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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Top News: Samsung to run display ads on YouTube mobile | Google experiments with brand search | HTML5 test topped by Microsoft | BOKU

Ad Technologies: Samsung first to run display ads on YouTube mobile site. Search: Google showing related brands, stores & types in results. Mobile Marketing: Apple, Google are   [...]
Posted: Tuesday, November 2nd 2010

Top News: Rapleaf tracks users by name | Viewers don't mind ads in online video | Project Devil | Android Apps

Online Ad Technology: CW Says study dispels myth that viewers don't like ads in online videos. AOL plans to roll out Project Devil ads to non-AOL sites. Privacy: Rapleaf   [...]
Posted: Monday, October 25th 2010

Men Favored for Follows on Twitter

Though recent studies have documented women's dominance on Facebook, MySpace and other popular social media, a new Harvard Business School study reveals that men may actually be the driving force on Twitter, MarketingCharts reports.   [...]
Posted: Monday, June 15th 2009

How-To: Optimizing Image Use in Social Media

Images are among the most powerful tools in social media: they are easily consumed, and offer more stimulating information than text. And since most people are busy and increasingly tightfisted with time, mastering the image -- which takes little effort to scan -- has a lot of appeal. Search Engine Land provides advice on how to apply this medium into a successful media campa  [...]
Posted: Wednesday, March 25th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

How-To: Using Social Media Strategically (Pt I)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks? But somehow -- while we w  [...]
Posted: Wednesday, November 19th 2008

Online Marathon for Olympics Fans, NBC Web Audiences Peaking at Noon

More than half-way through the 2008 Beijing Olympics, US fans continue to follow the games online in strong numbers, with slightly larger audiences on work days than weekends, according to (pdf) Nielsen Online - via MarketingCharts.   [...]
Posted: Friday, August 22nd 2008

How-To: Tips for Targeting Tweens

Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone. And while they are physically still children, socially they are beginning to explore what it means to be a teenager -- a state they think is typified by freedoms they lack. In 2003, 33.3 million teens inhabited the US (32.5 mill  [...]
Posted: Wednesday, July 30th 2008

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

How-To: Launching and Monetizing a Facebook Application

Now that Facebook applications can be put on any website, the time is now to create an app, whether to promote a brand or for your own tactical reference. This is intended as an introduction to researching, creating, launching, advertising, and making money from Facebook applications. Researching your app Be sure to do the proper research on your target market and Facebook user  [...]
Posted: Wednesday, May 14th 2008

How-To: 10 Tips for Launching a Solid Podcast

Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads. In 2007, podcasts served 18.5 million users in the US -- a figure projected to rise to 65 million by 2012 (eMarketer). Thes  [...]
Posted: Wednesday, April 30th 2008

UK Broadband Not 'Super Fast,' High-Speed Users Prefer Practical Sites

Despite ISP assertions that "Super Fast" broadband is standard, just 3 percent of Britons enjoy a connection speed of over 8Mb per second -- as many as are connected by "dial-up speed" (less than 128Kbps) -- according to (PDF) Nielsen Online, reports MarketingCharts.   [...]
Posted: Friday, April 11th 2008

'Quarterlife' Bombs on NBC, Moves on to Bravo

Quarterlife, the online series NBC picked up from MySpace TV, debuted on the broadcast network last night. Less than 24 hours from its network premier, there is already talk that the show will be moved to cable network Bravo, which also belongs to NBC. The show's director positioned the move as a positive thing, asserting the show would be better o  [...]
Posted: Friday, February 29th 2008

Forrester: 'End of Music Industry as We Know It'

Half of all music sold in the US will be digital in 2011. And sales of digitally downloaded music will surpass physical CD sales in 2012, according to a Forrester Research report, The End Of The Music Industry As We Know It, reports MarketingCharts. D  [...]
Posted: Tuesday, February 26th 2008

'No Country for Old Men' is Online Darling for Best Picture

Americans online think No Country for Old Men should receive the Best Picture Oscar, according to a BrandIntel research report that analyzes online consumer discussion share and sentiment expressed in blogs, discussion forums and other social media outlets, reports Mark  [...]
Posted: Tuesday, February 12th 2008

U2 Band Manager Pins Piracy on Greedy ISPs, Passive Government, Etc.

Rock band manager Paul McGuinness of U2 delivered a passionate speech against online piracy at the MIDEM music conference, reports Reuters. To great applause, McGuinness blamed ISPs, Silicon Valley, and record labels for the problem of piracy -- not individuals. McGuinness said record labels suffered from "lack of foresight and planning." Silicon Valley companies "create marvelous devices but don'  [...]
Posted: Wednesday, January 30th 2008

Survey: P2P Downloads May Augment Music CD Sales

Contrary to the music industry's assertions, peer-to-peer (p2p) filesharing does not have a negative affect on the legal purchasing of music, according to a study commissioned by the Canadian government ministry Industry Canada, writes sister site MarketingCharts (via   [...]
Posted: Thursday, November 8th 2007

Freeloaders Outnumber Paying Downloaders of Radiohead's 'In Rainbows'

The release of Radiohead's In Rainbows album on a pay-as-you-wish basis has challenged the music industry's traditional distribution and sales model by allowing consumers to set the value of artists they revere. A comScore study looks at downloads and online sales of In Rainbows,  [...]
Posted: Wednesday, November 7th 2007