Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	17	4
» ad selling	12	9
» ad targeting	13	8
» ad technologies & vendors	11	10
» agencies & ad departments	8	13
» alternative marketing	1	20
» best practices	7	14
» biz buzz	1	20
» branding	4	17
» broadband	1	20
» campaigns & creatives of note	5	16
» case studies	2	19
» cross media	4	17
» demographics	3	18
» direct marketing	1	20
» e-commerce	1	20
» How-to	2	19
» interviews	2	19
» major account moves	1	20
» major brands	2	19
» major players news	2	19
» measurement & analytics	3	18
» media convergence	3	18
» mobile marketing	2	19
» online ad market	11	10
» people	3	18
» privacy	1	20
» promotions	1	20
» publishing	3	18
» research & stats	6	15
» rich media	1	20
» search engine marketing	6	15
» signs of recovery	1	20
» signs of what's to come	4	17
» spam & anti-spam	1	20
» technical innovation	2	19
» text ads	3	18
» tools & software	5	16
» top stories	3	18
» travel	1	20
» user experience	2	19
» viral marketing & social media	2	19
» women	1	20
» worst practices	1	20

Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce

Ad Technology: Debunking Ad-Tech Myths Agency News: Little Caesars Taps BFG 9000 for National Creative Brand Takes a Tweeting Campai  [...]
Posted: Monday, May 14th 2012

Top Industry News for 8-24-10: Google tests recall button for e-mail

Technical Innovation: Google tests hidden button to stop e-mails from being sent. Campaign & Creatives: Social media drives Hyundai uncensored campaign. Ad Technologies:  [...]
Posted: Tuesday, August 24th 2010

Top Industry News for 7-12-10: Social media is sinking ad pricing

Ad Pricing: Social media sinks online ad pricing. Social Media: Can the Foursquare keep up with marketers' demand? Gowalla - we're still in the   [...]
Posted: Monday, July 12th 2010

2 Reasons to Use Ad Networks; One Not To

Increasingly, content providers are following the lead of such publishers as CBS, Forbes and Walt Disney's ESPN and dropping the use of online ad networks. Their reason? For many it is a bid to get a bigger piece of the online ad market. More and more web publishers are deciding they can do a better job selling ads on their sites with no help from partners, says Pam Horan, president of the Online Publisher's Association trade group. (  [...]
Posted: Monday, April 26th 2010

How to Hire a Digital Marketing Agency: The Final Round

We talked about why it's important for companies to do in-depth due diligence before hiring a digital marketing agency as well as 11 good questions to ask during the initial vetting process - questions provided courtesy of an informal survey conducted by MarketingVOX of digital agencies. Here is the   [...]
Posted: Thursday, April 1st 2010

How to Hire A Digital Ad Agency: 11 More Questions to Ask

Hiring a digital agency is not easy for reasons outlined in part 1 of this article. Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y  [...]
Posted: Wednesday, March 31st 2010

How To: Strengthen Your Pay-Per-Click Chops

Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions). 1. Keywords Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use  [...]
Posted: Wednesday, June 10th 2009

How-To: Removing Negative Keywords to Boost PPC Conversion

As pay-per-click (PPC) advertising builds in popularity, prices have likely gone up for top-converting keywords in your sector. Maximize conversions by taking the time to cut "negative keywords" out of your campaigns. "Negative keywords" are "unrelated search terms that mistakenly trigger your ad," writes Adotas. If your site specializes in cowboy hats, you don't want to pay for visits from people seekin  [...]
Posted: Wednesday, May 28th 2008

Networks Mull Options for Squeezing Cash Out of Online TV

While online audiences grow for its shows, ad revenue has not kept pace, said Jeff Zucker in an interview with the Financial Times. Changes in ad sales and delivery are crucial to monetizing online streaming, Zucker said, and grow more necessary as traditional ratings decline. With the exception of   [...]
Posted: Tuesday, May 13th 2008

In-Game Advertising to Reach $1.2B in 3 Years

in-game advertising will be worth $1.2 billion in three years, Ed Bartlett, VP of publishing for in-game advertiser IGA Worldwide, told SPOnG (via Adverlab). Bartlett said that two or three years ago, the in-game ad spend was dramatically under-represented in relation to its share of media usage: "Ba  [...]
Posted: Tuesday, February 13th 2007

Behavioral Targeting Finds Audience Sweet Spot for Snapple

Poised to become $1.5 billion a year market according to eMarketer, behavioral targeting - used by Snapple in a test - found an unexpected affinity group for Snapple's new premium line of  "Good for You" green teas, which the company assumed would target fitness nuts (via AdAge). To test that theory, MEC Interaction w  [...]
Posted: Wednesday, January 24th 2007

Search Auctions Flawed, Researchers Say

Under current auction models, paid search advertisers tend to end up paying more than they should if they bid what they're actually willing to pay, according to scholarly research that places the blame both the artlessness of bidders and the "generalized second price" auction mechanisms that Google and Yahoo use, writes ClickZ. "Under the current mechanism, if they don't think carefully about their bidding strategies, they can end up p  [...]
Posted: Friday, January 20th 2006

Tobaccowala: Digital Media Costs Will Spiral, Six Issues Could Sink Us

The cost of digital media will go up - 20 to 30 percent a year for several years - driven by fragmentation and consumer control, according to Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media and president of SMG Next, ClickZ reports. "At some stage it becomes more expensive to buy Google than to buy network television," he said, referring to pay-per-click and the cost of aggregating audiences once reached via a sin  [...]
Posted: Wednesday, June 8th 2005

Net Ad Analysts Interviewed

Avant Marketer interviewed analysts from both eMarketer and Jupiter Research in a discussion on online advertising growth. The conversation focused on analog precedents and what trends can be seen that might suggest where the center of gravity of growth will move next.   [...]
Posted: Friday, February 18th 2005

Buyer Warns about Aggregated Media Networks

Prominent online media buyer Tom Hespos called for a more transparent process to be developed in handling "blind" buys, where companies buy large tracts of media placed among unknown sites by aggregating networks. The practice, which tends to win significantly lower rates than going directly to the sites themselves, also entails some risks, with advertising appearing adjacent to inappropriate content, or at worst, as a client of  [...]
Posted: Wednesday, January 19th 2005

Amazon's Bezos: Online Sales Half-way to Maximum

In a Wired interview, Amazon chief Jeff Bezos dropped some interesting predictions. Among them were the estimate that online retail sales will top off at about 10 to 15 percent of all retail sales, a figure that has been half-way reached already in the U.S. "The vast majority of retailing will stay in the physical world because people have acute needs," said Bezos. "They want things now." He also commented on Amazo  [...]
Posted: Friday, January 7th 2005

State of Online Ads: 'Surging'

BusinessWeek: The Online Ad Surge While a bit long, BusinessWeek comprehensively covers the state of the online medium as a vehicle for marketing. The popular weekly determined that it has come into its own, is attracting a significant share of budgets and is largely the place where innovation and marketing efficiency improvements can still be found.   [...]
Posted: Wednesday, November 17th 2004

Addressable TV No Panacea

MediaPost: New Technologies Will Disrupt Mass Media, Mass Marketing, Says Forecast 2005 Panel At a MediaPost conference, senior agency executives discussed the advent of internet-like targeting technologies in traditional media. Bringing addressability to television has been exciting some, but the media buyers noted that an open question remains: who's going to buy the remaining left-overs of media after its been culled for   [...]
Posted: Friday, September 24th 2004

American Finds Behaviorals Most Efficient

Ad Age: Behavioral targeting Boosts Airline's Internet Ad Results American Airlines and its TM agency - formerly Temerlin McClain - discovered that online media was the most efficient among media used in a branding test, and that employing behavioral targeting provided an additional 25 percent boost in efficiency, despite the additional costs involved. Revenue Science determined which among the WSJ.com site readers were the ones interes  [...]
Posted: Monday, May 17th 2004

Behavioral Targeting Works

ClickZ: Sizing Up Site-Centric Behavior Targeting Just in time for the battle of contextual ad network announcements, James Hering wrote a review of the degree to which contextual advertising works. The ads, placed next to content that is thought to be relevant to the product advertised - or at least the mindset of the target audience - have earned a reputation as not being quite as effective as keyword advertisi  [...]
Posted: Tuesday, April 27th 2004