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IAB Releases Definitions for Digital Video In-Stream Ad Metrics
The Interactive Advertising Bureau (IAB) has released its 2008 definitions for Digital Video In-Stream Ad Metrics.
The document is organized thus:
1. Linear Video Ad With or Without Companion Ad
2. Linear Video Interactive Ad
3. Non-linear Overlay Ad
4. Non-linear Non-Overlay Ad
Download the definitions (pdf) or review [...]
Posted: Tuesday, June 17th 2008
Call for Entries Open for ad:tech 2008 Awards
ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has opened the call for entries for ad:tech's 2008 advertising awards.
Entries can be made between now and January 11, 2008.
Submissions will be taken for the following categories:
Interactive Ads
Interactive Campaigns
Optimization/Search Strategy
Websites
Submissions can be made ad the [...]
Posted: Thursday, November 8th 2007
'Computer is Personal Again' Honored in IAB MIXX Awards
Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards.
These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness.
The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b [...]
Posted: Wednesday, September 26th 2007
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