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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz

Search: Google's search cleanup has big effect. Google kills eHow competitors, eHow rankings up. Social Media: All of Facebook’s Like buttons on third-party sites now   [...]
Posted: Monday, February 28th 2011

Top Industry News for 7-08-10: Facebook pitches social context ads

Social Media: Facebook touts selling power of friendship. Facebook makes headway around the world. Rich Media: YouTube   [...]
Posted: Thursday, July 8th 2010

2 Reasons to Use Ad Networks; One Not To

Increasingly, content providers are following the lead of such publishers as CBS, Forbes and Walt Disney's ESPN and dropping the use of online ad networks. Their reason? For many it is a bid to get a bigger piece of the online ad market. More and more web publishers are deciding they can do a better job selling ads on their sites with no help from partners, says Pam Horan, president of the Online Publisher's Association trade group. (  [...]
Posted: Monday, April 26th 2010

How to Hire a Digital Marketing Agency: The Final Round

We talked about why it's important for companies to do in-depth due diligence before hiring a digital marketing agency as well as 11 good questions to ask during the initial vetting process - questions provided courtesy of an informal survey conducted by MarketingVOX of digital agencies. Here is the   [...]
Posted: Thursday, April 1st 2010

How to Hire A Digital Ad Agency: 11 More Questions to Ask

Hiring a digital agency is not easy for reasons outlined in part 1 of this article. Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y  [...]
Posted: Wednesday, March 31st 2010

Unicast: 10 Tips for Publishers to Increase Ad Visibility

The top issue for online advertisers - at least as they state their objectives to publishers - is that they want more eyeballs on their product. So says Unicast, which offers the following tips to help publishers make the best use of the various formats and strategies that exist to do exactly that. 1. Develop at least three different creatives  [...]
Posted: Monday, February 22nd 2010

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

Networks Mull Options for Squeezing Cash Out of Online TV

While online audiences grow for its shows, ad revenue has not kept pace, said Jeff Zucker in an interview with the Financial Times. Changes in ad sales and delivery are crucial to monetizing online streaming, Zucker said, and grow more necessary as traditional ratings decline. With the exception of   [...]
Posted: Tuesday, May 13th 2008

Disney's Iger: Search Engines Not Competition

Disney CEO Bob Iger staked out a unique position when he said search engines are not competitors, reports Mediaweek. A number of media company owners, including the Tribune's Sam Zell and others, cast search engines in an adversarial light. That's largely because Google, Yahoo and just about everyone else, sell advertising on their search results. Media companies don't typically see any of those ad dol  [...]
Posted: Friday, March 14th 2008

Sporty Ad Network Marries Like-Minded Widget Maker

Online ad network Active Athlete Media has acquired GolfBuzz, widget and social tool maker for golf sites. Athlete promotes brands -- including Nike, Gatorade, AT&T and American Express -- on sports-related websites. It provides search, social bookmarking and weather tools. The GolfBuzz acquisition avails mapping features (such as golf course finders and driving directions), comparative rates, driving directions and social networking standards (blogging and photo-sharing) to  [...]
Posted: Friday, January 4th 2008

Web Distribution Changes Definition of Hit TV

Online distribution of TV programming is fundamentally altering interpretations of what constitutes a hit show, reports Advertising Age. In an interview with Omniture CEO Josh James, the executive says shows that never garnered a substantial TV audience might have had a better chance at survival online. Networks must determine a show's potential audience to extract what platform they're most likely to vi  [...]
Posted: Thursday, December 20th 2007

Advice to Mags: Figure Out Mobile Plans Quickly

Executives in the monitoring field have advised magazine publishers to embrace mobile quickly -- or risk being left in the dust, reports MediaPost. The comments were made at the American Magazine Conference in Boca Raton, Florida. Representatives from companies like Scanbuy, M:Metrics and others warned that ignoring mobile now would be even more harmful than had pu  [...]
Posted: Wednesday, October 31st 2007

Starch to Bring Online's Accountability to Print Ads

Bringing the quantitative accountability of online ads to the print world may be a lofty goal, but it's what Starch has set out to do, reports The New York Times. The newly introduced eStarch Ad Readership product uses a variety of techniques, including surveys and interviews, to tie ad exposure to consumer behavior. That includes surveys of people who have read the pubs in which the ads appeared. It'  [...]
Posted: Wednesday, October 10th 2007

Portals Deal With Waning Influence

One of the driving factors behind the acquisition by ad vendor portals and networks is the realization that portals themselves are becoming less of a force in user's online lives, according to the Associated Press. Unlike user behavior five or more years ago, the online experience is increasingly centered around non-portal sites. Yahoo, MSN, AOL and even Google gre  [...]
Posted: Monday, October 8th 2007

TheStreet, WSJ Look Beyond Subscriptions to Ad Revenue

Sites like TheStreet.com and the Wall Street Journal are slowly but surely shifting more of their content to a free, ad-supported model, reports ClickZ. The move away from subscription revenue, the sites' bread-and-butter up until now, comes as web distribution increasingly favors free content. Ad revenue is also seen as more reliable than a subscription-based model. As their focus shifts to advertising, both sites a  [...]
Posted: Tuesday, September 11th 2007

Study: Young People Watch Ads, Read Mags

Two new studies have been released that dissect the media consumption and ad acceptance patterns of young adults. Contrary to popular assumption, young adults like magazines. What's more, they also look at ads on consumer-generated media sites. The first, from comScore, shows younger people have a higher acceptance of ads that appear on consumer-generated sites than older folks. 41 percent of tho  [...]
Posted: Wednesday, May 23rd 2007

To Save Flagging Ad Revenue, NYT Conjures Video

With online ad income slowing and overall ad sales dropping, The New York Times seeks new distribution and video options to take advantage of increased web traffic. Visits to NYTimes.com rose 12 percent a year ago, to 42.9 million unique visitors. But it also saw online ad sales rise just 15.6 percent in April, a slowdown from January's 26 percent rise. At the same time, the NYT is looking for   [...]
Posted: Friday, May 18th 2007

Venture Capitalists Question Ad-Supported Models

The financial backers of online start-ups are beginning to wonder if advertising revenue will really show up once prospective businesses launch, reports The Seattle Times. Venture capitalists are beginning to sense a limit on the number of websites whose success relies primarily upon ad revenue. Speculations mount as the traffic necessary to turn a significant ad-based profit also rises. A number o  [...]
Posted: Monday, May 7th 2007

Microsoft Q1 Ad Revenue Jumps 23 Percent

Microsoft logged a 23 percent increase in online advertising revenue on its first quarter earnings statements, reports ClickZ. The increase represents a significant leap ahead of goals set last year. Microsoft touts it as a win for the AdCenter platform, noting the company is better at monetizing ads now than with Overture, an ad platform now owned by Yahoo!. Overall revenue in the online services group, including MSN,   [...]
Posted: Monday, April 30th 2007