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Do’s and Don’ts for Affiliate Marketers

There is seemingly no end to the growing number of options available to people or companies that wish to join the ranks of affiliate marketers. To name just a few that have emerged within the last few weeks: The FastPencil authoring and publishing service has introduced an affiliate marketing program for community sites or blogs focused on authoring and publishing;  Guard Dog has  [...]

Industry Buzz & Snippets: 01/06/10

Media: US Local News Network partners with LA Times on new site. Analytics: In wake of data mergers, hyper-targeting takes shape. Search: How to   [...]

Edelman on Affiliate Marketing, Spyware/Adware

Harvard PhD candidate and anti-spyware crusader Ben Edelman was recently interviewed by Jeff Molander on the subject of affiliate marketing and spyware/adware. He discusses the "big issues," says Molander, as we head into 2006: Are affiliate networks' quality-assurance teams effective (assuming they have them)? What should networks be doing to protect advertisers? Will we see marketers'/advertisers' being indemnified by affiliate networks as new networks spring up and clients revolt? What should  [...]

Teachers Featured in Three Email Case Studies

ClickZ: Targeting Teachers: Three B2B E-Mail Case Studies In reaching teachers, study guides are the "incentive of choice" to get classroom instructors to open and respond to email messages. Three brands - History Channel, Polaroid and Boston's Museum of Science - provide case study fodder for this niche group.   [...]