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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Apple Designer Regrets | Mobile "Crushes" Facebook? | IBM Distrusts Siri
Business Strategies:
Apple designer 'winces' over some past product choices
Campaigns of Note:
LG Electronics USA Debuts 'Only LG' Ad Campaign
Customer Experience:
Three Myths abou [...]
Posted: Friday, May 25th 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
New Statistics Support Controversial Ad Strategy
New statistics that show half of all Americans would watch ads for money support the premise behind a controversial ad technology patent filed by Apple that would compel recipients of cheap mobile devices to watch videos at any time.
More than half of Americans (52%) say they’d be willing to watch the ads if paid to watch them, such as through a discount on their cable bill, according to a multi-country survey by Synovate. The US was the second-highest market globally that said this, after [...]
Posted: Tuesday, December 15th 2009
Rebuffers Kill Online Video Campaign
Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works.
The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in [...]
Posted: Monday, December 14th 2009
Complaints vs Video AdNets Rise as Buyers Pay for Ineffective Ads
With the popularity of online video advertising on the rise, media buyers are faced with large variations in pricing and options to decipher. Pre-roll video ads can run anywhere from CPMs under $10 to $50 CPMs - and if buyers aren't careful, they can end up paying for ineffective ads.
Some industry observers are pointing out that video ad networks are deliberately inflating ad impression numbers by running video ads that begin automatically when a user lands on a site, with those ads sometime [...]
Posted: Tuesday, September 29th 2009
YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners
YouTube has created a new feature called “News Near You†which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video. This summer, YouTube invited more than 25,000 news sources from Google News to become video suppliers, [...]
Posted: Tuesday, August 4th 2009
Domino's Employees Incite YouTube Brand Scandal
Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers.
In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.
[...]
Posted: Wednesday, April 15th 2009
Olympics Coverage: Too Hot for NBC to Share
NBC lawyers are working around the clock to prevent millions of online publishers from "stealing" Olympic coverage and embedding it on unauthorized blogs, websites and social networking pages.
The network is also issuing takedown notices to video sharing sites like Veetle.com:
[...]
Posted: Thursday, August 14th 2008
User Consent: Just an Afterthought to Behavioral Tracking
Letters released by the House Energy and Commerce Committee reveal that many internet and broadband companies use targeted-ad technology without clearly informing users.
The largest online ad firm of all, Google, said it tracks web-surfing behavior across affiliate sites. And this isn't the first such outing: two months ago, The New York Times [...]
Posted: Tuesday, August 12th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Firefox Plugin 'Whites Out' Online Ads; Major Players Seem Nonplussed
A Firefox plugin called Adblock Plus enables users to visit websites without encountering the Flash, text-based or banner ads that typically accompany free content.
The application blocks Google AdSense messages in addition to other sponsored messages.
While The New York Times suggests the product can wield "extreme mena [...]
Posted: Tuesday, September 4th 2007
MillwardBrown: Video Ads Great for Brand Recall
Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ.
The study comes as more TV networks are putting their programming online and shows that advertising within those shows leads to higher brand recall. Participants had 82 percent brand recall with online viewing compared with 54 percent on TV.
The [...]
Posted: Tuesday, March 27th 2007
More Ads May Not Save Internet Radio
As webcasters are scrambling to position themselves in case a proposed hike in webcasting royalty fees materializes, most of them agree that boosting ad revenue might not be enough to offset an increase in rates. They say the proposed rate hikes could be the end of internet radio, and adding more ads or charging more for existing spots to help mitigate the rate hikes only puts the medium's future on even shakier ground, ClickZ writes [...]
Posted: Friday, March 23rd 2007
Pre-roll Video Ads Shunned, Defended
Despite overwhelming opinion that there has to be an alternative to pre-roll spots for online video, no one has figured out what that alternative is, according to MediaPost.
The latest iteration of the "death of the 30-second spot" discussion took place at an OMMA conference in Hollywood. Some said while online video and 30-second spots don't mesh well, there is no model on the ho [...]
Posted: Tuesday, March 20th 2007
Outcome of Viacom/YouTube Suit May Hinge on DMCA Provision
Key to the eventual success or failure of Viacom's $1 billion lawsuit against Google/YouTube could be the interpretation of a portion of the Digital Millennium Copyright Act, according to CNET.
The section of the DMCA (PDF) in question deals with the legal liability of hosting companies when it comes to copyrighted mat [...]
Posted: Monday, March 19th 2007
Online Marketers Spill Beans on Best, Worst Tactics
Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech.
The ad:tech early-adopte [...]
Posted: Friday, February 2nd 2007
Burst Media: 6 in 10 Recall Ads in Video Content
There's much good news, and some bad, for online video advertisers, according to a recent Burst Media survey of more than 2,600 online visitors.
Seven out of ten respondents (69.5 percent) actively view video content on the web. Men are significantly more likely than women to do so: 76.0 percent versus 60.2 percent. And age is no barrier: those 35-44 years and 45-54 years old were as likely to view online video content as those 18-24 years old. [...]
Posted: Tuesday, December 19th 2006