Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 25 | 17 |
| » ad pricing | 4 | 38 |
| » ad selling | 6 | 36 |
| » ad targeting | 13 | 29 |
| » ad technologies & vendors | 13 | 29 |
| » advertainment | 4 | 38 |
| » agencies & ad departments | 13 | 29 |
| » alternative marketing | 8 | 34 |
| » Asia/Pacific | 1 | 41 |
| » automotive | 1 | 41 |
| » b2b | 2 | 40 |
| » best practices | 16 | 26 |
| » Big Picture | 1 | 41 |
| » biz buzz | 4 | 38 |
| » branding | 11 | 31 |
| » broadband | 3 | 39 |
| » campaigns & creatives of note | 9 | 33 |
| » case studies | 4 | 38 |
| » co-op marketing & partnerships | 2 | 40 |
| » computers & tech | 1 | 41 |
| » consumer packaged goods | 1 | 41 |
| » demographics | 5 | 37 |
| » direct marketing | 4 | 38 |
| » don't believe the hype | 4 | 38 |
| » e-commerce | 3 | 39 |
| » email marketing | 3 | 39 |
| » entertainment | 7 | 35 |
| » Europe | 1 | 41 |
| » events | 1 | 41 |
| » global | 1 | 41 |
| » How-to | 5 | 37 |
| » I-PR & business communications | 1 | 41 |
| » instant messaging marketing | 1 | 41 |
| » interviews | 1 | 41 |
| » loyalty & retention | 1 | 41 |
| » major account moves | 1 | 41 |
| » major brands | 9 | 33 |
| » major players news | 9 | 33 |
| » measurement & analytics | 8 | 34 |
| » media convergence | 18 | 24 |
| » minorities | 2 | 40 |
| » mobile marketing | 10 | 32 |
| » multi-channel marketing | 6 | 36 |
| » new and improved | 2 | 40 |
| » online ad market | 17 | 25 |
| » people | 11 | 31 |
| » personalization | 2 | 40 |
| » political parties & organizations | 1 | 41 |
| » privacy | 2 | 40 |
| » promotions | 2 | 40 |
| » publishing | 4 | 38 |
| » research & stats | 15 | 27 |
| » rich media | 5 | 37 |
| » search engine marketing | 4 | 38 |
| » signs of doom | 4 | 38 |
| » signs of recovery | 3 | 39 |
| » signs of what's to come | 19 | 23 |
| » technical innovation | 3 | 39 |
| » telecom | 2 | 40 |
| » text ads | 1 | 41 |
| » tools & software | 6 | 36 |
| » top stories | 2 | 40 |
| » travel | 2 | 40 |
| » user experience | 3 | 39 |
| » viral marketing & social media | 4 | 38 |
| » weblog marketing | 5 | 37 |
| » women | 1 | 41 |
| » Youth | 2 | 40 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
How to Hire A Digital Ad Agency: 11 More Questions to Ask
Hiring a digital agency is not easy for reasons outlined in part 1 of this article.
Smart companies looking to sign on with one should pepper their prospective vendors with questions. But not just any questions. MarketingVOX asked several digital agencies and marketers what are the best queries a potential client can make to determine they are a good match. The responses ranged from the big picture (Are y [...]
Posted: Wednesday, March 31st 2010
Content Rules Top 10 Digital Signage Trends for 2010
Content will continue to be king for digital signage in 2010, according to longtime industry practitioner Keith Kelsen, who also believes that engagement, measurement, better standards and more investment will play significant roles in helping the industry grow and evolve.
In addition to noting that the digital signage industry still grew 25% in economically challenged 2009, Kelsen - who recently founded "The 5th Screen [...]
Posted: Friday, January 8th 2010
Mobile Marketing Growth Stunted by Per-Message Fees
Per-message fees may kill the business model for SMS and MMS-based marketing, concluded a panel at the CTIA Wireless 2009 Mobile Life conference.
24% of consumers who have received an mobile-based offer respond to such messages, according to a July survey by the Direct Marketing Association.
Given that more than 2.6 billion text messages are sent every [...]
Posted: Thursday, April 2nd 2009
How-To: Using Social Media Strategically (Pt II)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and [...]
Posted: Wednesday, November 26th 2008
Study: CMOs Must Evolve to Meet New Marketing Challenges
The growing popularity of interactive tools like wikis, blogs and social networks gives customers the ability to engage with firms as never before, and global marketers must put users at the center of their operations to respond to this new and challenging reality, according to an study of global CMOs conducted by the Economist Intelligence Unit and sponsored by Google, [...]
Posted: Monday, November 17th 2008
Online Marathon for Olympics Fans, NBC Web Audiences Peaking at Noon
More than half-way through the 2008 Beijing Olympics, US fans continue to follow the games online in strong numbers, with slightly larger audiences on work days than weekends, according to (pdf) Nielsen Online - via MarketingCharts.
[...]
Posted: Friday, August 22nd 2008
'Generation V' Defies Traditional Demographics
The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics, and giving rise to a new group called "Generation Virtual" (Generation V), according to Gartner, which coined the term (via MarketingCharts).
Unlike [...]
Posted: Monday, August 4th 2008
(Still More) Money Lavished on New Media, Digital
Over 75 percent of senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economy, according to the sixth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey, MarketingCharts [...]
Posted: Thursday, July 24th 2008
Carat Pulls, Then Relaunches, Digital Exchange
Last Thursday, Carat Digital Exchange users were informed that Carat planned to shut the service down. The email was sent by Mitch Oscar, the Exchange's executive VP, who cryptically added that the Exchange would reappear in September.
Carat's Digital Exchange is a series of ongoing industry conferences where agencies can discuss interactive initiatives for digital TV.
Days after the email was sent, Carat announced it would [...]
Posted: Monday, June 2nd 2008
Networks Mull Options for Squeezing Cash Out of Online TV
While online audiences grow for its shows, ad revenue has not kept pace, said Jeff Zucker in an interview with the Financial Times.
Changes in ad sales and delivery are crucial to monetizing online streaming, Zucker said, and grow more necessary as traditional ratings decline.
With the exception of [...]
Posted: Tuesday, May 13th 2008
4A's: Strengthen Online Campaigns with Paid Search, and Vice-Versa
At the 4A's Media Conference, advertisers were advised not to overlook paid search as an integral part of online campaigns, reports Adweek.
The advice came from MediaVest SVP Amanda Richman, who presented case studies from clients like Wal-Mart to back up her assertion.
Wal-Mart buttressed a radio campaign with a paid se [...]
Posted: Friday, March 7th 2008
Forrester: 'End of Music Industry as We Know It'
Half of all music sold in the US will be digital in 2011.
And sales of digitally downloaded music will surpass physical CD sales in 2012, according to a Forrester Research report, The End Of The Music Industry As We Know It, reports MarketingCharts.
D [...]
Posted: Tuesday, February 26th 2008
New Media Influences Purchases, Particularly among Minorities
Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports.
While traditional media still rank on top in purchase influ [...]
Posted: Thursday, February 21st 2008