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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

How Engaged? Some Tips from Mobclix to Up iPad Ad Interactivity Even More

Early advertisers on the iPad - Target, Dove and Ford Lincoln - all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign counterparts. Since then research firms have been scrambling to quantify just how much more engaged iPad users are with advertisers. New figures come from   [...]
Posted: Wednesday, August 4th 2010

Top Industry News for 7-08-10: Facebook pitches social context ads

Social Media: Facebook touts selling power of friendship. Facebook makes headway around the world. Rich Media: YouTube   [...]
Posted: Thursday, July 8th 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Is Mobile Ad Tech Really as Bad as Jobs Says?

When Apple CEO Steve Jobs rolled out the iPad’s new ad platform, iAd, last week, he did so by highlighting the current dismal state of mobile ad marketing.  But are mobile ads - as we know them today - really that bad? Recent research by InsightExpress suggests not. The company conducted a study which used norms developed in online ad testing as   [...]
Posted: Tuesday, April 13th 2010

How to Hire a Digital Marketing Agency: The Final Round

We talked about why it's important for companies to do in-depth due diligence before hiring a digital marketing agency as well as 11 good questions to ask during the initial vetting process - questions provided courtesy of an informal survey conducted by MarketingVOX of digital agencies. Here is the   [...]
Posted: Thursday, April 1st 2010

Portals & Directories Lead Q4 Mobile Advertising

Portals and directories led all advertising verticals in mobile advertising spend during Q4 2009, according to [pdf]  the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media. This marks the first time since Millennial Media began releasing its SMART report in March 2009 that portals and directories held the number one spot. Entertainment, the Q3 2009 top spot   [...]
Posted: Friday, January 29th 2010

New Publishing Tech Creates More Ad Options

Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines. Now You Don’t See It, Now You Do Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent  [...]
Posted: Monday, January 11th 2010

Is Facebook's Ad Model the Secret Behind Its Success?

Facebook has built an ad strategy that relies heavily on engagement ads and other social media-appropriate ads - a strategy that could well be the reason why the site is set to pass MySpace in ad revenue next year. That milestone is expected to be reached in 2010, eMarketer predicts (via MediaBuyerPlanner) when Facebook is expected to bring in $605 million in ad revenue. MySpace, by con  [...]
Posted: Wednesday, December 23rd 2009

Google Taps Teracent for Real Time, Customizable Ads

Advertisers will be able to better customize and personalize Google display ads with new technology the company is incorporating from its latest corporate purchase. Google announced this week it was acquiring display ad start up Teracent, a firm that has made a name for itself with real time algorithms that can customize and automatically build ads from among thousands of different choices of creative elements. The algorithms can incorporate user information, such as a viewer's geographic   [...]
Posted: Tuesday, November 24th 2009

Industry Buzz & Snippets: 10/22/09

Web 2.0 Trends: Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co. The New York Times sets 7 digital priorities. Th  [...]
Posted: Thursday, October 22nd 2009

iheartradio Boosts Clear Channel's Optimism Over '09 Ad Expenditure

Clear Channel launched an online media player at iheartradio.com, using Adobe Flash technology to provide a better user experience and more advertiser opportunities. The player serves as a single gateway to more than 350 streaming AM/FM broadcasts (more are being added weekly), the company's digital streaming channels, its entire library of original on-demand audio and video programming, and social media elements including on-air talent blogs and photos, MediaBuyerPlanner   [...]
Posted: Friday, June 12th 2009

YouTube: Ad Sales Hit 9% of Total Views

YouTube is selling ads against hundreds of millions of views each month, and in fact is selling ads against more videos than its nearest competitor - Fox Interactive Media - has total views, according to Shishir Mehrotra, YouTube's director-product management. According to AdAge, YouTube currently sells ads against about 9% of its video views in the US, up from just 6% a year ago. Globally, those numbers are much lower. Stil  [...]
Posted: Friday, April 10th 2009

Newspaper Association Acknowledges Need for SEM Savvy

During a presentation at the Newspaper Association of America's annual convention this week, two NAA executives made a handful of suggestions for newspaper firms wishing to enhance their digital suites. Among them were search engine marketing services. The suggestions were made by SVP-Business Development Randy Bennett and VP-Advertising Mort Goldstrom of the NAA. "We must empower our sales staffs to sell our full portfolio of print and digital products -- giving them the right tools, trai  [...]
Posted: Thursday, April 9th 2009

Goodmail Systems Releases Streaming Video for Email

Goodmail Systems just released CertifiedVideo, a system that enables companies and nonprofits to incorporate streaming video into the body of email messages (provided that they are opt-in). CertifiedVideo was first announced in December, at which time Goodmail boasted a partner base that included AOL, Yahoo, Cox and Comcast. AOL, which   [...]
Posted: Thursday, April 2nd 2009

Internet Ad Revenues Top $23B in '08

Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts. Despite   [...]
Posted: Tuesday, March 31st 2009

Google Explores Expandable Adverts

Google is testing expandable ads for its AdSense and AdWords programs. When a user clicks on a display ad, it will temporarily expand over the content. According to Google, ads will not not expand to more than double their original width or height, and users may close the ads at any time. And while it takes  [...]
Posted: Thursday, March 5th 2009

Sponsored Web Series Makes Facebook Debut

Facebook application publisher Slide has inked an exclusive partnership to distribute a web series on behalf of Katalyst Media, founded by Ashton Kutcher and Jason Goldberg. In the self-deprecating style of 30Rock, a TV series about reality show producers, KatalystHQ follows the hijinks of employees at Katalyst, which primarily functions as a film and media production firm. Designed with Facebook's audience in mind, it will be distributed via Slide FunSpace, one of the top five applications o  [...]
Posted: Friday, February 6th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009