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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 165 | 80 |
| » ad pricing | 5 | 240 |
| » ad selling | 67 | 178 |
| » ad targeting | 55 | 190 |
| » ad technologies & vendors | 56 | 189 |
| » advertainment | 55 | 190 |
| » agencies & ad departments | 41 | 204 |
| » alternative marketing | 70 | 175 |
| » Asia/Pacific | 1 | 244 |
| » automotive | 25 | 220 |
| » b2b | 6 | 239 |
| » best practices | 14 | 231 |
| » Big Picture | 3 | 242 |
| » biz buzz | 66 | 179 |
| » branding | 61 | 184 |
| » broadband | 84 | 161 |
| » campaigns & creatives of note | 73 | 172 |
| » case studies | 2 | 243 |
| » co-op marketing & partnerships | 33 | 212 |
| » computers & tech | 14 | 231 |
| » consumer packaged goods | 7 | 238 |
| » CRM | 1 | 244 |
| » demographics | 37 | 208 |
| » direct marketing | 23 | 222 |
| » domain names | 9 | 236 |
| » don't believe the hype | 9 | 236 |
| » e-commerce | 21 | 224 |
| » email marketing | 8 | 237 |
| » entertainment | 144 | 101 |
| » Europe | 11 | 234 |
| » events | 3 | 242 |
| » finance | 1 | 244 |
| » global | 4 | 241 |
| » healthcare | 6 | 239 |
| » How-to | 2 | 243 |
| » I-PR & business communications | 3 | 242 |
| » instant messaging marketing | 1 | 244 |
| » interviews | 1 | 244 |
| » intrusive formats | 4 | 241 |
| » legal, government & regulation | 6 | 239 |
| » loyalty & retention | 3 | 242 |
| » major account moves | 4 | 241 |
| » major brands | 66 | 179 |
| » major players news | 114 | 131 |
| » Marketing | 1 | 244 |
| » measurement & analytics | 17 | 228 |
| » media convergence | 148 | 97 |
| » minorities | 1 | 244 |
| » mobile marketing | 28 | 217 |
| » multi-channel marketing | 27 | 218 |
| » new and improved | 21 | 224 |
| » nonsense & parodies | 6 | 239 |
| » online ad market | 83 | 162 |
| » pearls of wisdom | 5 | 240 |
| » people | 7 | 238 |
| » personalization | 10 | 235 |
| » political parties & organizations | 3 | 242 |
| » promotions | 17 | 228 |
| » publishing | 87 | 158 |
| » real estate | 1 | 244 |
| » research & stats | 56 | 189 |
| » search engine marketing | 18 | 227 |
| » seniors | 1 | 244 |
| » sex sells | 2 | 243 |
| » signs of doom | 3 | 242 |
| » signs of recovery | 2 | 243 |
| » signs of what's to come | 106 | 139 |
| » small business | 4 | 241 |
| » syndication & RSS | 7 | 238 |
| » technical innovation | 13 | 232 |
| » telecom | 7 | 238 |
| » text ads | 15 | 230 |
| » tools & software | 37 | 208 |
| » top stories | 21 | 224 |
| » travel | 4 | 241 |
| » user experience | 49 | 196 |
| » viral marketing & social media | 39 | 206 |
| » weblog marketing | 13 | 232 |
| » women | 9 | 236 |
| » worst practices | 3 | 242 |
| » Youth | 12 | 233 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Dell is CNN's Video Launch Sponsor But Can People Be Bothered to Jump Through the Sign In?
Dell is the exclusive launch sponsor of CNN.com's new video offering - a service that lets users browse through curated CNN video collections and TV show clips and access four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information. As part of the campaign Dell will use pre-rolls with skins, vide [...]
Posted: Monday, July 18th 2011
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Americans Watch 31.2B Online Videos in March '10
More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service.
Google’s Reign Continues
Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a [...]
Posted: Friday, April 30th 2010
HomeAway Integrates Online, WOM into Griswold Super Bowl Ad
HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"Â but also by incorporating an extended online campaign.
This online piece includes a word-of-marketing sty [...]
Posted: Wednesday, January 27th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
New Publishing Tech Creates More Ad Options
Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines.
Now You Don’t See It, Now You Do
Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent [...]
Posted: Monday, January 11th 2010
Content Rules Top 10 Digital Signage Trends for 2010
Content will continue to be king for digital signage in 2010, according to longtime industry practitioner Keith Kelsen, who also believes that engagement, measurement, better standards and more investment will play significant roles in helping the industry grow and evolve.
In addition to noting that the digital signage industry still grew 25% in economically challenged 2009, Kelsen - who recently founded "The 5th Screen [...]
Posted: Friday, January 8th 2010
Repurposing GIFs for Email Marketing
Marketers leery of the pitfalls of video email marketing can get the best of both worlds by repurposing a Web 1.0 technology: GIFs - or Graphics Interchange Format - as a substitute, according to Jordan Lane, at Email Responsibly, a website managed by Experian CheetahMail.
It is a stable alternative for a format that, while promising, is still in early days with [...]
Posted: Tuesday, December 29th 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
Video-Banner Ad Combo Addresses Pharma Online Woes
Tremor Media has launched a video ad-banner format that may address government fair balance requirements for online pharma advertising - as well as hold users' attention online. The product, called Rx In-Stream, uses shorter-form, pre-roll video in place of the long-form video ads that typically convey safety information. An accompanying banner ad, instead, provides the data about the risks and [...]
Posted: Wednesday, December 9th 2009