Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 16 | 29 |
| » ad pricing | 1 | 44 |
| » ad selling | 2 | 43 |
| » ad targeting | 9 | 36 |
| » ad technologies & vendors | 10 | 35 |
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| » agencies & ad departments | 15 | 30 |
| » alternative marketing | 3 | 42 |
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| » best practices | 23 | 22 |
| » Big Picture | 1 | 44 |
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| » branding | 8 | 37 |
| » broadband | 1 | 44 |
| » campaigns & creatives of note | 7 | 38 |
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| » co-op marketing & partnerships | 2 | 43 |
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| » CRM | 1 | 44 |
| » demographics | 2 | 43 |
| » direct marketing | 3 | 42 |
| » don't believe the hype | 3 | 42 |
| » e-commerce | 7 | 38 |
| » email marketing | 6 | 39 |
| » entertainment | 4 | 41 |
| » global | 1 | 44 |
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| » major brands | 7 | 38 |
| » major players news | 15 | 30 |
| » measurement & analytics | 4 | 41 |
| » media convergence | 1 | 44 |
| » mobile marketing | 1 | 44 |
| » multi-channel marketing | 1 | 44 |
| » new and improved | 2 | 43 |
| » nonsense & parodies | 1 | 44 |
| » online ad market | 6 | 39 |
| » people | 6 | 39 |
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| » privacy | 6 | 39 |
| » promotions | 4 | 41 |
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| » rich media | 4 | 41 |
| » search engine marketing | 9 | 36 |
| » signs of doom | 6 | 39 |
| » signs of what's to come | 9 | 36 |
| » spam & anti-spam | 2 | 43 |
| » technical innovation | 1 | 44 |
| » telecom | 1 | 44 |
| » text ads | 1 | 44 |
| » tools & software | 7 | 38 |
| » top stories | 4 | 41 |
| » travel | 1 | 44 |
| » user experience | 9 | 36 |
| » viral marketing & social media | 8 | 37 |
| » weblog marketing | 1 | 44 |
| » women | 1 | 44 |
| » Youth | 2 | 43 |
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
ReturnPath: Don't Ignore a Customer Who Ignores You
One mistake e-mail marketers make is to ignore customers who show no interest in their e-mails - and continue to send out messages with the same frequency, ReturnPath says. In a new study that follows up its 2008 survey of e-mail practices among e-commerce companies, ReturnPath found most retailers did exactly that - sending as many as 9 to 11 messages per month to inactive subscribers.
None of the com [...]
Posted: Wednesday, August 18th 2010
Industry Buzz & News: 6/17/10
Online Ad Market:
Online news commands highest CPM.
HP partners with Yahoo for targeted advertisements.
Mobile search is [...]
Posted: Thursday, June 17th 2010
Hotels Go On Offensive Against Negative Reviews
Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author.
Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay, [...]
Posted: Monday, May 17th 2010
How Not to Run an Online Promotion
It is becoming more instructive to see how not to run a social media campaign than how to pull off a successful one. The latest object lesson comes from Dunkin’ Donuts, which was promoting its free iced coffee day -- “the kind of promotion that generally creates a lot of positive feedback in fans both online and off,†notes Inquisitr.
Dunkin’ Donuts Facebook wall, however, was inundated with fans co [...]
Posted: Wednesday, May 12th 2010
4 Reasons to Fire Your Digital Ad Agency
Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president of Sol Solutions.
Ballenthin recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of [...]
Posted: Thursday, April 29th 2010
Solving Hotmail-Firefox Email Issues
More than half of major online retailers have not correctly coded their emails to avoid a common rendering problem with Hotmail displayed in the Firefox browser, according to a recent white paper [pdf] from Smith-Harmon. However, the problem can be resolved with simple coding.
Because email clients support different CSS and HTML coding, ensuring that promotional emails render c [...]
Posted: Wednesday, April 14th 2010
Publications Rethink Anonymous Comments. Should Your Site?
The Washington Post, New York Times and several other papers are rethinking policies that allow online commenters to remain anonymous, according to a report in the New York Times.
The Washington Post, for example, is considering giving greater weight to comments that are signed. The Huffington Post is another example; that site is expected to announce changes that rank commenters based on how well other r [...]
Posted: Monday, April 12th 2010
Competitive Data Ripe for Picking on SocNets
Social networks have become a goldmine of information for companies skilled in the art of connecting the dots - a little-noticed development that is beginning to concern companies.
According to a global study commissioned by Cisco only one in seven of the companies that participated in the research has a formal process to adopt consumer-based social networking tools for business purposes - indicating that the potential [...]
Posted: Friday, January 15th 2010
Digital Shift Likely to Cause Agency Downsizing
The inability of ad agency holding companies to evolve has put the media buying industry in a tenuous position, reports Adweek.
Not only have they failed to adapt their own processes, but they also sat on the sidelines as companies like aQuantive and others were sold to Google, Microsoft, AOL or Yahoo.
As more advertisers eye digital executions it will be incumbent on the agencies to take charge o [...]
Posted: Thursday, January 17th 2008
'Customer Affinity' New Measure of B2B Marketing Effectiveness
Despite increased focus on customer engagement, most B2B technology companies continue to fall short of meeting customer expectations and commitments, according to the results of a new research initiative by the Chief Marketing Officers Council, MarketingCharts reports [...]
Posted: Tuesday, December 18th 2007
Language Of Sustainability Exploited By Marketers
Some marketers see an opportunity to exploit the language of sustainability by exaggerating consumer benefits and building misconceptions, writes Chairman-CEO Larry Light of Arcature, for Advertising Age.
Light points to the use of "Fresh" in food marketing as an example:
"We know that people want fresh foods. Fresh is fabulous. But what does fresh really mean? Does it mean freshly [...]
Posted: Thursday, November 15th 2007
'Fake' Online Reviews Deter Suspicious Shoppers
A new study from PR firm Burson-Marsteller says frequent online shoppers are becoming skeptical of reviews found on shopping sites, reports Brandweek.
Burson surveyed 1,000 online shoppers and found that wariness is setting in regarding the origins of reviews.
30 percent of respondents felt that fake reviews were now a big problem, up from 20 percent who thought it was a problem in 20 [...]
Posted: Wednesday, October 24th 2007
Bad-Briefing, Low-Paying Clients Hurt Agency Performance
Clients often express concern regarding agencies' quality, service and costs - but agencies' views of clients are not as often heard.
Over 90 percent of agencies agree their output is strongly affected by the quality of clients' performance, according to SCAN International's Client Quality Survey, reports MarketingCharts. [...]
Posted: Thursday, October 11th 2007
Study: Decentralized Email Undermines Marketing Efforts, Brands
Email is at once a ubiquitous and embattled medium because its dependability and trustworthiness are under attack by spam, viruses, phishing, and often inexact ISP filtering; yet it could get worse if email marketing is not centralized within the enterprise, according to a StrongMail/JupiterResearch executive survey, [...]
Posted: Wednesday, October 3rd 2007
Study: Buggy Websites Threaten E-Commerce
Online retailers face customer defection as a result of websites that error out, or otherwise cause frustrating technical user experiences, reports Retailer Daily.
That admonition comes from a study by Tealeaf Technology, a firm that monitors the online consumer experience. It found that 42 percent of e-shoppers who encountered technical glitches either went to another e-commerce site to buy the [...]
Posted: Tuesday, September 18th 2007
ANA Accountability Study: Marketing, Finance Not on Same Metrics Page
Formal marketing accountability programs are becoming an accepted business practice among marketers.
However, dissatisfaction about marketing measurement and internal marketing accountability processes is rampant, according to a new study from the Association of National Advertisers (ANA), reports MarketingCharts.
[...]
Posted: Monday, September 10th 2007