Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » Youth | 1 | 46 |
Applying Neuroscience Marketing to the Online World
The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke [...]
Posted: Thursday, July 21st 2011
Top News: Nielsen sues comScore | Google, Yahoo, offer self-regulation plans | Google revamps DoubleClick search | SocialVibe lands $20M after social game ad success
Legal/Regulatory:
Nielsen sues comScore.
Google, Yahoo and TRUSTe advance self-reg plans.
Judge rejects Google’s deal to digitize [...]
Posted: Wednesday, March 23rd 2011
Top News: Google launches subscription service | Texas AG seeks Google ad rate formula | Are mobile payments the next big thing?
Mobile Marketing:
Google to launch subscription service.
Apple subscription rules raises anti trust issues.
Google’s Schmidt [...]
Posted: Wednesday, February 16th 2011
Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |
CES:
Five technologies to watch for at CES.
With CES raining tablets, some will get flooded out.
CES 2011 photo gallery: the [...]
Posted: Wednesday, January 5th 2011
Is the Hype Cycle Calming Down for iPad Apps? Here's One Sign It Might Be
Like any new technology, the iPad and iPad apps were loudly lauded as they launched. There is good reason for their appeal - starting with the ability for publishers to finally monetize online content to the higher click through rates for the iAds.
Still, though, signs are beg [...]
Posted: Monday, July 26th 2010
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010
Industry Buzz & News: 6/28/10
Online Ad Market:
IAB seeking to set standards.
Social Media:
Foursquare locates new funds to expand.
What Twitter Places means for the [...]
Posted: Monday, June 28th 2010
Industry Buzz & News: 6/23/10
Publishing:
Gourmet, dead as a magazine, returns as an app.
Social Media:
Are marketers training John Q. Public to whine on the web?
Dell, others don't [...]
Posted: Wednesday, June 23rd 2010
Industry Buzz & News: 6/07/10
Online Ad Technologies & Vendors:
Google tests out Twitter ads; both companies mum on pricing.
Campaigns & Creatives:
Lufthansa finds success blending social media with flight status updates.
Social Media:
Yahoo to [...]
Posted: Monday, June 7th 2010
Industry Buzz & News: 6/04/10
Online Ad Market:
Google quietly brings Twitter feeds to display ads.
Publishing:
Publishers see signs the iPad can restore ad money.
Social Media:
Why small businesses shouldn't [...]
Posted: Friday, June 4th 2010
Luxury Buyers, Retailers Use Mobile Coupons Too
Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS, is building an audience for its technology in part by appealing to luxury buyers.
Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel, [...]
Posted: Tuesday, May 25th 2010
Industry Buzz & News: 5/25/10
Online Ad Market:
Yahoo looks to direct mail partner to help it crack local ad markets.
Google transparency on sharing revenues as clear as mud.
Social Media:
Can AOL [...]
Posted: Tuesday, May 25th 2010
Will HTML5 Boost Video Email Marketing?
A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them.
Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes.
Up until recently email marketers have had to rely on using a link to a video from a static imag [...]
Posted: Monday, May 24th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
My Favorite Online Marketing Tool
Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best?
We asked around and following are the results of our informal survey.
Onl [...]
Posted: Wednesday, May 19th 2010
Experts, Public Split on Web 3.0
Technology experts and the general public are both split on the likelihood of the semantic web, or 'web 3.0,' becoming a reality by 2020, according to a study from the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center.
The semantic web is an internet concept that would allow software agents to carry out sophisticated tasks for users, making meaningful connection [...]
Posted: Friday, May 14th 2010
Industry Buzz & News: 5/12/10
Agencies:
Ad.ly raises money, hires CEO.
Social Media:
Twitter tests business toolkit.
CoTweet vs. HootSuite: [...]
Posted: Wednesday, May 12th 2010
What's Missing from Google's 3D Approach?
Speculation is rampant that Google is about to take aim at Apple's iPhone OS - which is also on the iPad - by developing a new OS that incorporates the 3D technology that it recently acquired from Bump Technologies.
The firm has developed an application that transforms a desktop screen into a 3D rendering of an actual desktop, complete with stacks of papers and other such paraphernalia.
"3D [...]
Posted: Tuesday, May 4th 2010
Toyota Debuts as Advertiser on New Video Search Engine
Toyota is the inaugural advertiser on a new video search engine launched by Blinkx that has advanced ad-targeting capabilities. The new service matches ads to a user based on his or her viewing habits - a now established technique for display and text ads, but one that has not yet solidified in the video space.
The service works by building a detailed profile of a person’s habits and then serving ads to fit that profile, as Reuters [...]
Posted: Wednesday, April 28th 2010
Online Tools Push E-Tailer Profits. Too Bad Few Use Them
E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion.
One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp [...]
Posted: Friday, March 19th 2010