Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 437 | 230 |
| » ad pricing | 41 | 626 |
| » ad selling | 238 | 429 |
| » ad targeting | 312 | 355 |
| » advertainment | 132 | 535 |
| » Advertising | 2 | 665 |
| » affiliate marketing | 5 | 662 |
| » agencies & ad departments | 152 | 515 |
| » alternative marketing | 137 | 530 |
| » Asia/Pacific | 9 | 658 |
| » automotive | 18 | 649 |
| » b2b | 16 | 651 |
| » best practices | 46 | 621 |
| » biz buzz | 197 | 470 |
| » branding | 155 | 512 |
| » broadband | 98 | 569 |
| » campaigns & creatives of note | 131 | 536 |
| » case studies | 3 | 664 |
| » co-op marketing & partnerships | 74 | 593 |
| » computers & tech | 30 | 637 |
| » consumer packaged goods | 12 | 655 |
| » CRM | 2 | 665 |
| » cross media | 56 | 611 |
| » demographics | 33 | 634 |
| » direct marketing | 26 | 641 |
| » domain names | 55 | 612 |
| » don't believe the hype | 16 | 651 |
| » e-commerce | 42 | 625 |
| » email marketing | 17 | 650 |
| » entertainment | 145 | 522 |
| » Europe | 19 | 648 |
| » events | 4 | 663 |
| » finance | 9 | 658 |
| » global | 4 | 663 |
| » healthcare | 5 | 662 |
| » How-to | 2 | 665 |
| » I-PR & business communications | 4 | 663 |
| » instant messaging marketing | 6 | 661 |
| » interviews | 1 | 666 |
| » intrusive formats | 40 | 627 |
| » legal, government & regulation | 30 | 637 |
| » loyalty & retention | 12 | 655 |
| » major account moves | 13 | 654 |
| » major brands | 133 | 534 |
| » major players news | 276 | 391 |
| » measurement & analytics | 68 | 599 |
| » media convergence | 124 | 543 |
| » minorities | 2 | 665 |
| » mobile marketing | 65 | 602 |
| » multi-channel marketing | 27 | 640 |
| » new and improved | 120 | 547 |
| » online ad market | 324 | 343 |
| » pearls of wisdom | 27 | 640 |
| » people | 21 | 646 |
| » personalization | 23 | 644 |
| » political parties & organizations | 4 | 663 |
| » privacy | 16 | 651 |
| » promotions | 15 | 652 |
| » publishing | 165 | 502 |
| » real estate | 1 | 666 |
| » research & stats | 86 | 581 |
| » search engine marketing | 78 | 589 |
| » Segmentation & Markets | 1 | 666 |
| » signs of doom | 8 | 659 |
| » signs of recovery | 7 | 660 |
| » signs of what's to come | 196 | 471 |
| » small business | 8 | 659 |
| » spam & anti-spam | 4 | 663 |
| » syndication & RSS | 27 | 640 |
| » technical innovation | 88 | 579 |
| » telecom | 11 | 656 |
| » text ads | 68 | 599 |
| » tools & software | 188 | 479 |
| » top stories | 79 | 588 |
| » travel | 4 | 663 |
| » user experience | 125 | 542 |
| » viral marketing & social media | 69 | 598 |
| » weblog marketing | 23 | 644 |
| » women | 8 | 659 |
| » worst practices | 9 | 658 |
| » Youth | 27 | 640 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
YouTube Entices Small Business With Keyword Search, Credit, Ambassadors
[...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
3D Tries Again to Gain a Foothold
3D technology was seemingly a trend that peaked in 2010 when the movie Avatar was released. Subsequent titles scrambled to film movies in the technology--or enhance those already in production--because of the popularity. Marketers watched the activity with interest, and tried their own experiments with 3D digital advertising. Interest, however, faded on the part of consumers and marketers, replaced by other technology in the [...]
Posted: Monday, April 9th 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012
Netflix, Hulu Fight for Market Share with Original Programming
Hulu has launched its first original scripted series Battleground. It follows, by just one week, Netflix's own foray into original programing, with the roll out of the TV show, Lilyhammer, which stars Steven van Zandt as [...]
Posted: Wednesday, February 15th 2012
Product Videos and the Conversion Factor
With videos appearing in the 70% of the top 100 search results, companies cannot afford to ignore this channel. So concludes Kissmetrics, which gathered a number of case studies and statistics—including the one above—to make the case that well-done product videos almost inevitably lead to increased sales.
It points to housewares e-tailer StacksAndStacks.com, which has said that visitors were 144% more likel [...]
Posted: Tuesday, January 17th 2012
A Look At Yahoo Search's Rich Ads Performance
Last month Rich ads under Yahoo became available to all adCenter advertisers. Mia Brennan at RKGBlog takes a look at their performance in this blog, offering readers several tips how to evaluate their performance.
"Initial comparisons between brand keywords triggering standard text ads and those triggering Rich Ads may be misleading," she writes. "Since Rich Ads are only available to show on Yaho [...]
Posted: Thursday, December 29th 2011
Video Ads in the YouTube Channel Era
With the launch of YouTube Channels here, brands can expect a far greater focus on video advertising, especially as this and similar platforms gain momentum.
Casale Media has [...]
Posted: Monday, October 31st 2011
Lack of Scale is the Real Problem for Tablet Ads, Not Just Metrics
To hear IAB tell it, the mobile ad measurement landscape is highly fragmented, populated by many players including carriers, publishers, hardware makers, OS providers, ad networks and app stores. Technology has not caught up, in short, with the huge growth in mobile and no where is this more true than tablets.
To that end it announ [...]
Posted: Tuesday, October 4th 2011