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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Mature Adults Gravitate to Vibrant, Single-Image Ads
Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles, according to a recent image-preference survey by Creating Results.
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Posted: Friday, February 6th 2009
Online Video in High Demand - In-Stream Ads Not So Much
72 percent of online respondents to a Burst Media survey said they view online video, with men more likely than women to say so - 76.6 percent versus 67.7 percent.
In each age segment, most said they watch online videos, including 58.6 percent of those 65+, MarketingCharts writes.
[...]
Posted: Monday, March 10th 2008
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