Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 257 | 103 |
| » ad pricing | 15 | 345 |
| » ad selling | 110 | 250 |
| » ad targeting | 114 | 246 |
| » ad technologies & vendors | 137 | 223 |
| » advertainment | 155 | 205 |
| » Advertising | 1 | 359 |
| » affiliate marketing | 5 | 355 |
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| » Asia/Pacific | 2 | 358 |
| » automotive | 23 | 337 |
| » b2b | 9 | 351 |
| » best practices | 32 | 328 |
| » Big Picture | 1 | 359 |
| » biz buzz | 136 | 224 |
| » branding | 123 | 237 |
| » broadband | 87 | 273 |
| » campaigns & creatives of note | 107 | 253 |
| » case studies | 4 | 356 |
| » co-op marketing & partnerships | 65 | 295 |
| » computers & tech | 18 | 342 |
| » consumer packaged goods | 14 | 346 |
| » CRM | 2 | 358 |
| » cross media | 70 | 290 |
| » demographics | 45 | 315 |
| » direct marketing | 29 | 331 |
| » domain names | 51 | 309 |
| » don't believe the hype | 5 | 355 |
| » e-commerce | 38 | 322 |
| » email marketing | 7 | 353 |
| » entertainment | 221 | 139 |
| » Europe | 10 | 350 |
| » events | 5 | 355 |
| » finance | 2 | 358 |
| » global | 3 | 357 |
| » healthcare | 2 | 358 |
| » How-to | 1 | 359 |
| » I-PR & business communications | 3 | 357 |
| » instant messaging marketing | 4 | 356 |
| » interviews | 1 | 359 |
| » intrusive formats | 5 | 355 |
| » legal, government & regulation | 5 | 355 |
| » loyalty & retention | 11 | 349 |
| » major account moves | 5 | 355 |
| » major brands | 118 | 242 |
| » major players news | 180 | 180 |
| » Marketing | 1 | 359 |
| » measurement & analytics | 27 | 333 |
| » media convergence | 142 | 218 |
| » minorities | 1 | 359 |
| » mobile marketing | 45 | 315 |
| » multi-channel marketing | 23 | 337 |
| » new and improved | 32 | 328 |
| » nonsense & parodies | 14 | 346 |
| » online ad market | 141 | 219 |
| » pearls of wisdom | 2 | 358 |
| » people | 13 | 347 |
| » personalization | 11 | 349 |
| » political parties & organizations | 5 | 355 |
| » privacy | 1 | 359 |
| » promotions | 25 | 335 |
| » publishing | 109 | 251 |
| » research & stats | 55 | 305 |
| » search engine marketing | 18 | 342 |
| » Segmentation & Markets | 1 | 359 |
| » sex sells | 5 | 355 |
| » signs of doom | 1 | 359 |
| » signs of recovery | 1 | 359 |
| » signs of what's to come | 146 | 214 |
| » small business | 4 | 356 |
| » spam & anti-spam | 1 | 359 |
| » syndication & RSS | 28 | 332 |
| » technical innovation | 16 | 344 |
| » telecom | 16 | 344 |
| » text ads | 23 | 337 |
| » tools & software | 49 | 311 |
| » top stories | 39 | 321 |
| » travel | 1 | 359 |
| » user experience | 74 | 286 |
| » viral marketing & social media | 108 | 252 |
| » weblog marketing | 34 | 326 |
| » women | 11 | 349 |
| » worst practices | 8 | 352 |
| » Youth | 26 | 334 |
Pandora: Losses Way Up, But So Is Ad Revenue
In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek.
Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011.
Go [...]
Posted: Thursday, May 24th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Technology is the Secret to Getting Men Involved in Couponing, Shopping
Women are primarily responsible for clipping coupons - but men are more likely to seek out coupons if they are online or can be delivered via mobile phone. So says research by The Integer Group and M/A/R/C Research.
Coupon, retailer, and brand websites come in right behind newspapers as places where men actively seek out coupons. The increased interest in online coupons indicates that men who are seeking coupons [...]
Posted: Wednesday, May 26th 2010
Inbound Marketing Costs Less
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels, according to the "State of Inbound Marketing Report" [pdf] from internet marketing firm Hubspot.
Average Cost Pe [...]
Posted: Friday, April 30th 2010
Marketers Adopt Emerging Channels
More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market [...]
Posted: Friday, March 19th 2010
Digital Coupon Growth Outpaces Inserts
During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com.
Coupons.com annual data indicates that savings US consumers obtained from digital coupons grew 170% in 2009, compared to a typical annual growth rate of 8-16% for FSI coupons. Printed savings from Coupons.com and the [...]
Posted: Monday, February 15th 2010
Coke’s Cause Marketing Campaign Ties to Super Bowl, as Pepsi Sits Out
Coca-Cola is jumping on the cause marketing bandwagon with a campaign that extends its Open Happiness theme while giving Facebook fans an advance look at its upcoming Super Bowl ads - and while taking advantage of Pepsi’s decision to sit out the Super Bowl.
Each time a Facebook user passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is [...]
Posted: Friday, January 29th 2010
5 Ways Local Media Will Be Different in 2010
A new era of competitiveness, new paths to monetization and ever more hyper local search capabilities will characterize interactive local media, mobile local media, global Yellow Pages, vertical directories and classifieds, and broadcast media this year. So says BIA/Kelsey, which has just released a report on trends in this space.
Five Predictions
“For some time now, BIA/Kelsey analysts have been predicting that 20 [...]
Posted: Tuesday, January 19th 2010
Google Patent Suggests Ad Placements in Maps
Google has been awarded a patent on ad technology that inserts ads in its Street View mapping images - suggesting the search engine giant will expand its ad offerings to this popular application.
In the patent application, Google says it will identify buildings, posters, signs and billboards in its StreetView images - a [...]
Posted: Wednesday, January 13th 2010
Sponsors Line Up for Popular Apps
Mobile apps, in some cases, are proving to be money-makers for developers and publishers, thanks to advertisers' increasing willingness to sponsor their development and rollout.
Not every app that comes to market attracts sponsors - or many viewers for that matter. The apps that have the best appeal to both groups are those that either entice with special deals, such as coupons, or constantly update content, such as a news site.
Msnbc.com's free application for the iPhone and iPod touch, l [...]
Posted: Tuesday, December 29th 2009
3M's Real-World Privacy Filters Get Virtual Campaign
3M has launched a virtual goods marketing campaign to promote its Privacy Filters product line. It's a serious product and serious subject - filters designed to prevent data theft in public places by making a computer screen impossible to read from the side.
The campaign, though, focuses on the lighthearted with several TMI (" [...]
Posted: Friday, December 18th 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
Rebuffers Kill Online Video Campaign
Online videos are among the top ten internet marketing strategies for 2009, according to SEO. That, however, assumes the technology works.
The online video ad medium is still in early days and there is growing statistical and anecdotal evidence suggests that poor viewing experiences are more common than thought. Not surprisingly, videos that fail to load can be devastating to a marketing in [...]
Posted: Monday, December 14th 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
Industry Buzz & Snippets: 12/10/09
Media:
AOL to think locally now.
Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek.
Online Ad Strategies:
Using SEO to [...]
Posted: Thursday, December 10th 2009
Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'
Ford Motor Company is hoping to build on the success of its "Fiesta Movement" marketing campaign by taking applications for a second round of socially-vibrant 'agents,' who will be tasked with engaging their local communities and generating social media buzz around the launch of the 2011 Ford Fiesta model. The move comes as Ford, which leads the auto industry in digital spending by dedicating about o [...]
Posted: Wednesday, December 2nd 2009
Top 10 Viral Videos - November 2009
Internet videos created to promote mobile homes, chewing gum, beer and tech products are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content distributor Goviral as the most interesting and innovative in November 2009, reports MarketingCharts.
The videos on the lis [...]
Posted: Wednesday, December 2nd 2009