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Vaseline's Interactive Ad Gets Skin in the Game

A pre-role ad for Vaseline's Sheer Infusion skin lotion has generated more viewer engagements than typical pre-roll ads because of the interactive features embedded in the video, according to video ad network ScanSout. ScanScout ran a campaign for the Unilever brand this fall using a new ad format it recently introduced called "Super Pre-Roll Unit." It's a normal pre-roll, but  [...]
Posted: Monday, December 21st 2009

McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]
Posted: Thursday, December 17th 2009

Online Recipe Sites See Pre-Thanksgiving Surge

Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who   [...]
Posted: Tuesday, November 24th 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

NBA Launches Online Rule Book to Polish Image

The National Basketball Association (NBA) has just launched a new online video rule book on its website that illustrates more than 100 regulations - including everything from traveling and dribbling violations to technical fouls - through video clips from recent and high-profile league games. The site is the league’s latest effort to regain the confidence of fans, many of whom are frustrated with the sport’s officiating practices  [...]
Posted: Monday, October 19th 2009

Facebook Campaign Quadruples NYT Fan Figures

Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election. "The goals [...] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interactive news center; and engage the Facebook community in a conversation about the election outcome," Heekin-Can  [...]
Posted: Monday, December 1st 2008

MySpace Could Finally Start Making Serious Ad Money

Advertising revenue from MySpace could finally start to rise substantially - two years after the social-networking site was bought by News Corp., writes BusinessWeek. In 2006 MySpace accounted for just $90 million in ad sales for Fox Interactive. This year, though, an analyst at Merrill Lynch says that could skyrocket to $271 million. A good portion come fr  [...]
Posted: Wednesday, April 4th 2007

MillwardBrown: Video Ads Great for Brand Recall

Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ. The study comes as more TV networks are putting their programming online and shows that advertising within those shows leads to higher brand recall. Participants had 82 percent brand recall with online viewing compared with 54 percent on TV. The   [...]
Posted: Tuesday, March 27th 2007

In-Game Campaigns Boost Product Awareness

In-game campaigns can result in upt to a 60 percent increase in awareness for a new product, according to a Double Fusion and Nielsen Interactive Entertainment study (via MediaBuyerPlanner). Th  [...]
Posted: Tuesday, October 4th 2005

Ford's 'Unapproved' Ad to Backfire

Ewww. Call PETA and fire the guy that came up with this disgusting idea. It seems to be another example of sub-viral marketing, in which companies set up their own campaigns that seem to be created by an Internet prankster. Then they have their PR firm spread the word about the supposed spoof. Well, Ford is really over the top on this one, and it should backfire on them.  [...]
Posted: Monday, April 5th 2004

Dart Motif Test Case a Success

CRM Buyer: DART Motif On Target for Atkins A Dart Motif case study showed some good results for diet company Atkins. A review of an online campaign showed the technology - a product of DoubleClick and MacroMedia - was able to reduce the time it took to tag and track a complex media campaign from a couple weeks to a couple days. Mass Transit Interactive's Jason Heller, CEO of Atkins' interactive agency for media, said one of the best b  [...]
Posted: Friday, April 2nd 2004

Examples of Video Made Interactive

ClickZ: Interactivity in Video Ads Jeremy Lockhorn presents some real examples of how video can be made "interactive" online. Taking readers on a tour of the state of the art, he points to links with specific examples and shows how viewers can interact with the various commercial messages.   [...]
Posted: Monday, March 29th 2004

Hyundai Case Study Shows Why Net Drives Car Firms Gaga

iMedia: Automotive Best Practices Joseph Jaffe weighs in with another of his insightful best practice case studies, this time focusing on the automotive industry. Car companies are among the most eager online advertisers, so much so that there is already an upfront mar  [...]
Posted: Tuesday, October 7th 2003

PointRoll Delivers Great ROI for Wyndham Hotels on Tight Budget

MediaPost: Case Study: PointRoll Wins for Wyndham Wyndham Hotels, seeking to increase bookings at 20 of its hotels and resorts properties in Florida and the Caribbean, called on Range Online Media to help. Budget was tight, so it was somewhat surprising that Range recommended PointRoll  [...]
Posted: Friday, September 12th 2003

The Role of Emotion in Online Advertising

iMediaConnection: Emotional Connectivity In this week's iMediaConnection/MSN Best Practices piece, Joe Jaffe discusses the role of emotion in advertising. Creating an emotional response to advertising offline has been a staple of the business since time began. Creating this emotional response online has been a challenge. Limiting factors have to do with both the medium it  [...]
Posted: Tuesday, April 15th 2003

MSN/IAB I-Marketing Best Practices Tour Free in 10 Cities

MSN Advantage Marketing: Interactive Marketing Best Practices Executive Briefing ExecutiveSummary.com: Rick to Speak in 10 Cities for MSN 'I-Marketing Best Practices' Tour... Okay, this could be seen as a grossly self-indulgent plug or a highly on-target opportunity significant value for readers, you decide. You may remember reading   [...]
Posted: Saturday, January 11th 2003

Lads Mag Runs 700k Ad

Revolution: Maxim serves high-bandwidth ad on-site Lads’ mag Maxim is serving a high-bandwidth ad (it loads behind the front screen) through its site in a way that filmic-quality ads can be shown without affecting download times. Maxim has placed a SubSite behind its host site (  [...]
Posted: Wednesday, November 27th 2002