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Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

The Art and Science of the Online Apology

Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology. An Email Unsubscribe Mishap Leads to Multiple Calls Backs  [...]
Posted: Wednesday, July 27th 2011

New Regs Coming for E-Mail Marketers

New privacy legislation introduced in the House of Representative last month along with two recent actions by the Federal Trade Commission suggest that email marketers are likely to find new regulations - and new interpretations of existing legislation -  impacting their industry. There are several provisions in a proposed bill on online privacy that are worrisome to the industry, according to comments made by panelists during the annual Email Experience Council's legislative webinar update.  [...]
Posted: Wednesday, June 2nd 2010

Consumers Less Satisfied with Online Banking

US online consumers are generally less satisfied with bank and credit card institutions today than in 2009 or 2008, according to the comScore annual State of Online Banking Report. Banks, Credit Card Firms Lose Satisfaction, Brokerages Gain In 2010, 70% of survey respondents reported being "highly satisfied" with their primary bank, a marginal  [...]
Posted: Friday, May 14th 2010

4 Additional Ways to Sell to Mobile Consumers

Local coupons.  Check. The ability to pay for a purchase directly from your phone. Check. Maybe a touch of augmented reality technology to add some flair.  Check. These have become the staples of any sophisticated mobile marketi  [...]
Posted: Tuesday, March 30th 2010

eBay Launches Rainforest Preservation Marketing Efforts

eBay has launched two green initiatives to position itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse,   [...]
Posted: Thursday, March 11th 2010

4 Things to Remember As You Twitter

Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)" This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.   [...]
Posted: Monday, March 8th 2010

Email Marketing: 'When' is Just as Important as 'What'

Timing in an email marketing campaign - that is, deciding on what day or even what time of day the send button gets hit - is as important as actually crafting the message and selecting which segmented group of customers will receive it. Unfortunately, though, that decision is rarely given the same level of attention. Getting the timing just right, though, is becoming even more important as email marketers find themselves competing for customers' attention, not only against other email message  [...]
Posted: Monday, December 28th 2009

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service

The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily. Twitter and Google as customer   [...]
Posted: Wednesday, February 11th 2009

Study: CMOs Must Evolve to Meet New Marketing Challenges

The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google,   [...]
Posted: Monday, November 17th 2008

Media Bigwigs Pick for User Content Impact: Video Shorts

Instead of railing against how consumer-generated content is eating into audience share, media companies should embrace that content, writes AdWeek in reporting thre results of an Accenture study. The conclusion comes from a survey of 110 media executives on the topic. 57 percent said the growth of people creating their own content is among the top challenges they face. 68 percent of resp  [...]
Posted: Monday, April 23rd 2007

Dell Leaps into Alternative Marketing

Dell has joined other national advertisers in permission-based text messaging promotions hosted by Mobile Campus, reports 1to1 Media. Through the service, participating university students can opt to receive text messages from vendors of choice. The Mobile Campus partnership was one result of Dell's decision to part with print this year for alternative marketing vehicles, such as mobile, outdoor and social networking. De  [...]
Posted: Friday, April 13th 2007

Publishers Ponder Future of Subscriptions Online

Websites have long been seen by publishers as a good source of print subscriptions, but publishers are split over whether online subscriptions are still growing or have peaked, reports MediaWeek. Some circulation directors say online subscriber generation has flattened at its current 10 percent industry average. Some publishers beat that average by rolling more money into new promotions and  [...]
Posted: Tuesday, April 10th 2007

Drug Marketers Remind Consumers They May Be Sick

General-illness awareness campaigns that drive consumers online for more information are proving effective for drug marketers, reports MediaPost. Unbranded ads designed to raise awareness of an illness or condition are becoming more common in the pharmaceutical industry despite initial doubts of their effectiveness. These ads direct consumers to go online and find more information  [...]
Posted: Monday, April 9th 2007

Carat Digital Makes Gains in Interactive TV

Carat CEO David Verklin has managed to not only grow his Carat Digital shop but also engage the entire industry in a discussion, according to MediaPost. Carat regularly convenes what are called Digital Exchange sessions with Verklin and the heads of other interactive agencies. The sessions are designed to bring together others with a stake in the future of the growing interactive   [...]
Posted: Friday, March 30th 2007

Behavioral Targeting Finds Audience Sweet Spot for Snapple

Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple's new premium line of  "Good for You" green teas, which the company assumed would target fitness nuts (via AdAge). To test that theory, MEC Interaction w  [...]
Posted: Wednesday, January 24th 2007

Advertisers: Pesky Click Fraud Is Cost of Doing Business

When last month Google began providing data on "invalid clicks," some advertisers had their fears of click fraud confirmed - nevertheless they remain unfazed, writes MarketWatch, based on an informal survey it conducted of Google advertisers. Like spam and viruses, click fraud may be irritating, but it's part of the current ecosystem of online marketing, advertisers   [...]
Posted: Friday, August 25th 2006