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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 5 of 5
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
How-To: Optimizing Image Use in Social Media
Images are among the most powerful tools in social media: they are easily consumed, and offer more stimulating information than text.
And since most people are busy and increasingly tightfisted with time, mastering the image -- which takes little effort to scan -- has a lot of appeal.
Search Engine Land provides advice on how to apply this medium into a successful media campa [...]
Posted: Wednesday, March 25th 2009
How-To: Tips for Seeding Branded Web Videos
"Viral" video marketing is a low-cost, high-value complement to traditional online marketing for ad agencies and brands. It gives agencies and clients a chance to experiment with more adventurous creative that doesn't fit on TV or in a pre- and post-roll format.
It can also be thought of as the ROI that keeps on giving. Popular videos keep getting views, sometimes months after they're seeded online.
For many agencies and brands, questions of strategy and execution persist for what [...]
Posted: Wednesday, October 1st 2008
How-To: Tips for Targeting Tweens
Tweens, aged 8-12, grew up with computer and internet access, making them different from previous generations of pre-teens. One-third possess a mobile phone.
And while they are physically still children, socially they are beginning to explore what it means to be a teenager -- a state they think is typified by freedoms they lack.
In 2003, 33.3 million teens inhabited the US (32.5 mill [...]
Posted: Wednesday, July 30th 2008
- Showing 1 - 5 of 5