events | 32 | 1789 |
| » finance | 13 | 1808 |
| » global | 36 | 1785 |
| » healthcare | 21 | 1800 |
| » How-to | 29 | 1792 |
| » I-PR & business communications | 53 | 1768 |
| » instant messaging marketing | 40 | 1781 |
| » interviews | 14 | 1807 |
| » intrusive formats | 18 | 1803 |
| » Latin America | 4 | 1817 |
| » legal, government & regulation | 341 | 1480 |
| » loyalty & retention | 81 | 1740 |
| » major account moves | 18 | 1803 |
| » major brands | 317 | 1504 |
| » major players news | 296 | 1525 |
| » Marketing | 3 | 1818 |
| » measurement & analytics | 171 | 1650 |
| » media convergence | 228 | 1593 |
| » minorities | 11 | 1810 |
| » mobile marketing | 697 | 1124 |
| » multi-channel marketing | 104 | 1717 |
| » new and improved | 71 | 1750 |
| » nonsense & parodies | 81 | 1740 |
| » online ad market | 592 | 1229 |
| » pearls of wisdom | 251 | 1570 |
| » people | 78 | 1743 |
| » personalization | 121 | 1700 |
| » political parties & organizations | 87 | 1734 |
| » privacy | 178 | 1643 |
| » promotions | 106 | 1715 |
| » publishing | 345 | 1476 |
| » real estate | 6 | 1815 |
| » research & stats | 533 | 1288 |
| » rich media | 236 | 1585 |
| » search engine marketing | 542 | 1279 |
| » Segmentation & Markets | 3 | 1818 |
| » seniors | 8 | 1813 |
| » sex sells | 24 | 1797 |
| » signs of doom | 19 | 1802 |
| » signs of recovery | 9 | 1812 |
| » signs of what's to come | 398 | 1423 |
| » small business | 47 | 1774 |
| » spam & anti-spam | 140 | 1681 |
| » Spanish-speaking | 13 | 1808 |
| » syndication & RSS | 45 | 1776 |
| » technical innovation | 116 | 1705 |
| » telecom | 47 | 1774 |
| » text ads | 69 | 1752 |
| » tools & software | 283 | 1538 |
| » top stories | 103 | 1718 |
| » travel | 32 | 1789 |
| » user experience | 379 | 1442 |
| » Verticals & Sector | 1 | 1820 |
| » weblog marketing | 209 | 1612 |
| » women | 57 | 1764 |
| » worst practices | 81 | 1740 |
| » Youth | 135 | 1686 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Dismiss Google+ At Your Own Risk
Anything that can boast a 112% higher engagement is worth a second look. That is just one of the figures that Simply Measured (the social media analytics firm) released yesterday. Since February, two more brands from the Interbrand Top 100 list (Xerox and Nike) have activated pages, bringing the total to 64 of those 100. (The top 10 for Google+ engagement include Nike, Coke, Star [...]
Posted: Thursday, May 10th 2012
Facebook App Center: 900 Million Potential Critics
More work for marketers and app developers. Facebook yesterday announced the App Center, “a new place for people to find social apps.†While Facebook promises the center will give developers an outlet to grow their apps, it has a strong ratings element to it; meaning the 900-million-person Facebook community will police and rate the apps, and the App Center will remove the ones rated substandard. [...]
Posted: Thursday, May 10th 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Is Age More A Factor Than Gender In Social Media Habits?
Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal."
Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo [...]
Posted: Tuesday, April 24th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Closing Bell: Facebook buys TagTile | Instagram's 40M users | Domain name extension
Social Media:
Facebook buys TagTile.
What Facebook should buy next.
Instagram h [...]
Posted: Friday, April 13th 2012
Facebook Offers Slowly Comes to Life
Facebook has slowly started to roll out, or rather try again, its variation of a daily deal offer. Media outlets such as State of Search and Daily Deal Media report that Facebook has been quietly contacting advertisers in the last few weeks to see if they want to try the Face [...]
Posted: Friday, April 13th 2012
Closing Bell: Facebook gives users more info | Boeing Android phone | Microsoft roadmap
Privacy:
Facebook’s 'Download Your Information' in three easy steps.
E-books:
E-Book Pricing: Apple's lawsuit is only half the picture.
Mobile Computing:
Boeing [...]
Posted: Thursday, April 12th 2012
Top News: Google+ refresh | Netizine versus app store | DOJ will lose suit against Apple
Social Media:
Google Plus social network tweaked for ease of use.
Google Plus Refresh: Just like Facebook, it’s all about the apps.
Facebook's Instagram buy: The new dot-com [...]
Posted: Thursday, April 12th 2012
Closing Bell: TripAdvisor | Yammer buys OneDrum | Google's popularity
Social Media:
How TripAdvisor is avoiding the 'travel site echo chamber'.
Productivity:
Yammer buys OneDrum for office collaboration tools.
Business Strategies:
[...]
Posted: Wednesday, April 11th 2012