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Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"

Agency News: Target Out Talking to Media Agencies Spark Wins Orbitz Media Account Dell Moves Consumer Advertising to Y&R Best Practices:  [...]
Posted: Friday, May 11th 2012

Users Want Ease of Decision More Than Engagement

Surprise! Online buyers don’t necessarily want to “engage” with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes  [...]
Posted: Tuesday, May 8th 2012

Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures

  [...]
Posted: Friday, May 4th 2012

Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself

Just what is an “organic” strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough. Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an † [...]
Posted: Tuesday, April 24th 2012

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]
Posted: Monday, November 21st 2011

How to Optimize Your Mobile Site in Time for the Holidays

The 2011 holiday season is shaping up to be the year of m-commerce. For retailers that don’t already have a website optimized for mobile, all is not lost – there are ways to get a site ready in time for the holiday onslaught. These are tips that are applicable to any company – not just merchants expecting to make a sale via the web. Increasingly, web traffic is shifting to the mobile arena and customers expect to be able to access a site via their devices as easily as t  [...]
Posted: Monday, November 14th 2011

60 Second Problem Solver: How Important is Page Load Time to Search and What Can I Do About It?

Last April after much suggestion that it would do so, Google pulled the triggered and announced it was incorporating site speed into its search ranking algorithm. Still, though, website load times may be more important than many people realize, says Craig Macdonald, Covario’s CMO and SVP for Products. "Our investigations have found Google is sensitive to the amount of time it takes for a page to load," he   [...]
Posted: Monday, March 7th 2011

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Pepco Follows Social Media Playbook in Power Outage

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam  [...]
Posted: Thursday, July 29th 2010

Poor Website Design a Deal Breaker for Small Business Customers

Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where they shouldn't hold back, however, is in their ultimate landing page: their website. A recent survey showed how quickly visitors judge a site's creditability based on its design,   [...]
Posted: Wednesday, June 23rd 2010

Email Marketing: New Devices Mean New Tactics

Increasingly email marketing messages are being read on screens other than the 19-24 inch-sized monitor of a typical desktop. Marketers now have to take into account the growing number of people who check email via smartphone - which have screens typically sized at 2-4 inches. (via Direct Marketing Association [pdf]). With the advent of  [...]
Posted: Wednesday, January 6th 2010

Industry Buzz & Snippets: 12/14/09

Account Moves: TVGuide.com has selected PubMatic to optimize its ad revenue. Strategies: Package-goods players are ramping up online spend. Email Marketing: Embedded video in e-mail slows  [...]
Posted: Monday, December 14th 2009

How To: Strengthen Your Pay-Per-Click Chops

Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions). 1. Keywords Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use  [...]
Posted: Wednesday, June 10th 2009

How-To: Optimizing Image Use in Social Media

Images are among the most powerful tools in social media: they are easily consumed, and offer more stimulating information than text. And since most people are busy and increasingly tightfisted with time, mastering the image -- which takes little effort to scan -- has a lot of appeal. Search Engine Land provides advice on how to apply this medium into a successful media campa  [...]
Posted: Wednesday, March 25th 2009

How-To: Using Social Media Strategically (Pt II)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and   [...]
Posted: Wednesday, November 26th 2008

How-To: Using Social Media Strategically (Pt I)

This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article. Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks? But somehow -- while we w  [...]
Posted: Wednesday, November 19th 2008

How-To: Getting More Out of Your Site Footer

Once upon a time the site footer -- that miniscule stream of text at the bottom of your homepage -- was a means to interlink your pages and send "link love" to other sites, observes Ann Smarty at Search Engine Journal. Abuse of these tactics has driven Google to frown upon them and watch the footer more closely. Below are tips on how smart webmasters stay on Google's good side -- and use footers to their ad  [...]
Posted: Wednesday, October 15th 2008

How-To: Increasing Crawl Visits and Site Indexability

Fact: Google's search engine spiders visit some sites more often than others. Oft-indexed sites are thought to be more appealing to Google -- and on searches, they're likely to appear higher for relevant keywords. Here are a handful of tips that may encourage search spiders to visit your site more often. Most are old SEO standbys: 1. Make sure you've got a sitemap, w  [...]
Posted: Wednesday, August 27th 2008