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Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations

Ad Technology: Amazon Goes After B2B Market With AmazonSupply The App That Zaps Junk Mail - And The Postal Service Business Strategies: Inside   [...]
Posted: Monday, April 23rd 2012

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

4 Missing iPad Features Marketers Won't Like - And One They Will

Before the iPad was launched, most of the information we had about the device was provided by Apple and a few trusted partners. With it now in stores, consumers and business can see for themselves what there is to like about it - and what is missing. For the most part, marketers' business case for the iPad - eventual large scale adoption because of the Apple name, the promise of iPad apps etc - appears to hold true, according to the numerous reviews that ran this weekend. That said, there   [...]
Posted: Monday, April 5th 2010

How to Hire a Digital Marketing Agency: The Final Round

We talked about why it's important for companies to do in-depth due diligence before hiring a digital marketing agency as well as 11 good questions to ask during the initial vetting process - questions provided courtesy of an informal survey conducted by MarketingVOX of digital agencies. Here is the   [...]
Posted: Thursday, April 1st 2010

Portals & Directories Lead Q4 Mobile Advertising

Portals and directories led all advertising verticals in mobile advertising spend during Q4 2009, according to [pdf]  the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media. This marks the first time since Millennial Media began releasing its SMART report in March 2009 that portals and directories held the number one spot. Entertainment, the Q3 2009 top spot   [...]
Posted: Friday, January 29th 2010

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]
Posted: Monday, February 9th 2009

Video Ad Rates Plummet 25% in 4Q08, Brightroll Says

Average rates for pre-roll online video ads dropped 25% in 2008's fourth quarter compared to 4Q07, according to video ad firm BrightRoll. From Q3 2008, rates fell 12.5%. Actual average CPM figures were not provided, by online video CPMs typically run between $20 to $25, MediaPost estimates. Pre-roll is also said to remain the dominant video ad format, accounting for 83% of campaigns in 4Q08   [...]
Posted: Friday, January 16th 2009

NYTimes Ad Revenue Declines 20% from '07

Internet ad revenues on The New York Times' online properties fell 3.8% in November, compared to a 4.6% increase in October -- marking a whopping 20% decline from this time last year. The 3.8% slump represents the first monthly decline in online ad revenue that the company has reported to date, suggesting even the most aggress  [...]
Posted: Friday, December 26th 2008

In 2009, Hulu Ad Spend to Nip YouTube's Heels

In terms of ad revenue in '09, one-year-old Hulu might give YouTube a run for its money, MediaBuyerPlanner reports. Unlike the older video site, Hulu streams primarily professional content, including network TV shows, clips and films. If its ad revenue manages to surpass that of YouTube's, it could  [...]
Posted: Tuesday, November 18th 2008

MySpace MyAds Goes Beta, Courts Small Biz

Today marks the beta launch of MySpace MyAds, which enables fledgling businesses to create, target and track the performance of their ads on its social network. MyAds is accessible via advertise.myspace.com, or on any MySpace page through a link marked "Advertise." It was designed to teach advertisers how best to promote themselves on-site while making ad creation as simple as possible: Create a display ad in the MySpace MyAds   [...]
Posted: Monday, October 13th 2008

Google Takes First Big Leap into Video Distribution

Three months ago, Family Guy creator Seth MacFarlane partnered with Google to pilot an AdSense content distribution program. MacFarlane planned to use Google to disseminate short-form video and associated advertising across the sites of AdSense users. That effort is poised to launch at last. The first few episodes of web series "Seth MacFarlane's Cavalcade of Cartoon Comedy" are now available on  [...]
Posted: Thursday, September 11th 2008

Video Ads (Finally!) Invade Facebook

Facebook now offers video ads on the right-hand side of its homepage, reports All Facebook. Users can leave comments directly beneath them and see what friends have said. Like standard comments and wall messages, reactions to video ads will appear on Facebook news feeds. The addition of video ads, coupled with user feedback, puts Facebook in a position to contend with   [...]
Posted: Thursday, August 14th 2008

Opinions Sought for Ad Campaign Measurement Guidelines

The Interactive Advertising Bureau released its ad campaign measurement guidelines for community review. The document was put together to bring uniformity to the interactive ad industry and maintain a standard of quality. Comment upon the document at the IAB website, which divides commentary by type: publishers, ad agencies, brand marketers and technology vendors.  [...]
Posted: Friday, July 25th 2008

Online Ad Revenues Soar to Nearly $10 Billion in First Half of '07

Internet advertising revenues (US) for the first six months of 2007 were nearly US$ 10 billion - up some 26 percent from the US$ 7.9 billion in the first half of 2006 - and yet another new record, writes MarketingCharts, citing the IAB Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseC  [...]
Posted: Thursday, October 4th 2007

IDC: Video Ads Will Take Money from Search

A new report has been released that predicts paid search advertising will shrink as video ads gain prominence, reports ClickZ. The report comes from IDC Internet and predicts Internet advertising spending will reach $31.3 billion in 2011, almost double what it is now ($16.9 billion). While search will remain the dominant outlet for online ad spending throughout that period, its share of spending is expected to drop from  [...]
Posted: Monday, June 18th 2007

Jaguar Sponsors LX.tv Luxury Webisodes

A nine-week long series of webisodes on luxury site LX.tv will be sponsored by Jaguar, reports AdWeek. The online episodes of the show Gorgeous, about three minutes each, will be sponsored by Jaguar's 2007 XKR sedan. The car's ad campaign also uses the tagline "Gorgeous." Jaguar will get product integration within the show's episodes as well as banner  [...]
Posted: Thursday, April 12th 2007

MySpace Could Finally Start Making Serious Ad Money

Advertising revenue from MySpace could finally start to rise substantially - two years after the social-networking site was bought by News Corp., writes BusinessWeek. In 2006 MySpace accounted for just $90 million in ad sales for Fox Interactive. This year, though, an analyst at Merrill Lynch says that could skyrocket to $271 million. A good portion come fr  [...]
Posted: Wednesday, April 4th 2007

Right Media: Yahoo Helped Us Bring Auctions to Display Ads

Right Media, an online display ad placement company, continues to grow and gain prominence in the marketplace, according to BusinessWeek. Those trends, the firm says, are largely attributable to Yahoo's taking a 20 percent stake in the company late last year. Since then, more attention has been turned to Right Media's ad-auction system. Still, CEO Michael Walrath does not  [...]
Posted: Wednesday, March 7th 2007

PointRoll Says Yahoo Pulling Rich Media Ads

Advertising technology firm PointRoll has sent an email to its clients warning them that their rich media ads could be pulled without notice by Yahoo, reports MediaPost. The email warned that Yahoo has unilaterally decided to stop publishing rich media ads on its pages. About 30 publishers, including Yahoo, had placed PointRoll's rich medi  [...]
Posted: Wednesday, February 21st 2007

Google Video Ads Tested on Sony, Warner Music Videos

Google said on Monday it would expand testing its video ad system by working with major music labels Sony BMG and Warner Music Group to embed video ads on the websites of an inivitation-only group of AdSense publishers.   [...]
Posted: Tuesday, January 23rd 2007