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Video Ads in the YouTube Channel Era

With the launch of YouTube Channels here, brands can expect a far greater focus on video advertising, especially as this and similar platforms gain momentum. Casale Media has   [...]
Posted: Monday, October 31st 2011

New Entrants Join the AR Space

Cadbury has created an augmented reality game. As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T  [...]
Posted: Friday, August 19th 2011

3D Web Graphics May Be Coming to iOS 5 iAD

Microsoft Security Response Center (MSRC) Engineering may have concluded that WebGL, the a cross-platform API for browser-based 3D graphics, is not safe to use. But the technology, whose development was spearheaded by Mozilla, Google, Opera, AMD, and Nvidia, and endorsed by the Khronos Group (via  [...]
Posted: Friday, June 17th 2011

Under the Microscope: Google Goggles marketing experiment

What: A Google app launched about a year ago that lets people search the web by taking pictures with their mobile devices. Why Now: Since its launch people have used Goggles to search for information about diverse topics from famous paintings, landmarks to products. Now Google is using it in a marketing experiment. It’s working with five companies - Buick, Disney, Diageo  [...]
Posted: Wednesday, November 17th 2010

Top Toolkit News: AdSense revamps content ad units

Display AdSense has revamped the design of some of its content ad units. For Leaderboard (728x90), the title, description, and URL are now arranged in rows instead of columns, except in the case when only one ad is showing. For medium and large rectangles (300x250, 336x280) the URL is now in the same line as the title. Web Analytics A new conversion tracking appli  [...]
Posted: Tuesday, August 10th 2010

They Move, Smell, and Can Get You Arrested: Odd Ad Formats

The California legislature is considering issuing digital license plates, turning the automobiles on which they are affixed to miniature - and moving - billboards. Lawmakers are being asked to conduct a feasibility study on the subject, according to the Los Angeles Times. Other uses for the digital license plates would include notices about hazardous road conditio  [...]
Posted: Tuesday, June 29th 2010

Burberry Pushes Luxury Brand Envelop with Interactive Fashion Show Ad

Burberry is launching an interactive campaign for its Autumn-Winter 2010 collection, in which consumers of the luxury retailer are able to click, drag and control their views of the ad. The products, the models, the collection itself are all motion-responsive with users able to control the cast and products in each shot. (via Retail We  [...]
Posted: Friday, June 25th 2010

'True Blood' Previews in Times Square Subway Stops on New, HD Posters

CBS Outdoor has unveiled what it is calling the world's first-ever high-definition video platform poster, to promote HBO's newest season of vampire series True Blood. The poster, in New York’s Times Square subway station, shows commuters a preview of the season on an ultra-thin, 10-inch LCD screen, complete with audio. The screen is embedded into traditional two-sheet posters,   [...]
Posted: Tuesday, June 15th 2010

As Industry Matures, Video Ad Verification Heats Up

As the video ad industry matures, video ad verification services are in growing demand. The problems some companies encounter with online video ads - namely poor or even fraudulent placement - was highlighted in a Beet TV New Media Minute video. In short, it said, as advertisers invest more dollars in Web video, companies and agencies want to know if their ads ran where they were supposed to. Such agencies a  [...]
Posted: Wednesday, June 9th 2010

Will HTML5 Boost Video Email Marketing?

A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them. Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes. Up until recently email marketers have had to rely on using a link to a video from a static imag  [...]
Posted: Monday, May 24th 2010

My Favorite Online Marketing Tool

Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best? We asked around and following are the results of our informal survey. Onl  [...]
Posted: Wednesday, May 19th 2010

Tissot's AR Feature Lets Customer Try on Watches

Tissot has developed an augmented reality feature that goes beyond just the means (that is, a fun and sexy app) to an actual, practical end: it allows shoppers to truly see what a watch will look like on their arms via a paper-based version that is printed out first. This is how it works: users download software from the site, and print out a paper watch that has a 'T' marking.  After that, all the user has to do is wave the paper watch - now on h  [...]
Posted: Tuesday, May 18th 2010

How Vanity Fair Structured Its iPad App, Including Advertising

Vanity Fair has just unveiled its iPad app with the June issue; now in iTunes, the app offers readers two ways to view it:  In vertical mode - that is, by holding the iPad vertically - the magazine is shown with a split screen, with images at the top and text at the bottom. When readers hold the magazine horizontally, the print edition of the magazine is recreated in its entirety. This is the 'digital interpretation' of the print issue,   [...]
Posted: Thursday, May 13th 2010

Tuesday's Toolset Watch

Welcome to MarketingVox’s inaugural issue of Toolset Watch, which we will be running on Tuesdays. Look for the latest on new product launches, features updates to existing ones, and online tutorials. If you have a news item to submit please send it to erika@watershed-publishing.com. Google has unveiled its analytics application gallery - apps that extend the functionality of its free web analytics package. Featured apps   [...]
Posted: Tuesday, May 11th 2010

Now Microsoft Supports HTML5. Is it Finally Over for Flash?

After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post. "Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import  [...]
Posted: Monday, May 3rd 2010

iAd May Be Tipping Point for Google's AdMob Acquisition

Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P  [...]
Posted: Monday, May 3rd 2010

Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices

It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile. The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs   [...]
Posted: Friday, April 30th 2010

HTML5 Ad Tech Is Here. Actual Standard to Follow

HTML5 hasn't solidified as a standard yet, but that hasn't stopped ad networks from rolling out platforms based on the current standard-in-progress. MeFeedia has launched HTML5 Video as part of its All Player video ad application. "MeFeedia's latest version of their All Player platform now gives advertisers the ability to hit almost every connected device," according to Christophor Rick, CEO at Gamers D  [...]
Posted: Friday, April 23rd 2010

Ready or Not (And It's Not) HTML5 is Here

HTML5 is going to be the standard technology for online video thanks to Apple's insistence that Flash is not to run on its mobile devices. It will be a major shift for ad technologies - a shift that is not being given enough attention by marketers now, say analysts. It is easy to understand, though, why some companies might dismiss the debate - much of it appears to be political or market-making on the part of Apple. There clearly is an element of that,   [...]
Posted: Friday, April 16th 2010

Is Mobile Ad Tech Really as Bad as Jobs Says?

When Apple CEO Steve Jobs rolled out the iPad’s new ad platform, iAd, last week, he did so by highlighting the current dismal state of mobile ad marketing.  But are mobile ads - as we know them today - really that bad? Recent research by InsightExpress suggests not. The company conducted a study which used norms developed in online ad testing as   [...]
Posted: Tuesday, April 13th 2010