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Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications

Ad Technology: Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers Business Strategies: Creating True Accountability for the Customer Experience Campaig  [...]

Email Marketing: Mobile Will Overtake Web-Based Email This Summer

It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.   [...]

Top News: Mobile World Congress and smartphone trends | iOS security loophole | Groupon acquires Uptake

Mobile Computing: 5 smartphone trends at Mobile World Congress. More feds ditch BlackBerrys. Privacy: New Mozilla browser add-on visualizes who is tracking you online.   [...]

Top News: Google lets users block PPC ads | Online privacy bill of rights | Boku

Ad Technologies & Vendors: Google launches blocking option for PPC ads. Convergence: KT reviewing network fees on Youtube, Internet TVs. Privacy: White House   [...]

Top News: Timeline goes live | Glam Media eyes IPO | The anti-Groupon

Social Media: Facebook Timeline goes live worldwide. Finance: Glam Media plans to file for an initial public offering. Groupon co-founders   [...]

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Top News: Apple expands subscription to games | Another 5-inch Android tablet | How to seed branded videos

Gaming: Apple expands subscription service to games. Mobile Computing: Lenovo also working on a 5-inch Android tablet. Microsoft to   [...]

Top News: Google online music | Google TV 2.0 | Brightroll lands $30M

Online Music: Google to unveil online music store Wednesday. Mobile Computing: Nokia will make a Windows 8 tablet. Convergence: Sony   [...]

Applying Neuroscience Marketing to the Online World

The science of neuroscience marketing can be either fascinating (if you are a brand) or slightly creepy (if you are a consumer at whom these efforts are focused). Rarely, though, are they seen as relevant to digital marketing. It is understandable: most of the sexy research or case studies are very much focused on actual consumer goods. But, in fact, there are a number of related studies that - while perhaps not formally considered neuroscience marketing - can still be applied to digital marke  [...]

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Top News: LinkedIn, Facebook IPOs | Apple near cloud music deals | Apple tells Senate it does not track locations | Kindle books outsell print versions |

Business Strategies: What LinkedIn means for Facebook IPO. Exclusive: Apple near cloud-music deals. Search: Google launches Inside Search   [...]

Top News: RTB and its impact on media companies | EA bullish on digital game revenue | Lines form for iPad 2 in China | Google wants lapsed AdWords advertisers back

Ad Technologies: How real-time bidding will affect media companies. Security: Third attack against Sony planned. Global Business: Long   [...]

Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom

Online Video: Vevo fuses artists and athletes in new web series. Social Media: TV industry taps social media to keep viewers' attention. Internet Strategies: In a cutthroat world, so  [...]

Top News: Facebook advertising scam | EU steps up investigation into search | Paid search without the keywords | Google mobile apps

Online Ad Market: Facebook's third biggest advertiser is a Bing affiliate scam. Ad Technologies: New banner ad technologies increase personalization. The biggest   [...]

Top News: | Goldman invests in Facebook | AdKeeper makes $35M bet | Is Google working on an Adsense for social networks?

Online Ad Market: Adsense for social network sharers? Do you want to save your web ads? AdKeeper bets $35 million that you will. Mobile Marketing: In the works: A Google   [...]

Top News: Verizon iPhone coming soon. Really | Google as mobile service provider? | WPP buys Blue State Digital |

2011 Predictions/2010 in Review: Enterprise Mobility: 10 smartphone, tablet flaws that must disappear in 2011. 2010 and its year in IOS. Forget Android, Apple iPad will do   [...]

Top News: Suit against Apple alleges apps give information to advertisers | Paid prioritization violates net neutrality, FCC says | 2010 in review

2010 in Review: The most creative advertising ideas of 2010. The rise of Apps, iPad and Android. Legal/Regulatory: Apple apps   [...]

Top News: Best of 2010; What's next for 2011 | Mobile phone manufacturers target subscribers on rival devices | Apple hikes iPhone shipments

The Best of 2010/What's Next for 2011: Google buys Twitter and 11 other predictions. IBM sees holographic smartphones, air-breathing batteries by 2015. 6   [...]

The Promise of More Sales Prompt Some Firms to Make That Social Media Position Full Time

Only 9% of surveyed organizations have full-time positions dedicated to managing social media responsibilities, while 90% include those as part of someone's overall responsibilities, according to a survey by King Fish Media, HubSpot and Junta42. Yet 85% of survey respondents say that original content is critical to the success of their social media campaign. How to make sense of these two divergent  [...]

Will Users Revolt Against the New Mobile Ad Formats?

A new generation of mobile ads are coming to market that are more entertaining and engaging than earlier banner or search ads - and all encompassing on the screen. As more of these ads make their way into the mainstream mobile environment, it will be interesting to see how users react. Will these new ads be similar to banner ads - namely, consumers just learn to ignore them? Or will consumers be  [...]

Target, Best Buy to Advertise in iPhone Apps

Target and Best Buy are among the first major brands to advertise in Apple's iAds on the iPhone, iTouch and iPad. Eager to engage consumers as the iPad ads have done, these new generation of iAds will be more entertaining than the typical banner or search mobile ad - as well as give consumers the chance to buy from it, according to the Star Tribune. A mock-up of  [...]

5 Tips for Marketers As Groupon Clones Proliferate

The social buying sites typified - indeed conceptualized - by Groupon are gaining critical mass with clones and competitors rapidly setting up shop in many markets. BuyWithMe, for instance, just expanded to Dallas, Houston and Phoenix. It plans to be in 20 markets by the end of the year. Also coming to market are one-off sites such as Daily Deals for Denver Moms,   [...]