Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 52 | 113 |
| » ad pricing | 2 | 163 |
| » ad selling | 7 | 158 |
| » ad targeting | 51 | 114 |
| » ad technologies & vendors | 46 | 119 |
| » advertainment | 10 | 155 |
| » Advertising | 1 | 164 |
| » agencies & ad departments | 22 | 143 |
| » alternative marketing | 29 | 136 |
| » Asia/Pacific | 4 | 161 |
| » automotive | 2 | 163 |
| » b2b | 3 | 162 |
| » best practices | 54 | 111 |
| » Big Picture | 1 | 164 |
| » biz buzz | 10 | 155 |
| » branding | 36 | 129 |
| » broadband | 12 | 153 |
| » campaigns & creatives of note | 26 | 139 |
| » case studies | 7 | 158 |
| » co-op marketing & partnerships | 2 | 163 |
| » computers & tech | 16 | 149 |
| » consumer packaged goods | 5 | 160 |
| » CRM | 4 | 161 |
| » cross media | 3 | 162 |
| » demographics | 17 | 148 |
| » direct marketing | 13 | 152 |
| » domain names | 2 | 163 |
| » don't believe the hype | 11 | 154 |
| » e-commerce | 33 | 132 |
| » email marketing | 7 | 158 |
| » entertainment | 20 | 145 |
| » Europe | 2 | 163 |
| » events | 2 | 163 |
| » finance | 4 | 161 |
| » global | 3 | 162 |
| » healthcare | 1 | 164 |
| » How-to | 12 | 153 |
| » I-PR & business communications | 3 | 162 |
| » instant messaging marketing | 3 | 162 |
| » interviews | 4 | 161 |
| » intrusive formats | 2 | 163 |
| » legal, government & regulation | 15 | 150 |
| » loyalty & retention | 22 | 143 |
| » major brands | 19 | 146 |
| » major players news | 22 | 143 |
| » Marketing | 1 | 164 |
| » measurement & analytics | 12 | 153 |
| » media convergence | 11 | 154 |
| » minorities | 1 | 164 |
| » mobile marketing | 18 | 147 |
| » multi-channel marketing | 5 | 160 |
| » new and improved | 6 | 159 |
| » online ad market | 34 | 131 |
| » people | 25 | 140 |
| » personalization | 18 | 147 |
| » political parties & organizations | 2 | 163 |
| » privacy | 13 | 152 |
| » promotions | 2 | 163 |
| » publishing | 32 | 133 |
| » research & stats | 53 | 112 |
| » rich media | 18 | 147 |
| » search engine marketing | 20 | 145 |
| » sex sells | 1 | 164 |
| » signs of doom | 4 | 161 |
| » signs of recovery | 1 | 164 |
| » signs of what's to come | 66 | 99 |
| » small business | 5 | 160 |
| » spam & anti-spam | 4 | 161 |
| » Spanish-speaking | 2 | 163 |
| » syndication & RSS | 2 | 163 |
| » technical innovation | 20 | 145 |
| » telecom | 6 | 159 |
| » text ads | 5 | 160 |
| » tools & software | 73 | 92 |
| » top stories | 9 | 156 |
| » travel | 2 | 163 |
| » viral marketing & social media | 46 | 119 |
| » weblog marketing | 9 | 156 |
| » women | 5 | 160 |
| » worst practices | 9 | 156 |
| » Youth | 9 | 156 |
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Users Want Ease of Decision More Than Engagement
Surprise! Online buyers don’t necessarily want to “engage†with a favorite brand. And they will switch favorites in a hurry to the brand that makes the buying decision easier. That according to research and advisory services firm Corporate Executive Board (CEB). CEB has found that consumers feel overwhelmed with information and usually want want less of it (including marketing mes [...]
Posted: Tuesday, May 8th 2012
Email Marketing: Mobile Will Overtake Web-Based Email This Summer
It will be a quiet shift, but a huge one. In June of this year, predicts the email deliverability firm Return Path, more people will read email on mobile devices than on webmail or desktop clients. To marketers, this means a lot of work, describes DMNews.
[...]
Posted: Wednesday, May 2nd 2012
Google: Why a Mobile Site Over An App?
Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider.
First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl [...]
Posted: Wednesday, May 2nd 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
"Organic Growth" Is A Valuable Marketing Strategy, Just Not Enough By Itself
Just what is an “organic†strategy? By some definitions, it is an inbound marketing strategy, centered around word of mouth and through engagement. But MarketingTech founder Douglas Karr does not believe it is enough.
Karr is also the president and CEO of DK New Media, and as he described, at least one client has invested marketing dollars in just the one strategy—organic growth. Karr likened an †[...]
Posted: Tuesday, April 24th 2012
Sunset for Company Blogs? Perhaps, But Blogs Still In Demand for Content
It is difficult to believe that anything worth saying can be said in 140 characters or less.
A USA Today story observes that a number of U.S. companies, Bank of America included, are abandoning the company blog, in favor of the “nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter.â€
An interesting turn of events: As of 2008, blogging was seen as the [...]
Posted: Monday, April 23rd 2012
The Art and Science of the Online Apology
Companies have learned over the decades that customers can be mollified for just about any sin it might commit - except perhaps outright negligence - with a forthright apology. This rule still holds true for online communications and channels, in fact, doubly so. Indeed, as such channels proliferate and the conversation between companies and customers becomes every more interactive, so must the apology.
An Email Unsubscribe Mishap Leads to Multiple Calls Backs [...]
Posted: Wednesday, July 27th 2011
Top Industry News for 9-23-10: Facebook puts up friends for sale
Social Media:
Facebook friends for sale as advertising seeks clicking cliques.
Facebook said to be working on phones with INQ for AT&T.
LinkedIn to [...]
Posted: Thursday, September 23rd 2010
Top Industry News for 8-18-10: Apple receiving 55% of mobile ad hits
Mobile Marketing:
Apple still gets 55% of mobile ad hits.
Hulu serving three times as many video ads as YouTube.
Report says Apple to launch 7-inch iPad by Christmas.
Social Media: [...]
Posted: Wednesday, August 18th 2010
Will Users Revolt Against the New Mobile Ad Formats?
A new generation of mobile ads are coming to market that are more entertaining and engaging than earlier banner or search ads - and all encompassing on the screen.
As more of these ads make their way into the mainstream mobile environment, it will be interesting to see how users react. Will these new ads be similar to banner ads - namely, consumers just learn to ignore them? Or will consumers be [...]
Posted: Wednesday, August 11th 2010
Target, Best Buy to Advertise in iPhone Apps
Target and Best Buy are among the first major brands to advertise in Apple's iAds on the iPhone, iTouch and iPad. Eager to engage consumers as the iPad ads have done, these new generation of iAds will be more entertaining than the typical banner or search mobile ad - as well as give consumers the chance to buy from it, according to the Star Tribune.
A mock-up of [...]
Posted: Monday, August 9th 2010
Pepco Follows Social Media Playbook in Power Outage
This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in some parts of the area, was over within 20 minutes. The power outage, though, lasted for days with service not restored for many until Thursday. Customers quickly became disgruntled with the utility, posting their ire on Twitter and in the blogosphere. Unlike other PR crises - last winter for exam [...]
Posted: Thursday, July 29th 2010
Is the Hype Cycle Calming Down for iPad Apps? Here's One Sign It Might Be
Like any new technology, the iPad and iPad apps were loudly lauded as they launched. There is good reason for their appeal - starting with the ability for publishers to finally monetize online content to the higher click through rates for the iAds.
Still, though, signs are beg [...]
Posted: Monday, July 26th 2010
Rethinking the Wining and Dinning of Yelpers
"Super reviewers" on such sites as Yelp, Amazon and Epinions are increasingly being rewarded for the hundreds of reviews the post - with parties, with elite status, and other incentives such as upgrades or free rooms at hotels. Certainly there are intangible benefits these reviews get from their labors - such as the recognition from readers and pride in their work. "We now see the powe [...]
Posted: Monday, July 12th 2010
6 Reasons to Ditch that Social Media Strategic Plan
Step one in establishing a social media strategy, any number of pundits and advisers will tell you, is to establish a strategic plan. This is, without a doubt, sound advice given the number of unknowns that can go [...]
Posted: Thursday, July 8th 2010
Why is Facebook's Growth Stagnating?
The guessing games have begun over the news that Facebook's growth stagnated in June - with privacy fears, market saturation and the dwindling popularity of social games fingered as the culprits.
After growing by 7.8 million new active U.S. users in May, Facebook added only 320,800 new users last month. Total number of active U.S. users now stands at 125,000,000, Facebook claims.
Saturation?
Inside Facebook Gold is [...]
Posted: Thursday, July 8th 2010
Junk E-mail Gets A Second Life
A new campaign by the restaurant chain Chipotle is using a common scourge - junk email - to make a point about its own fare and do some social good as well. The program is called "No Junk" and it is calling on people to forward their junk email to nojunk@chipotlejunk.com.
For every 100,000 messages received, Chipotle [...]
Posted: Monday, June 28th 2010
3 Steps to Tailoring a Virtual Goods Campaign to Young People
The bottom line for any successful virtual goods campaign is to really tell a story - and not merely use the campaign as a dressed up excuse to display a product, says Chris Davis, SVP at Gaia Online, a social community for people in their teens and 20s that has used virtual goods in campaigns for Disney's Alice in Wonderland movie and Toy Story 3 video game, to name a few recent examples.
This holds true for campaigns aimed at a younger demographic - [...]
Posted: Monday, June 28th 2010
Mobile Marketing Mishaps: Overestimating Your Customers' Smartphone Smarts
Last week eBay acquired RedLaser, a mobile application that lets customers scan bar codes in order to list items faster on the auction site or just compare prices. It is easy to see why eBay acquired the application - goods sold through mobile applications will more than double, to $1.5 billion of eBay's revenue this year, from $600 million in 2009, BusinessWeek [...]
Posted: Monday, June 28th 2010