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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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|---|---|---|
| » ad buying & planning | 4 | 1 |
| » ad targeting | 4 | 1 |
| » agencies & ad departments | 1 | 4 |
| » branding | 2 | 3 |
| » campaigns & creatives of note | 1 | 4 |
| » case studies | 1 | 4 |
| » consumer packaged goods | 1 | 4 |
| » demographics | 3 | 2 |
| » direct marketing | 2 | 3 |
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| » media convergence | 1 | 4 |
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| » publishing | 1 | 4 |
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| » search engine marketing | 2 | 3 |
| » viral marketing & social media | 1 | 4 |
- Showing 1 - 5 of 5
Top Industry News for 8-30-10: Google, AP reach agreement over content
Publishing:
Google, AP reach licensing agreement.
Social Media:
Google buys Angstro, hires co-founder to build social networking service.
Customer loyalty [...]
Posted: Monday, August 30th 2010
Top 10 Boomer Myths: Separating Fact from Fiction
Preconceived notions about Baby Boomers abound, but many are mere myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled "How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths," [...]
Posted: Tuesday, April 29th 2008
40MM Green Boomers Seek Environmentally Friendly Brands
Socially conscious attitudes are a driving force behind how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst, [...]
Posted: Friday, December 21st 2007
Drug Marketers Remind Consumers They May Be Sick
General-illness awareness campaigns that drive consumers online for more information are proving effective for drug marketers, reports MediaPost.
Unbranded ads designed to raise awareness of an illness or condition are becoming more common in the pharmaceutical industry despite initial doubts of their effectiveness. These ads direct consumers to go online and find more information [...]
Posted: Monday, April 9th 2007
Baby Boomers Still Sought after by Marketers
With Baby Boomers making up such a large percentage of the population marketers continue to go after members of that group, but efforts are more edgy than they were before, reports USA Today.
No longer are Baby Boomers seen as set in their ways and content to retire from both work and play and marketers have shifted their strategies to attract that group in response to the lifestyle [...]
Posted: Tuesday, February 27th 2007
- Showing 1 - 5 of 5