Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 468 | 1527 |
| » ad pricing | 44 | 1951 |
| » ad selling | 107 | 1888 |
| » ad targeting | 488 | 1507 |
| » ad technologies & vendors | 553 | 1442 |
| » advertainment | 369 | 1626 |
| » Advertising | 2 | 1993 |
| » affiliate marketing | 6 | 1989 |
| » agencies & ad departments | 290 | 1705 |
| » alternative marketing | 535 | 1460 |
| » Asia/Pacific | 16 | 1979 |
| » automotive | 80 | 1915 |
| » b2b | 19 | 1976 |
| » best practices | 159 | 1836 |
| » Beyond Marketing | 4 | 1991 |
| » Big Picture | 5 | 1990 |
| » biz buzz | 228 | 1767 |
| » branding | 377 | 1618 |
| » broadband | 147 | 1848 |
| » campaigns & creatives of note | 595 | 1400 |
| » case studies | 41 | 1954 |
| » co-op marketing & partnerships | 99 | 1896 |
| » computers & tech | 59 | 1936 |
| » consumer packaged goods | 66 | 1929 |
| » CRM | 23 | 1972 |
| » cross media | 151 | 1844 |
| » demographics | 173 | 1822 |
| » direct marketing | 57 | 1938 |
| » domain names | 116 | 1879 |
| » don't believe the hype | 47 | 1948 |
| » e-commerce | 233 | 1762 |
| » email marketing | 188 | 1807 |
| » entertainment | 394 | 1601 |
| » Europe | 63 | 1932 |
| » events | 32 | 1963 |
| » finance | 13 | 1982 |
| » global | 36 | 1959 |
| » healthcare | 21 | 1974 |
| » How-to | 29 | 1966 |
| » I-PR & business communications | 53 | 1942 |
| » instant messaging marketing | 40 | 1955 |
| » interviews | 14 | 1981 |
| » intrusive formats | 18 | 1977 |
| » Latin America | 4 | 1991 |
| » legal, government & regulation | 341 | 1654 |
| » loyalty & retention | 81 | 1914 |
| » major account moves | 18 | 1977 |
| » major brands | 317 | 1678 |
| » major players news | 296 | 1699 |
| » Marketing | 3 | 1992 |
| » measurement & analytics | 171 | 1824 |
| » media convergence | 228 | 1767 |
| » minorities | 11 | 1984 |
| » mobile marketing | 697 | 1298 |
| » multi-channel marketing | 104 | 1891 |
| » new and improved | 71 | 1924 |
| » nonsense & parodies | 81 | 1914 |
| » online ad market | 592 | 1403 |
| » pearls of wisdom | 251 | 1744 |
| » people | 78 | 1917 |
| » personalization | 121 | 1874 |
| » political parties & organizations | 87 | 1908 |
| » privacy | 178 | 1817 |
| » promotions | 106 | 1889 |
| » publishing | 345 | 1650 |
| » real estate | 6 | 1989 |
| » research & stats | 533 | 1462 |
| » rich media | 236 | 1759 |
| » search engine marketing | 542 | 1453 |
| » Segmentation & Markets | 3 | 1992 |
| » seniors | 8 | 1987 |
| » sex sells | 24 | 1971 |
| » signs of doom | 19 | 1976 |
| » signs of recovery | 9 | 1986 |
| » signs of what's to come | 398 | 1597 |
| » small business | 47 | 1948 |
| » spam & anti-spam | 140 | 1855 |
| » Spanish-speaking | 13 | 1982 |
| » syndication & RSS | 45 | 1950 |
| » technical innovation | 116 | 1879 |
| » telecom | 47 | 1948 |
| » text ads | 69 | 1926 |
| » tools & software | 283 | 1712 |
| » top stories | 103 | 1892 |
| » travel | 32 | 1963 |
| » Verticals & Sector | 1 | 1994 |
| » weblog marketing | 209 | 1786 |
| » women | 57 | 1938 |
| » worst practices | 81 | 1914 |
| » Youth | 135 | 1860 |
B2B CEOs Cautious About, But Warming To, Social Media Marketing
B2B Magazine reports that business-to-business (b2b) marketers are increasingly leveraging social media, with the newly ad-friendly LinkedIn ahead by a length.
The magazine reveals in its report "B2B Social Media Marketing: A Surge In Adoption" that when b2b marketers were asked to choose the one most important method that they use for their social outreach, LinkedIn was the clear leader at 30%, followed by Facebook [...]
Posted: Friday, May 25th 2012
Marketo Introduces Integrated Social Marketing Automation
If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is [...]
Posted: Thursday, May 24th 2012
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: FTC Privacy Scrutiny | Skechers Settles With FTC | Front-Lit Kindle | Facebook: Madison Ave. Skeptical | Pinterest's $100MM Funding
Ad Technology:
Microsoft Reminder: Upgrade to Adintelligence v.8 Before the End of May
Best Practices:
Response: Will We Really Grow Display By Incentivizing Low Bidd [...]
Posted: Thursday, May 17th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
LinkedIn Sticks To Business, And That's Good For Marketers
The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,†according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock.
LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl [...]
Posted: Tuesday, May 8th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans
NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities†with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform.
The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir [...]
Posted: Wednesday, May 2nd 2012
Smaller Tech Companies Value Blogs Highly for Marketing
At first glance, tech companies have abandoned blogs, observes content management solution (CMS) provider Percussion Software. But not so fast: While just 20.5% of mid-market tech companies have a corporate blog, software companies—particularly smaller ones—are more likely to maintain one for content marketing.
So Percussion found in [...]
Posted: Tuesday, May 1st 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
YouTube Entices Small Business With Keyword Search, Credit, Ambassadors
[...]
Posted: Monday, April 23rd 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Closing Bell: Facebook buys TagTile | Instagram's 40M users | Domain name extension
Social Media:
Facebook buys TagTile.
What Facebook should buy next.
Instagram h [...]
Posted: Friday, April 13th 2012
Facebook Offers Slowly Comes to Life
Facebook has slowly started to roll out, or rather try again, its variation of a daily deal offer. Media outlets such as State of Search and Daily Deal Media report that Facebook has been quietly contacting advertisers in the last few weeks to see if they want to try the Face [...]
Posted: Friday, April 13th 2012