Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » email marketing | 14 | 72 |
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| » viral marketing & social media | 6 | 80 |
| » weblog marketing | 9 | 77 |
| » women | 1 | 85 |
| » worst practices | 3 | 83 |
| » Youth | 1 | 85 |
ROI, New Options for Video Email Marketing
A business case - complete with tangible ROI - for video email marketing is taking shape, accompanied by new offerings in the marketplace. However, because this rich multimedia twist on traditional email is relatively new, there are several caveats when developing a pricing strategy, according to a new report (pdf) by the Interactive Advertising Bureau (IAB).
The ability to embed vid [...]
Posted: Friday, November 13th 2009
Industry Buzz & Snippets: 09/21/09
Ad Networks and Analytics:
10 social media strategies from top brands.
Seven reasons to ramp up paid search.
AdMob vies for mobile advertising network leadership.
Agenci [...]
Posted: Monday, September 21st 2009
Local Online Video Advertising to Reach $1.5B in 2012
Local online video ad revenue will increase from $10.9 million in 2007 to $1.5 billion by the end of 2012, a compound annual growth rate (CAGR) of 167.8 percent, according to The Kelsey Group's US Local Video Forecast (2007-2012), reports MarketingCharts.
[...]
Posted: Thursday, June 26th 2008
UK Internet Ad Spend Up 38%, to Overtake TV in '09
Online advertising in the UK grew from the smallest sector in 2003, to the third-largest in 2007, with more than £2.8 billion in expenditures -- a 38 percent year-on-year increase -- and a market share of 15.3 percent (up from 11.4 percent in '06), according to findings released this week, MarketingCharts [...]
Posted: Monday, April 14th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
User Reviews are a Must-Have for Retail Websites
Online consumer reviews are profitable for retailers and help build a sense of community amongst online shoppers.
82 percent of online shoppers consider trawling reviews more productive than researching products in-store with a sales associate, according to a Power Reviews whitepaper compiled by the e-tailing group, MarketingCharts [...]
Posted: Monday, February 18th 2008
Web 2.0 Experience on 93% of Marketers' 2008 To-Do Lists
Half of online businesses plan to add "Web 2.0" online capabilities to their sites in six months.
Over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports M [...]
Posted: Friday, February 8th 2008
Ten Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including advertising, videos, social networks, e-commerce and entertainment.
The forecast finds online advertising will ride out potential economic storms in the US -- and YouTube will decide political elections -- reports MarketingCharts.
The 10 predictions [...]
Posted: Monday, January 7th 2008
Small Businesses Love Online, but Rely on Traditional Advertising
Most small businesses still see print Yellow Pages advertising as the most effective way to generate sales leads.
Nonetheless, many are also eager to integrate effective internet options into their marketing approach, according to a new survey of 1,000 small businesses, [...]
Posted: Thursday, December 20th 2007
Video Product Tours Yield 35% Increase in Online Sales Conversion
A SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products, writes MarketingCharts.
The study analyzed online shopping behaviors to measure the impact SellPoint's Active Produc [...]
Posted: Monday, November 26th 2007
Teens Like Mobile Phones' Practicality, More Using Them for Video
Teens overwhelmingly cite convenience -- not the "coolness factor" -- for having and using cell phones, and they've begun to download and watch videos on their phones, according to (pdf) recent results from the OTX (Online Testing eXchange) Teen Topix study that looks into the lives of 13-17-year-olds, writes MarketingCharts.
The O [...]
Posted: Monday, November 19th 2007
Online Ad Spend to Reach $42B by '11; Budget Shift to Accelerate
Advertisers are well on the way to spending $21.4 billion on the internet in '07 according to eMarketer's new online ad spending report, U.S. Advertising Spending, which also projects yearend 2011 will see spend rise to $42 billion, reports sister site [...]
Posted: Thursday, November 8th 2007
Mobile Video Audience Expands Like Wildfire
The audience for mobile video in the US, which totals 8 million in August viewing from a carrier deck or referred video content, is up 34 percent from January, according to M:Metrics, reports MarketingCharts.
That's just 3.7 percent of US mobile subscribers, but the growth rate i [...]
Posted: Wednesday, October 31st 2007
Mobile Brand Advertising Takes Off, Direct Already on Its Way
The pieces are in place for mobile brand advertising to start scaling up, says eMarketer's Mobile Brand Advertising report, which projects worldwide mobile brand advertising will increase to $3.6 billion in 2011 - nearly 30 times more than the mere $124 million in 2006, [...]
Posted: Monday, October 22nd 2007
Forrester: Interactive Marketing Spend to Surpass $61B in Five Years
Interactive marketing spend in the States will grow to $61.3 billion in 2012, from $18.4 billion in 2007 - a compound annual growth rate (CAGR) of 27 percent, Forrester Research forecast in a report this week, writes MarketingCharts.
Interactive's share of total ad spend is forecast to increase from 8 percent in 2007 to 18 percent in 2012.
[...]
Posted: Monday, October 15th 2007
UK Online Advertising Overtakes Direct Mail with 15% Ad Spend Share
Internet advertising buoyed the UK advertising industry with above-expectation 41.3 percent year-on-year growth in the first half of '07, achieving a half-year high of £1,334.3 million - compared with £917.2 million a year ago, according to recently released data.
That growth lifted online advertising's market share to 14.7 percent, overtaking direct mail, which has a market share of 11.8 percent, [...]
Posted: Friday, October 12th 2007
Global Brands May Accelerate Mobile Marketing Efforts
28 percent of global brands surveyed have already launched live SMS (text) campaigns. 18 percent have launched live MMS (multimedia) campaigns, according to a mobile-marketing survey of 50 global brands by Vanson Bourne for Airwide Solutions, reports [...]
Posted: Thursday, October 11th 2007
Online Ad Revenues Soar to Nearly $10 Billion in First Half of '07
Internet advertising revenues (US) for the first six months of 2007 were nearly US$ 10 billion - up some 26 percent from the US$ 7.9 billion in the first half of 2006 - and yet another new record, writes MarketingCharts, citing the IAB Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseC [...]
Posted: Thursday, October 4th 2007
Nontraditional, Internet to Lead 7% Jump in Ad Spend Next Year
18 media categories - both traditional and nontraditional - are projected to increase 3.1 percent combined in '07, down from Myers's original forecast of 3.7 percent (issued in December), according to Jack Myers Media Business Report, writes MarketingCharts.
Myers [...]
Posted: Thursday, September 20th 2007
Significant New-Media Platform Use by B2B Marketers
"New" media platforms have become a critical and sizable component of the marketing mix for B2B marketers, according to a new survey conducted by the ANA (Association of National Advertisers) and BtoB Magazine in partnership with Guideline Inc., MarketingCharts reports. [...]
Posted: Tuesday, August 14th 2007