Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
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| » CRM | 2 | 574 |
| » cross media | 106 | 470 |
| » demographics | 50 | 526 |
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| » don't believe the hype | 9 | 567 |
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| » email marketing | 20 | 556 |
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| » minorities | 2 | 574 |
| » mobile marketing | 70 | 506 |
| » multi-channel marketing | 24 | 552 |
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| » online ad market | 247 | 329 |
| » pearls of wisdom | 17 | 559 |
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| » sex sells | 2 | 574 |
| » signs of doom | 7 | 569 |
| » signs of recovery | 9 | 567 |
| » small business | 6 | 570 |
| » spam & anti-spam | 2 | 574 |
| » Spanish-speaking | 1 | 575 |
| » syndication & RSS | 25 | 551 |
| » technical innovation | 58 | 518 |
| » telecom | 36 | 540 |
| » text ads | 59 | 517 |
| » tools & software | 104 | 472 |
| » top stories | 107 | 469 |
| » travel | 3 | 573 |
| » user experience | 106 | 470 |
| » viral marketing & social media | 59 | 517 |
| » weblog marketing | 27 | 549 |
| » women | 2 | 574 |
| » worst practices | 12 | 564 |
| » Youth | 16 | 560 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps
AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.Â
AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio [...]
Posted: Wednesday, April 25th 2012
Viacom: Tablet Owners Love Their Devices, Prefer Them for TV Viewing
Viacom, parent of such younger-skewing properties as MTV and Comedy Central, are certainly invested in knowing who’s watching what, and where. The company has issued a report revealing that tablet devices are the leading second-screen alternative to television for viewing full-length episodes of TV shows. The report details some insights about consumer behavior and attitudes around the tablet user-experience as well, which ar [...]
Posted: Tuesday, April 17th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Mobile Ad Creators Look to IAB Prize
The Interactive Advertising Bureau is calling on companies and individuals to submit their best ideas for mobile ad product concepts for smartphones and connected devices. The ad unit submissions will be evaluated by an agency working group, based on:
How the ad format impacts the user experience;
How it provides a canvas for brand creativity;
How takes advantage of mobile user behaviors and technologies;
How it enhances the relationship between the ad and the publisher content; and
[...]
Posted: Monday, July 18th 2011
Will NUad Top Even In-Apps Ads in Recall? Data and Common Sense Says Yes
This week at the Cannes International Advertising Festival Microsoft unveiled Nuads, or natural user-interface ads - a platform that transforms TV ads into interactive ad via the voice-and-control-gestures in Kinect for Xbox 360.
The technology, demoed at the conference, and blogged about later, by Mark Kroese, [...]
Posted: Tuesday, June 21st 2011
Top News: Yahoo to buy startup for premium ad sales | Millennial Media in talks about IPO | Twitter's permission change frustrates developers | Mobile handset sales up 19%
Online Ad Industry:
Yahoo to buy startup to boost premium ad sales.
Mobile Marketing:
Millennial Media said to be in talks with banks about IPO as mobile ads surge.
[...]
Posted: Thursday, May 19th 2011
Top Industry News for 9-29-10: Google wants to make display ads sexy again
Online Ad Market:
Google wants to make display ads 'sexy'.
Facebook and Skype readying deep integration partnership.
Signs of What's to Come:
Google CEO [...]
Posted: Wednesday, September 29th 2010
New Trends in Online Ad Formats
Yesterday's hot new ad format is today's channel that is losing its edge. So one can conclude from a study by Millward Brown's Dynamic Logic, which found that video ads - once viewed as the format most likely to deliver high engagement measures - are losing their edge with increasing certain brand metrics compared to other ad formats. To be clear, video ads are still an effective form of advertising - but their once more than 100% lead in onl [...]
Posted: Monday, September 27th 2010
Will HTML5 Boost Video Email Marketing?
A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them.
Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes.
Up until recently email marketers have had to rely on using a link to a video from a static imag [...]
Posted: Monday, May 24th 2010
Now Microsoft Supports HTML5. Is it Finally Over for Flash?
After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post.
"Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import [...]
Posted: Monday, May 3rd 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Jobs: Why Flash Is Not, and Never Will Be, Coming to Apple’s Mobile Devices
It’s official (at least as official as anything ever is): there is definitely no Flash coming to iPod, iPhone and iPad devices. The decision is not primarily business-driven, but is rather based on technology issues, Apple’s Steve Jobs says in a critical letter about why Flash is not appropriate for mobile.
The mobile era is about low power devices, touch interfaces and open web standards - all areas where Flash falls short, Jobs [...]
Posted: Friday, April 30th 2010
Ready or Not (And It's Not) HTML5 is Here
HTML5 is going to be the standard technology for online video thanks to Apple's insistence that Flash is not to run on its mobile devices. It will be a major shift for ad technologies - a shift that is not being given enough attention by marketers now, say analysts.
It is easy to understand, though, why some companies might dismiss the debate - much of it appears to be political or market-making on the part of Apple. There clearly is an element of that, [...]
Posted: Friday, April 16th 2010