Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 38 | 36 |
| » ad pricing | 1 | 73 |
| » ad selling | 4 | 70 |
| » ad targeting | 22 | 52 |
| » ad technologies & vendors | 13 | 61 |
| » advertainment | 7 | 67 |
| » affiliate marketing | 1 | 73 |
| » agencies & ad departments | 7 | 67 |
| » b2b | 4 | 70 |
| » best practices | 37 | 37 |
| » Big Picture | 2 | 72 |
| » biz buzz | 5 | 69 |
| » branding | 16 | 58 |
| » broadband | 3 | 71 |
| » campaigns & creatives of note | 10 | 64 |
| » case studies | 4 | 70 |
| » co-op marketing & partnerships | 3 | 71 |
| » computers & tech | 12 | 62 |
| » CRM | 2 | 72 |
| » cross media | 8 | 66 |
| » demographics | 8 | 66 |
| » direct marketing | 7 | 67 |
| » domain names | 1 | 73 |
| » don't believe the hype | 1 | 73 |
| » e-commerce | 11 | 63 |
| » email marketing | 7 | 67 |
| » entertainment | 11 | 63 |
| » events | 2 | 72 |
| » global | 1 | 73 |
| » healthcare | 1 | 73 |
| » How-to | 9 | 65 |
| » I-PR & business communications | 5 | 69 |
| » instant messaging marketing | 3 | 71 |
| » interviews | 3 | 71 |
| » intrusive formats | 1 | 73 |
| » loyalty & retention | 11 | 63 |
| » major brands | 7 | 67 |
| » major players news | 11 | 63 |
| » measurement & analytics | 4 | 70 |
| » media convergence | 7 | 67 |
| » minorities | 1 | 73 |
| » mobile marketing | 12 | 62 |
| » multi-channel marketing | 7 | 67 |
| » new and improved | 3 | 71 |
| » online ad market | 17 | 57 |
| » people | 14 | 60 |
| » personalization | 9 | 65 |
| » political parties & organizations | 1 | 73 |
| » privacy | 1 | 73 |
| » promotions | 2 | 72 |
| » publishing | 9 | 65 |
| » research & stats | 17 | 57 |
| » rich media | 2 | 72 |
| » search engine marketing | 7 | 67 |
| » signs of doom | 1 | 73 |
| » signs of what's to come | 28 | 46 |
| » small business | 1 | 73 |
| » syndication & RSS | 2 | 72 |
| » technical innovation | 4 | 70 |
| » telecom | 1 | 73 |
| » text ads | 1 | 73 |
| » tools & software | 10 | 64 |
| » top stories | 7 | 67 |
| » user experience | 29 | 45 |
| » viral marketing & social media | 17 | 57 |
| » weblog marketing | 15 | 59 |
| » worst practices | 3 | 71 |
| » Youth | 6 | 68 |
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
The Golden Road (to Unlimited Branding)
While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger. [...]
Posted: Thursday, August 12th 2010
Digital Agencies That Aren't So Digital
Digital agencies may talk the talk when it comes to online marketing, but preliminary findings of a survey suggest that they do not follow what they preach. Andrew Ballenthin, president of Sol Solutions, recently conducted a sample review of integrated marketing agencies to see where they were at in their own application of social media as part of their digital media services.
One hundred websites were analyzed and within that group 5 [...]
Posted: Wednesday, April 14th 2010
Podcasts Players in Battle for Local Online Ad Dollars
Podcasts are becoming viable contenders for the much-coveted local online advertising dollar. A new survey suggests that consumer attitudes towards advertising around pod casts is favorable. Then there is the business case - unlike radio advertising, which is aimed at passive listeners, podcasts can assure advertisers that their listeners are not only receptive to their programs but have actively sought them out.
From Radio to the Internet
That is the case that Mike O’Me [...]
Posted: Tuesday, February 23rd 2010
8 Tips for Hiring a Social Media Expert
Because it is meant to look fun, putting together a social media campaign - or integrating one into a larger online initiative - can be surprisingly difficult. There are many challenges to capturing and engaging user interests online - starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions.
That point was driven home last December when Ballenthin [...]
Posted: Tuesday, January 19th 2010
5 Ways Local Media Will Be Different in 2010
A new era of competitiveness, new paths to monetization and ever more hyper local search capabilities will characterize interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media this year. So says BIA/Kelsey, which has just released a report on trends in this space.
Five Predictions
“For some time now, BIA/Kelsey analysts have been predicting that 20 [...]
Posted: Tuesday, January 19th 2010
Alternative Paths to Online Cause Marketing
URL Shorteners, new revenue-sharing models and the latest in real time search are a few alternative online paths for cause marketing - a space that has come to rely heavily on the internet to get its message out.
Consumers who have supported cause marketing efforts are most likely to respond to communications via email, websites and social media networks, according to a study from Cone Research.
Another study late last year, by [...]
Posted: Tuesday, January 12th 2010
What Else Can Social Media Do for Your Campaign?
Many companies have begun to incorporate Twitter and other social networks into their larger online marketing strategies - typically to either promote brands or to be on the lookout for complaints about services and products.
But there are other ways marketers can mine the wealth of data that has become social media. Alternative uses range from the specific - such as determining the best time to se [...]
Posted: Thursday, January 7th 2010
Online Charities Make Final Push for 2009
2009 will be known as the year when charities learned to work online communication channels to maximum advantage, if the number and breadth of these campaigns are any indication.
Such anecdotal evidence is backed up by a recent study by Convio that found that charities with an online presence can expect to reap more than $4 billion during this holiday season, writes [...]
Posted: Wednesday, December 30th 2009
Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service
The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily.
Twitter and Google as customer [...]
Posted: Wednesday, February 11th 2009
ARF Tackles the Social Media Beast
To educate the industry on social media's ability to form better customer relationships and compel companies to innovate (typically through scathing consumer reviews and other "insights"), the Advertising Research Foundation (ARF) is holding a one-day conference, "Transform Your Research by Listening: West Coast Edition."
"In social media, people talk about their needs, lifestyles, and brand preferences in their own words, so we refer to [...]
Posted: Thursday, January 8th 2009
How-To: Using Social Media Strategically (Pt II)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Last week we went over what social media is and explored two ways in which companies commonly use it -- letting users support each other, and [...]
Posted: Wednesday, November 26th 2008
How-To: Using Social Media Strategically (Pt I)
This how-to was syndicated from a four-part series on social media created by Leigh Householder. Read more about her at the conclusion of the article.
Years ago, when we were first talking about social media, it was Friendster and blogs and not much else. People asked, is it really worth investing in? Or is this just something for early adopters? The province of geeks?
But somehow -- while we w [...]
Posted: Wednesday, November 19th 2008
How-To: 15 Tips for Effective Web Design
Developing a new website takes time and patience. Content should be presented in a readable, easily-accessible way, not just for the benefit of visitors but for search engines too.
To this end, Host-Review compiled 15 tips to help your site stand out:
1. Use a consistent color scheme.
The colors of your site have a significant impact on readability. Avoid clashing colours that make visitors [...]
Posted: Wednesday, August 13th 2008
Carat Pulls, Then Relaunches, Digital Exchange
Last Thursday, Carat Digital Exchange users were informed that Carat planned to shut the service down. The email was sent by Mitch Oscar, the Exchange's executive VP, who cryptically added that the Exchange would reappear in September.
Carat's Digital Exchange is a series of ongoing industry conferences where agencies can discuss interactive initiatives for digital TV.
Days after the email was sent, Carat announced it would [...]
Posted: Monday, June 2nd 2008
How-To: 7 Tips for Keep-Worthy Business Cards
At a single trade show, you can expect to receive a stack of business cards in the double digits.
And while a good networker is enthusiastic about receiving them, no one looks forward to reviewing an indiscriminate pile of contacts. (Most probably don't bother.) Here are tips for a card worth keeping.
Leverage your online personality. ValleyWag suggests relying on curious G [...]
Posted: Wednesday, May 21st 2008
How-To: 10 Tips for Launching a Solid Podcast
Campaign studies by Podtrac and TNS found podcast advertising is three times as effective as "traditional" online advertising, and seven times more so than TV ads.
In 2007, podcasts served 18.5 million users in the US -- a figure projected to rise to 65 million by 2012 (eMarketer).
Thes [...]
Posted: Wednesday, April 30th 2008
Modernista Dismantles Site, Trusts the 'Net to Share Its Ethos
Boston agency Modernista took the phrase "less is more" to heart when updating its website. The agency's new online destination is "siteless" and dependent entirely on public resources, navigable by a menu bar in the top right corner of the screen.
When users "Google" the agency and click on Modernista, they are brought to the same results page -- with an added nav bar. Clicking on "About" brings you to either Modernista's Wikipedia entry or Facebook page.
The agency's past work appears on [...]
Posted: Wednesday, March 19th 2008