Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 346 | 154 |
| » ad pricing | 16 | 484 |
| » ad selling | 168 | 332 |
| » ad targeting | 96 | 404 |
| » ad technologies & vendors | 124 | 376 |
| » advertainment | 98 | 402 |
| » affiliate marketing | 4 | 496 |
| » agencies & ad departments | 74 | 426 |
| » alternative marketing | 142 | 358 |
| » Asia/Pacific | 10 | 490 |
| » automotive | 27 | 473 |
| » b2b | 9 | 491 |
| » best practices | 34 | 466 |
| » Big Picture | 1 | 499 |
| » biz buzz | 174 | 326 |
| » branding | 85 | 415 |
| » broadband | 216 | 284 |
| » campaigns & creatives of note | 73 | 427 |
| » case studies | 1 | 499 |
| » co-op marketing & partnerships | 65 | 435 |
| » computers & tech | 35 | 465 |
| » consumer packaged goods | 8 | 492 |
| » CRM | 1 | 499 |
| » cross media | 148 | 352 |
| » demographics | 64 | 436 |
| » direct marketing | 38 | 462 |
| » domain names | 24 | 476 |
| » don't believe the hype | 7 | 493 |
| » e-commerce | 56 | 444 |
| » email marketing | 11 | 489 |
| » entertainment | 328 | 172 |
| » Europe | 27 | 473 |
| » events | 18 | 482 |
| » finance | 3 | 497 |
| » global | 7 | 493 |
| » healthcare | 4 | 496 |
| » How-to | 1 | 499 |
| » I-PR & business communications | 5 | 495 |
| » instant messaging marketing | 5 | 495 |
| » intrusive formats | 5 | 495 |
| » legal, government & regulation | 13 | 487 |
| » loyalty & retention | 7 | 493 |
| » major account moves | 8 | 492 |
| » major brands | 90 | 410 |
| » major players news | 280 | 220 |
| » measurement & analytics | 27 | 473 |
| » mobile marketing | 57 | 443 |
| » multi-channel marketing | 26 | 474 |
| » new and improved | 41 | 459 |
| » nonsense & parodies | 4 | 496 |
| » online ad market | 141 | 359 |
| » pearls of wisdom | 11 | 489 |
| » people | 19 | 481 |
| » personalization | 10 | 490 |
| » political parties & organizations | 2 | 498 |
| » privacy | 1 | 499 |
| » promotions | 22 | 478 |
| » publishing | 190 | 310 |
| » real estate | 2 | 498 |
| » research & stats | 108 | 392 |
| » search engine marketing | 44 | 456 |
| » seniors | 1 | 499 |
| » sex sells | 3 | 497 |
| » signs of doom | 4 | 496 |
| » signs of recovery | 2 | 498 |
| » signs of what's to come | 250 | 250 |
| » small business | 5 | 495 |
| » spam & anti-spam | 1 | 499 |
| » Spanish-speaking | 1 | 499 |
| » syndication & RSS | 20 | 480 |
| » technical innovation | 34 | 466 |
| » telecom | 34 | 466 |
| » text ads | 17 | 483 |
| » tools & software | 67 | 433 |
| » top stories | 81 | 419 |
| » travel | 4 | 496 |
| » user experience | 79 | 421 |
| » viral marketing & social media | 60 | 440 |
| » weblog marketing | 25 | 475 |
| » women | 11 | 489 |
| » worst practices | 7 | 493 |
| » Youth | 16 | 484 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012
Closing Bell: DoJ asks for more info on AdMeld | Google to go before Congress | Amazon lands NBCUniversal deal
Legal/Regulatory:
DOJ asks Google for more info on AdMeld buy.
US Senate to hold 'Power Of Google' hearing on Sept 21.
Broadband:
AT&T [...]
Posted: Thursday, July 28th 2011
Dell is CNN's Video Launch Sponsor But Can People Be Bothered to Jump Through the Sign In?
Dell is the exclusive launch sponsor of CNN.com's new video offering - a service that lets users browse through curated CNN video collections and TV show clips and access four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information. As part of the campaign Dell will use pre-rolls with skins, vide [...]
Posted: Monday, July 18th 2011
Nielsen Contemplates a Definition Change for Television Household; Online Video Ad Providers Aren't Waiting
The Nielsen Company says that the number of American households that own television sets has dropped 2.2 percentage points from 98.9% to 96.7%. Half of that drop can be attributed to poverty: low-income Americans can no longer afford the ever-increasing cost of high-tech television sets. The other half of the increase, though, is traced directly to the growing trend of online users and their reliance on their mobile devices, for, well, everything. It is these consumers that is prompting Nielse [...]
Posted: Tuesday, May 3rd 2011
Top News: Here comes the news apps | IAB launches mobile ad think tank | Ad vertification rising | 60 million HTC Android handsets
Publishing:
Here come the News apps.
Study: iPads hurting newspapers?
YouTube extends video time, eyes TV.
Mobile Mar [...]
Posted: Friday, December 10th 2010
Top Industry News for 9-09-10: What will Google Instant do to SEO, AdWords?
Search:
What will Google Instant do to SEO and its own AdWords system?
Google kicks long-tail search to the curb with Instant Search.
What's in a search [...]
Posted: Thursday, September 9th 2010
Industry Buzz & News: 5/14/10
Online Ad Market:
Online ad sales rose 7% to $5.9B in Q1.
AT&T, Verizon web ads viewed most in first quarter.
Video ads to grow 41%.
Campaigns [...]
Posted: Friday, May 14th 2010
Americans Watch 31.2B Online Videos in March '10
More than 180 million US internet users watched 31.2 billion videos in March 2010, according to the comScore Video Metrix service.
Google’s Reign Continues
Once again, slightly more than four of every 10 online videos viewed in the US in March 2010 were viewed on Google Sites. Americans watched a [...]
Posted: Friday, April 30th 2010
Industry Buzz & News: 4/14/10
Online Ad Market:
Do economics of real-time search ads work out?
Old ads that won't die or fade away.
Convergence:
A dozen national broadcasters align to create mobile TV network.
[...]
Posted: Wednesday, April 14th 2010
Integrated Campaign Kicks off Monster.com's Promotion of New Tools, Search Engine
Monster.com has launched an integrated print, television and online campaign to promote a new job matching search engine and set of online job seeking tools. It kicked off the campaign with a spot on the AFC Championship game and plans to run another during next month's Super Bowl.
The print ads have already begun to run in the Wall Street Journal and more than 100 regional newspapers, as well [...]
Posted: Tuesday, January 26th 2010
New Publishing Tech Creates More Ad Options
Publishers are turning to technology - as opposed to developing in-house content - to increase advertising options and revenues. Recent endeavors range from barcodes for products embedded in editorial to interactive advertising formats for web video to new printing services that allow publishers place ads on pages that are printed from online magazines.
Now You Don’t See It, Now You Do
Hearst Magazines Digital Media's GoodHousekeeping.com is seeking to develop new invent [...]
Posted: Monday, January 11th 2010
Content Rules Top 10 Digital Signage Trends for 2010
Content will continue to be king for digital signage in 2010, according to longtime industry practitioner Keith Kelsen, who also believes that engagement, measurement, better standards and more investment will play significant roles in helping the industry grow and evolve.
In addition to noting that the digital signage industry still grew 25% in economically challenged 2009, Kelsen - who recently founded "The 5th Screen [...]
Posted: Friday, January 8th 2010
Rebuffers Kill Online Video Campaign
Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works.
The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in [...]
Posted: Monday, December 14th 2009
Sports Illustrated Bets on the Tablet
In conjunction with the upcoming debut of tablet computers, Sports Illustrated is developing a tablet-friendly new offering that will marry components of the magazine’s print and digital versions.
The move is the latest in a string of efforts by other newspapers and magazines, hard-hard hit by the recession and reader migration to the web, which are looking for new media on which to share their content and attract new advertisers. Last month, Conde Nast [...]
Posted: Friday, December 4th 2009
Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'
Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with engaging their local communities and generating social media buzz around the launch of the 2011 Ford Fiesta model. The move comes as Ford, which leads the auto industry in digital spending by dedicating about o [...]
Posted: Wednesday, December 2nd 2009