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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers

Mobile networks are “teeming with streaming,” finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,” based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. The news is good for  [...]
Posted: Thursday, April 26th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps

AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.  AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio  [...]
Posted: Wednesday, April 25th 2012

Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing

Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar  [...]
Posted: Tuesday, April 17th 2012

Can Wunder-app FarmVille Drive Traffic to the iPad?

Zynga has released Farmville for Apple's iPad.  The free app has been customized to take advantage of the iPad’s larger screen and touch interface, letting players zoom in and out to view their farms, harvest crops, or drive tractors with the tap of a finger. Push notifications alert iPad users to their crops' status. Too Few Apps Being Downloaded The app comes to iTunes just as Nielsen ha  [...]
Posted: Friday, October 22nd 2010

Americans Watch 31.2B Online Videos in March '10

More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service. Google’s Reign Continues Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a  [...]
Posted: Friday, April 30th 2010

SocNets, Oscars Bisect in Many, Varied Ways

This year the Academy of Motion Picture Arts and Sciences rolled out its first app before the Oscars, which aired Sunday, should any fans not be able to catch it on television. Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live s  [...]
Posted: Monday, March 8th 2010

HomeAway Integrates Online, WOM into Griswold Super Bowl Ad

HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"  but also by incorporating an extended online campaign. This online piece includes a word-of-marketing sty  [...]
Posted: Wednesday, January 27th 2010

Grammy Awards Turn Social to Promote Upcoming Show

The GRAMMY Awards is launching an integrated online ad campaign that will focus on real time postings by fans on such sites as YouTube, Twitter, Flickr and Facebook. Called "We're All Fans" the campaign is to promote its upcoming 52nd show, airing live CBS Jan. 31, 8 - 11:30 p.m. ET/PT. The We'  [...]
Posted: Wednesday, January 13th 2010

Sponsors Line Up for Popular Apps

Mobile apps, in some cases, are proving to be money-makers for developers and publishers, thanks to advertisers' increasing willingness to sponsor their development and rollout. Not every app that comes to market attracts sponsors - or many viewers for that matter. The apps that have the best appeal to both groups are those that either entice with special deals, such as coupons, or constantly update content, such as a news site. Msnbc.com's free application for the iPhone and iPod touch, l  [...]
Posted: Tuesday, December 29th 2009

McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]
Posted: Thursday, December 17th 2009

Industry Buzz & Snippets: 12/08/09

Media Strategies: Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers. CNN invests in neighborhood news feed Outside.In. Springer to launch  [...]
Posted: Tuesday, December 8th 2009

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Top 10 Viral Videos - November 2009

Internet videos created to promote mobile homes, chewing gum, beer and tech products are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor Goviral as the most interesting and innovative in November 2009, reports MarketingCharts. The videos on the lis  [...]
Posted: Wednesday, December 2nd 2009

High-Tech College Students to Spend $6.5M on Gadgets

College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and currently spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing's 9th annual College Explorer survey,   [...]
Posted: Monday, November 30th 2009

Good News for Headbangers: New Access to Live Online Concerts

A slew of new offerings that enable consumers to watch concerts online - live in some cases, free in others -  have been introduced this month by a host of providers. Social Media Streaming The night before Thanksgiving, fans of the legendary rocker group KISS will be able to watch the group perform live in Los Angeles through Facebook via its Ustream service. Fans will also be able to connect with each other for real  [...]
Posted: Wednesday, November 25th 2009

New Moon Gets New Blood On MySpace

The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace's live stream of "The Twilight Saga: New Moon" red-carpet arrivals at the movie's world premiere. The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable - and another indicator of how popular the vampire-themed movie alread  [...]
Posted: Thursday, November 19th 2009

Best Buy, iTunes Validate 'Over-the-Top' Model

A slew of so-called "over the top" services have been coming to market, catching the interest of both consumers and marketers. Today, one - and possibly two - new offerings joined the growing lineup: a tie up with Best Buy and Sonic Solutions and a rumored $30 per month TV subscription service from Apple's iTunes. These latest initiatives may represent the business model's best case for mainstream adoption given the companies behind them. Right now, as these new services roll out onto the int  [...]
Posted: Tuesday, November 3rd 2009