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Email Marketing: Mobile Will Overtake Web-Based Email This Summer

It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.   [...]
Posted: Wednesday, May 2nd 2012

Mobile Marketing Growth Stunted by Per-Message Fees

Per-message fees may kill the business model for SMS and MMS-based marketing, concluded a panel at the CTIA Wireless 2009 Mobile Life conference. 24% of consumers who have received an mobile-based offer respond to such messages,  according to a July survey by the Direct Marketing Association. Given that more than 2.6 billion text messages are sent every  [...]
Posted: Thursday, April 2nd 2009

How-To: 8 Direct Mail Tactics for Building Engagement

One of the primary advantages of using direct mail is the ability to divide and conquer: Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatizes benefits. Your order form calls for action and eases response. Each piece performs a specific function and, because each is dedicated to that function, does a better job than a mailer that attempts to do everything simultaneously. With that in mind, consider testing an appropriate insert or invo  [...]
Posted: Wednesday, July 9th 2008

Top 10 Boomer Myths: Separating Fact from Fiction

Preconceived notions about Baby Boomers abound, but many are mere myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled "How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths,"   [...]
Posted: Tuesday, April 29th 2008

How-To: 10 Low-Cost Business Marketing Tips

"When marketing is continuous and targeted rather than occasional and shotgun, business gets easier," writes co-author Joanna Krotz of the Microsoft Small Business Kit. "If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale." Her 10 low-cost marketing tips follow: 1. Make customers feel special. People respond to recognition. Starbucks, for example, encourages bari  [...]
Posted: Wednesday, March 12th 2008

Disparity Between What Health Care Consumers Want (Stuff Online) - and Actually Get

Consumers want access to technology and services that they do not get from healthcare providers - like online access to medical information and the price of physician/hospital services, finds a Deloitte Center for Health Solutions survey,   [...]
Posted: Monday, March 3rd 2008

New Media Influences Purchases, Particularly among Minorities

Advertisers are well advised to pay more attention to what customers say influence their purchases -- particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports. While traditional media still rank on top in purchase influ  [...]
Posted: Thursday, February 21st 2008

40MM Green Boomers Seek Environmentally Friendly Brands

Socially conscious attitudes are a driving force behind how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst,   [...]
Posted: Friday, December 21st 2007

Search Affects CPG Brand Building, Offline & Online Sales

A study by comScore, Procter & Gamble, Yahoo, and the Search Engine Marketing Professional Organization (SEMPO) analyzes the role of online search in generating site and in-store traffic, brand-building, for consumer packaged goods (CPG) brands,   [...]
Posted: Wednesday, October 24th 2007

Study: Decentralized Email Undermines Marketing Efforts, Brands

Email is at once a ubiquitous and embattled medium because its dependability and trustworthiness are under attack by spam, viruses, phishing, and often inexact ISP filtering; yet it could get worse if email marketing is not centralized within the enterprise, according to a StrongMail/JupiterResearch executive survey,   [...]
Posted: Wednesday, October 3rd 2007

Nielsen Releases Data on Hispanic Consumers' Shopping Behavior

For National Hispanic Heritage Month, The Nielsen Company released data regarding the the shopping behavior of Hispanic consumers, whose collective buying power totals nearly US$ 1 trillion, it said (via Marketing  [...]
Posted: Wednesday, September 26th 2007

Study: Online Banking's Environmental Benefits Can Drive Market Growth

Online-banking consumers can do well by doing good: Improving financial control while eliminating the paper bills, statements and checks that harm the environment. Such efforts can save 17 million trees and avoid 4 billion tons of greenhouse gases a year, according to a recent report from Javelin Strategy & Research,   [...]
Posted: Tuesday, August 7th 2007

Websites, but Not Pharma's, Make Top Resource for Ailment, Drug Information

The vast majority of online consumers say the web is overwhelmingly their most trusted and reliable resource for researching ailment and drug information, beating out broadcast media and magazines by a large margin, according to a recent study by Prospectiv, MarketingCharts   [...]
Posted: Thursday, July 26th 2007

Study: Email Deliverability Still a Challenge, but Content Not Main Culprit

Contrary to the widely held belief, email message content is not a major cause of deliverability challenges for most email marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card for 1Q07, reports MarketingCharts. Moreover, most of the largest US-based ISPs have t  [...]
Posted: Thursday, May 31st 2007

Rodale: Web Makes Handy Drug Resource

A new study from Rodale says the number of people going online to compare prescription drugs has risen, reports Advertising Age. Two years ago the number of people who used the web to compare drugs was at 46 percent. That has since risen to 61 percent. It's just one area where online users are using the web as part of the decision making process. This increases the importance a drug's official website can play, c  [...]
Posted: Thursday, May 17th 2007

Forecast: Major Mobile Ad Growth, Mad Ave Not Yet Biting

Though major ad agencies are reluctant to try mobile marketing, countless opportunities await the less skittish, according to a new report by ABI Research, writes ClickZ. The report forecasts advertisers will spend $3 billion on mobile ads by the end of this year, including for ad-supported entertainment content such as videos, music and games - as well as search ads. By 2011, ABI said, the market's  [...]
Posted: Thursday, April 12th 2007

The Future of Call Centers May Be in Virtual Worlds

As brands such as Adidas, Dell, Reuters and Toyota break ground in Second Life, some marketers say the virtual world could one day become the frontline for customer contact, writes Silicon.com. PA Consulting, which has offices in Second Life, says simply having an office to respond to customer queries is not enough. Real people m  [...]
Posted: Wednesday, April 11th 2007

Publishers Ponder Future of Subscriptions Online

Websites have long been seen by publishers as a good source of print subscriptions, but publishers are split over whether online subscriptions are still growing or have peaked, reports MediaWeek. Some circulation directors say online subscriber generation has flattened at its current 10 percent industry average. Some publishers beat that average by rolling more money into new promotions and  [...]
Posted: Tuesday, April 10th 2007

Sullivan: Mobile Search about Ready for Primetime

With all three major search engine companies offering new and shiny mobile search features, the platform could finally be ready for prime-time, according to Danny Sullivan writing in AdAge. With a bevy of new products being offered and new, more user-friendly interfaces being built to make it easier to get maps and local information, mobile search could finally break through into the mainstream, writes Sullivan.   [...]
Posted: Tuesday, March 27th 2007

IAB/PwC: Record Online Ad Revenue of $17B in 2006

U.S. online advertising revenues for 2006 are estimated to have reached $16.8 billion - a 34 percent increase over the previous revenue record of $12.5 billion in 2005, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced Wednesday. The 2006 Q4 revenues totaled just under $4.8 billion - the highest quarterly revenues reported - and 32 percent more than in 4Q0, as well as a 15 percent m  [...]
Posted: Wednesday, March 7th 2007