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Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

Top News: LinkedIn, Facebook IPOs | Apple near cloud music deals | Apple tells Senate it does not track locations | Kindle books outsell print versions |

Business Strategies: What LinkedIn means for Facebook IPO. Exclusive: Apple near cloud-music deals. Search: Google launches Inside Search   [...]
Posted: Friday, May 20th 2011

Top News: Verizon lands the iPhone, to boost mobile ad market | Providers ramp up battle of the 4G plans | Is Facebook peaking? |

Broadband: Whatever 4G means, the ad battle has begun. Mobile Computing/Marketing: Verizon to announce it will be offering the iPhone. Verizon iPhone to boost mobi  [...]
Posted: Monday, January 10th 2011

Top News: AdMob reaches 2 billion daily requests | Facebook preps for IPO | 1B downloads for Map App Store's first day | Facebook v Google ads?

Online Ad Market: Google's AdMob reaches 2 billion daily ad requests. Greystripe’s flashy iOS ads help boost mobile ad network’s revenue by 400 percent. Business News: Facebook   [...]
Posted: Friday, January 7th 2011

Top News: Ray Ozzie's post-PC world | Adobe's new ad format | Google Instant boosts revenues | AdMob runs interactive video ads on Android

People: Departing Microsoft visionary Ray Ozzie sees "post-PC" world. Ad Technologies: Adobe works up new ad format for smartphones. Testing a bar code technology for 2-D smartphones.  [...]
Posted: Tuesday, October 26th 2010

4 Things to Remember As You Twitter

Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)" This seemingly benign Tweet, which has since been deleted from Payne’s Twitter stream, resulted in storm among third party Twitter developers - and inspired a revisit of rules marketers should keep in mind as they use this medium to promote their own companies and products.   [...]
Posted: Monday, March 8th 2010

Industry Buzz & Snippets: 01/06/10

Media: US Local News Network partners with LA Times on new site. Analytics: In wake of data mergers, hyper-targeting takes shape. Search: How to   [...]
Posted: Wednesday, January 6th 2010

How-To: Optimizing Image Use in Social Media

Images are among the most powerful tools in social media: they are easily consumed, and offer more stimulating information than text. And since most people are busy and increasingly tightfisted with time, mastering the image -- which takes little effort to scan -- has a lot of appeal. Search Engine Land provides advice on how to apply this medium into a successful media campa  [...]
Posted: Wednesday, March 25th 2009

iBokan: Confessions Of An iPhone App Developer

A recent evaluation of a pricing experiment by iPhone developer Team iBokan, presented as a guest blog on TechCrunch, reveals some of the things app developers should try to avoid. Armed with app download tracking tools and a post-hoc common sense, developer Bo Wang shares insight into the cogs of app development, as well as lessons learned from a pricin  [...]
Posted: Monday, March 23rd 2009

Industry Buzz & Snippets: 5/22/08

Ad Networks and Analytics: Ad widget maker Clearspring secured $18 million in its third round of financing, which could help turn it into an influential player as widget advertising matures. Out-of-home ad network C  [...]
Posted: Thursday, May 22nd 2008

Beware the Ides of Proprietary Rich Media Platforms, Mozilla Warns

Proprietary rich media techologies, such as Flash and Silverlight, threaten the open nature of the internet, warned the founder of Mozilla Europe this week. Mozilla's Tristan Nitot made the statements at London's Internet World conference on Tuesday, ZDNet reports. With upcoming revision of the HTML specification, HTML 5, Nitot said technology like Flash and Silverlight will no longer be necessary for disseminating popular conten  [...]
Posted: Friday, May 9th 2008

Media Brands Have Authority, Trust, Influence but No Monopoly on Insight

Senior execs, CEOs and other C-suite officers in midsize to large (including Fortune 500) companies select legacy, marquee brands as having authority, trust and influence but see no clear leaders in "insight," according to an Ipsos Media study, writes Mar  [...]
Posted: Tuesday, March 11th 2008

'Customer Affinity' New Measure of B2B Marketing Effectiveness

Despite increased focus on customer engagement, most B2B technology companies continue to fall short of meeting customer expectations and commitments, according to the results of a new research initiative by the Chief Marketing Officers Council, MarketingCharts reports  [...]
Posted: Tuesday, December 18th 2007

Marketers Admonished to Avoid 'Green Trap'

America's consumers offer a warning to business leaders and marketers tempted to ride the green wave: back eco-friendly words with socially responsible actions, or risk a backlash. Conscious consumers demand that companies be transparent about their practices and accountable for their impact on people and the planet, writes MarketingCharts (  [...]
Posted: Thursday, November 8th 2007

Portals Deal With Waning Influence

One of the driving factors behind the acquisition by ad vendor portals and networks is the realization that portals themselves are becoming less of a force in user's online lives, according to the Associated Press. Unlike user behavior five or more years ago, the online experience is increasingly centered around non-portal sites. Yahoo, MSN, AOL and even Google gre  [...]
Posted: Monday, October 8th 2007

Hackers Finding Flaws in MySpace, other Social Networks

Hackers are finding new and inventive ways to penetrate social networking profiles and other web applications, reports The Associated Press. Hackers are showing off their handiwork at two conferences, Black Hat and Defcon, both in Las Vegas. Stars in the industry demonstrate how they can access user profile pages and inject malicious code onto the site. A  [...]
Posted: Tuesday, August 7th 2007

TV, Online Video Remain Worlds Apart

The tension between the online and traditional video dimensions came into sharp relief during an OMMA conference on video, reports MediaPost. Where traditional video producers such as Disney want, and to a large extent need, to maintain control over their content online portals, those restrictions are increasingly removed in order to satisfy user expectations. The two ke  [...]
Posted: Monday, July 2nd 2007

MySpace Considers Opening Doors Third-Party APIs

One of MySpace's founders has speculated the popular social networking site will soon open itself up to third-party widgets and more, reports The Financial Times. Co-founder Chris DeWolfe said MySpace could open up parts of its source-code for developers to build on as a response to a similar move by Facebook. Faceb  [...]
Posted: Monday, July 2nd 2007

LinkedIn Declines Invitation to Broaden Connection to Buyer

Professional business networking site LinkedIn has signaled its intent to stay independent and not sell out anytime soon, reports CNN Money. The comments come from LinkedIN CEO Dan Nye, who said existing business models for the site will provide for the site's continued growth. LinkedIn currently boasts about 11 million members, up significantly just since September, when m  [...]
Posted: Monday, June 11th 2007

Study: Email Deliverability Still a Challenge, but Content Not Main Culprit

Contrary to the widely held belief, email message content is not a major cause of deliverability challenges for most email marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card for 1Q07, reports MarketingCharts. Moreover, most of the largest US-based ISPs have t  [...]
Posted: Thursday, May 31st 2007