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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 174 | 70 |
| » ad pricing | 19 | 225 |
| » ad selling | 107 | 137 |
| » ad targeting | 75 | 169 |
| » ad technologies & vendors | 79 | 165 |
| » advertainment | 25 | 219 |
| » agencies & ad departments | 77 | 167 |
| » alternative marketing | 39 | 205 |
| » Asia/Pacific | 4 | 240 |
| » automotive | 23 | 221 |
| » b2b | 2 | 242 |
| » best practices | 11 | 233 |
| » biz buzz | 84 | 160 |
| » branding | 39 | 205 |
| » broadband | 81 | 163 |
| » campaigns & creatives of note | 37 | 207 |
| » case studies | 2 | 242 |
| » co-op marketing & partnerships | 6 | 238 |
| » computers & tech | 14 | 230 |
| » consumer packaged goods | 5 | 239 |
| » cross media | 21 | 223 |
| » demographics | 25 | 219 |
| » direct marketing | 18 | 226 |
| » don't believe the hype | 2 | 242 |
| » e-commerce | 23 | 221 |
| » email marketing | 9 | 235 |
| » entertainment | 86 | 158 |
| » Europe | 7 | 237 |
| » events | 5 | 239 |
| » finance | 2 | 242 |
| » global | 2 | 242 |
| » healthcare | 2 | 242 |
| » I-PR & business communications | 1 | 243 |
| » instant messaging marketing | 6 | 238 |
| » intrusive formats | 8 | 236 |
| » legal, government & regulation | 7 | 237 |
| » loyalty & retention | 1 | 243 |
| » major account moves | 1 | 243 |
| » major brands | 34 | 210 |
| » major players news | 145 | 99 |
| » measurement & analytics | 17 | 227 |
| » media convergence | 81 | 163 |
| » minorities | 2 | 242 |
| » mobile marketing | 14 | 230 |
| » multi-channel marketing | 15 | 229 |
| » new and improved | 29 | 215 |
| » nonsense & parodies | 4 | 240 |
| » online ad market | 63 | 181 |
| » pearls of wisdom | 4 | 240 |
| » people | 5 | 239 |
| » personalization | 1 | 243 |
| » political parties & organizations | 2 | 242 |
| » privacy | 1 | 243 |
| » promotions | 12 | 232 |
| » publishing | 82 | 162 |
| » real estate | 2 | 242 |
| » research & stats | 49 | 195 |
| » search engine marketing | 48 | 196 |
| » signs of doom | 2 | 242 |
| » signs of recovery | 3 | 241 |
| » signs of what's to come | 107 | 137 |
| » small business | 3 | 241 |
| » spam & anti-spam | 1 | 243 |
| » syndication & RSS | 5 | 239 |
| » technical innovation | 32 | 212 |
| » telecom | 13 | 231 |
| » text ads | 18 | 226 |
| » tools & software | 39 | 205 |
| » travel | 1 | 243 |
| » user experience | 19 | 225 |
| » viral marketing & social media | 15 | 229 |
| » weblog marketing | 9 | 235 |
| » women | 7 | 237 |
| » worst practices | 4 | 240 |
| » Youth | 1 | 243 |
Literary Magazine 'Wholphin' Launched via DVD
A new magazine - and a new conceptualization of what a magazine is - has been launched; four yearly issues will contain not articles but short films on DVD, writes the Washington Post (via MediaBuyerPlanner). The DVD magazine, Wholphin (a cross between a whale and a dolphin), is being published by the [...]
Posted: Wednesday, January 18th 2006
Tremor to Launch Online Video Network
Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s [...]
Posted: Monday, January 16th 2006
Microsoft's New adLabs Develops Video Hyperlink Ads
Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva [...]
Posted: Friday, January 13th 2006
Seven Digital Marketing Predictions for 2006
eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users [...]
Posted: Friday, January 13th 2006
PodZinger Launches Audio Search, PPC Ad Biz Model
PodZinger on Wednesday officially launched its audio search service that's based on speech-recognition software that parent company BBN Technologies sells to super-secret government agencies, reports InternetNews. PodZinger crawls the web and daily adds podcasts to its index. Using speech-to-text technology it creates a text version of the audio index that's searchable by keyword. Searchers can click to listen from the PC, dow [...]
Posted: Friday, January 13th 2006
Murdoch: MySpace Can Beat Theirs (Yahoo's, MSN's)
News Corp. Chairman Rupert Murdoch finally revealed, at least in part, his plans for the social-networking website MySpace.com, announcing that the recently acquired site would challenge portals such as Yahoo and MSN, writes iMedia, citing a Wall Street Journal report. Murdoch said MySpace would offer free video downloads, [...]
Posted: Thursday, January 12th 2006
Consumers: For VOD, We'd Rather See Ads than Pay
Sixty-two percent of consumers prefer free on-demand TV programs with commercials rather than commercial-free VOD programs that cost $1.99, writes MediaBuyerPlanner, citing new research from Point [...]
Posted: Thursday, January 12th 2006
TV Stations' Website Revs Doubled in 2005
Online advertising revenue for local TV websites was an estimated $283 million in 2005, twice as much as in 2004 - and is expected to again increase, by 39 percent, in 2006 - according to a new Television Bureau of Advertising survey conducted by Borrell Associates, writes MediaWeek. Considering their strength in delivering online video content, local TV station websites are poised to make s [...]
Posted: Thursday, January 12th 2006
Online Agency Creates $500 TV Ads for Local Businesses
A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500, [...]
Posted: Thursday, January 12th 2006
New Publicis Digital Venture Rumored
Publicis Groupe Media has been recruiting high-level agency media execs and will soon announce a major new digital business venture having to do with that recruitment drive, chief innovation officer Rishad Tobaccowala said Tuesday, but would not provide details, MediaPost [...]
Posted: Wednesday, January 11th 2006
AOL Expands Video Search Capability with Truveo
AOL announced Tuesday that it is acquiring video search startup Truveo, which offers technology to more easily find online video, reports the Associated Press. The acquisition reinforces AOL's reliance on video to attract visitors to AOL's ad-supported sites in its push away from a declining subscription business. Terms of the deal were not disclosed, but paidCo [...]
Posted: Wednesday, January 11th 2006
Engage In-Game Advertising Launches with Subway Campaign
A new in-game advertising agency, Engage In-Game Advertising, based in San Francisco, has launched its first campaign, placing ads for Subway on in-game billboards in Valve's Counter-Strike, GamesIndustry reports ( [...]
Posted: Wednesday, January 11th 2006
Clear Channel VODs to Offer 15-Second Ads
A beta version of a Videos on Demand feature will be available on 16 of Clear Channel Radio's Online Music & Radio websites from stations in New York, Los Angeles, Boston, Washington, D.C., and St. Louis, the company announced Monday, [...]
Posted: Tuesday, January 10th 2006
Google Video Store to Launch
Google on Friday afternoon announced its much-anticipated video service - Google Video Store - which will soon begin to offer, for rent or purchase, downloadable videos online, [...]
Posted: Monday, January 9th 2006
DaimlerChrysler Portals a 'Dynamic Doorway' into Auto Shows
DaimlerChrysler is preparing an online promotion for this season's auto shows, with Organic creating three portals showcasing the Dodge, Chrysler and Jeep brands, reports ClickZ. The sites will aggregate news and images from carmakers, media sites and blogs; the portal team will also author its own blogs. "We can put the news, press releases, photos and vehicle reveals into one process," Organic's Director of Engineering, John Manoogia [...]
Posted: Monday, January 9th 2006
Intel, AOL Partner to Bring the Web to TV
AOL and Intel have partnered to market Intel's new Viiv technology, which is designed to bring internet content into both the living rooms and mobile l [...]
Posted: Friday, January 6th 2006
Lexus Uses Podcasts, Blog Ads to Drive Campaign
Using music podcasts and a blog ad buy, Toyota's luxury brand Lexus is rolling out a four-week campaign aimed at African-Americans, [...]
Posted: Thursday, January 5th 2006
Gates: IBM, Not Google, Top Rival; Shows off Vista Features
The good-old days...
Though the news media tend to focus on Microsoft's competition with Google, IBM is its biggest challenger, said Bill Gates during h [...]
Posted: Thursday, January 5th 2006
Consumer Content a Source for Pepsi's Aquafina Campaign
To promote Aquafina, Pepsi has solicited user-created films for a campaign based on New Year's resolutions as part of its "Drink more w [...]
Posted: Thursday, January 5th 2006
Disney Seeks to Please Consumers with More iTunes Content
According to a deal announced at the start of the Consumer Electronics Show (CES) in Las Vegas, ABC News, Sports and ESPN content - including lite versions of recent college bowl games (e.g., Fiesta and Sugar Bowls) - will be available through Apple's iTunes beginning this week, writes E-Commerce Times/TechNewsWorld. The agreement builds on an earlier pact that [...]
Posted: Thursday, January 5th 2006