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Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)

Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No  [...]
Posted: Tuesday, January 17th 2006

Edelman on Affiliate Marketing, Spyware/Adware

Harvard PhD candidate and anti-spyware crusader Ben Edelman was recently interviewed by Jeff Molander on the subject of affiliate marketing and spyware/adware. He discusses the "big issues," says Molander, as we head into 2006: Are affiliate networks' quality-assurance teams effective (assuming they have them)? What should networks be doing to protect advertisers? Will we see marketers'/advertisers' being indemnified by affiliate networks as new networks spring up and clients revolt? What should  [...]
Posted: Thursday, January 5th 2006

Google the Source of 10.8 Percent of Visits to E-tailers

Search remains a major source of visits to retail websites during the holiday season, with search engines and directories contributing 17.9 percent of all visits to the Shopping & Classifieds category for the week ended December 3, according to just-released numbers from Hitwise. Google led in search engine referrals, having provided 10.8 perc  [...]
Posted: Wednesday, December 7th 2005

In Search's Future: Mobile Phones, TiVo, iPods

Search engine marketing and optimization have may have already gained prominence in online advertising, but new frontiers beyond the web lie ahead, according to search expert Danny Sullivan, writes ClickZ. "Search is going to be on your web browser, as it is now, and on your mobile phone, on your TiVo, on your MP3 player," he is quoted as having said in the keynote speech at the Search Engine Strategies conference in Chicago. Despite f  [...]
Posted: Wednesday, December 7th 2005

Media Execs: Mobile Media Next Big Thing

The mobile media market is on the brink of a boom, according to executives at the Reuters Advertising and Media Summit yesterday, writes Reuters (via MediaBuyerPlanner). As   [...]
Posted: Friday, December 2nd 2005

Google: Advertisers Allocating Real Money to Online

Corporate marketers have made online advertising a standard part of their media budgets as online seems likely to accelerate even more in 2006, Reuters quotes Tim Armstrong, Google's North American ad sales VP, as saying. This year has been the turning point, with advertisers switching from testing to investing in online, according to Armstrong. "Some are putting 10 percent or even more than 10 percent of thei  [...]
Posted: Wednesday, November 30th 2005

Blog Ads Create Buzz - at Ad:Tech

Blog ads do reach certain demographic groups but don't necessarily generate word of mouth, according to Gawker Media founder and publisher Nick Denton, who was speaking at an Ad:Tech panel earlier this week, writes MediaPost. "I can't really point to any examples of posts that originated from ads themselves," he says of the 14 blogs he publishes. Denton advised that marketers instead purchase   [...]
Posted: Friday, November 11th 2005

The New World according to Gates

During a London speech at the Internet Advertising Bureau's Engage conference, Bill Gates predicted the eventual demise of paper at the hands of silicon, writes The Guardian (  [...]
Posted: Monday, October 31st 2005

ANA's Year-Long Accountability Study Results Issued

A taskforce of 20 member companies of the Association of National Advertisers has released its best practices for marketing accountability,   [...]
Posted: Tuesday, October 11th 2005

Carat's Verklin: Reach Now Means Quality, not Quantity

The concept of reach will be far less important in the digital future, and media buyers should reconsider trying to reach as many consumers as possible, Carat North America CEO David Verklin said at OMMA East on Tuesday, reports MediaPost. "In the digital age," he said, "we need to be able to manage thousands of small placements," as opposed to "big blockbuster properties." "It's not about reac  [...]
Posted: Wednesday, September 28th 2005

Four Scenarios for the 'Smart Internet' of 2010

Australia's technology research consortium, Smart Internet Technology CRC, has released some results of an 18-month study examining what the Internet might evolve into by 2010 and the implications for end-users, writes Techdirt. The public versions (pdf) of the Smart Internet 2  [...]
Posted: Tuesday, September 6th 2005

Tacoda CEO: Publishers Must Confront Intractable Cookie Problem

The online advertising industry is faced with the growing problem of consumers' perceiving cookies as spyware and so deleting them; since the problem is not going to go away by itself, and advertisers themselves are unlikely to take action, it's up to publishers to solve the problem, writes Tacoda CEO Dave Morgan in MediaPost. Consumers want the companies that track and use the data from users' online beha  [...]
Posted: Friday, August 26th 2005

New Tech, Old Message: Vox Populi, Vox Dei

A commentary by Tom Friedman of the New York Times decries that the U.S. is falling behind in the adoption of broadband and wireless technologies for accessing the internet: "The world is moving to an internet-based platform for commerce, education, innovation and entertainment. Wealth and productivity will go to those countries or companies that get   [...]
Posted: Friday, August 5th 2005

Inventor of the Web Explains Next-Gen 'Semantic Web'

Tim Berners-Lee, "inventor of the World Wide Web," speaks about the launch of the next generation of his creation, the Semantic Web, in an interview run by MarketingProfs. Whereas the web is now set up to help users find documents that may have the information you want, the Semantic Web would catalogue important data indicating the type of information, enabling a new dimension of archiving and search. The Semantic Web can therefore be  [...]
Posted: Wednesday, August 3rd 2005

Battelle: Don't Fear Disintermediation, Understand It

John Battelle writes in AdAge that marketers, agencies and media execs need to stop fearing disintermediation and start understanding it. "Disintermediation is just another way of saying that you've become irrelevant to your customers. It doesn't mean there isn't a customer, or middlemen of some sort who service that customer, or that the core proposition of your business has disappeared." It just means someone else is doing your job bette  [...]
Posted: Monday, July 18th 2005

'Net Result of China's Expurgation: Dystopic Isolation

In other words, the Great Firewall of China, along with similar efforts by other governments similarly inclined to control (as all governments tend to be), may well succeed in carving out what was "conceived as one global medium, by its nature open and free...into a system of Balkanized national networks," warns Tim Wu in Slate. A University of Virginia Law Sch  [...]
Posted: Wednesday, July 13th 2005

P&G's McConnell: Measurement the Key for Driving Adspend Online

Web advertising adspend - 3.7 percent of ad budgets last year, according to the Interactive Advertising Bureau - remains small because unlike TV there is no generally accepted measurement system comparable to Nielsen ratings, according to Ted McConnell, Procter & Gamble's manager of interactive marketing and innovation,   [...]
Posted: Tuesday, July 12th 2005

Most Popular Marketing Blogs Listed

#1 blogger MarketingSherpa will announce the winners of its readers' choice blog awards Tuesday, its 170,000+ audience picking out the top ten blogs related to online marketing. The best individual blog on the general topic proved to be   [...]
Posted: Tuesday, June 14th 2005

Mass Collaboration: Collective Creativity, or Possibly Mob Rule

An excellent piece in Business Week, "The Power of Us," explores the transforming power of internet mass collaboration on business - and just about everything else, including the entertainment, publishing, and advertising world (via paidcontent). The article proclaims, "Behold the power of us," citing various examples of connected communities alte  [...]
Posted: Monday, June 13th 2005

Webby Wisdom - Five Words' Worth

Lyrical springin the air,and on the webWebby Award winners waxed poetic, condensing the wisdom of the Digital Age into byte-size bits of haiku wit that would have brought a verbose blush to the jowls of more-wordy or longwinded word wonks of yore - the likes of Wordsworth or Wadsworth Longfellow, say... In other words, "keep it short" has a special meaning at the Web  [...]
Posted: Wednesday, June 8th 2005