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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Top News: Wikipedia Errors | LeBron James Social | Brands Migrating from TV? | Samsung Claims More Infringements
Ad Technology:
Innovid Announces Interactive Video Ad Studio Enhancements
Marketo adds social platform with Crowd Factory acquisition
Branding:
60% of Wikipedia articles about companie [...]
Posted: Thursday, April 19th 2012
Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up
Ad Technology:
Google Glasses face serious hurdles, augmented-reality experts say.
Convergence:
Social 'second screen' TV is all about the apps.
Rich Media:
YouTube founders [...]
Posted: Monday, April 9th 2012
New App Pricing Models May Emerge Under 4G
The newly released updated iPad from Apple has made clear to consumers just how quickly data can be consumed on a 4G network. Reports are emerging about consumers who steamed through their plan's capacity within days.
The problem, as one such account in the Wall Street Journal explained, is not solved merely by cutting back on video consu [...]
Posted: Wednesday, March 21st 2012
Top News: Do Not Track tools | Apple readies iPad 3 apps | Gamers love to hate Sony
Mobile Computing:
Apple is rushing to finalize apps for onstage iPad 3 demos and commercials.
iPad retains value longer than Kindle, research finds.
Do Not Track:
Do Not Track Plus [...]
Posted: Friday, February 10th 2012
New Entrants Join the AR Space
Cadbury has created an augmented reality game.
As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T [...]
Posted: Friday, August 19th 2011
Yahoo! en Español Launches Sports Spot Sponsored by Corona Extra
Yahoo! en Español has launched an original sports feature called "La Locura" that is sponsored by Corona Extra.
The feature is a three-minute long segment featuring an offbeat look at funny sporting moments of the week. Yahoo! en Español developed the concept and approached Corona about the sponsorship, Yahoo!'s Armando Rodriguez tells MarketingVOX. “Corona wants to target male Hispanics between the ages of 21 to 34,†Rod [...]
Posted: Wednesday, August 3rd 2011
Dell is CNN's Video Launch Sponsor But Can People Be Bothered to Jump Through the Sign In?
Dell is the exclusive launch sponsor of CNN.com's new video offering - a service that lets users browse through curated CNN video collections and TV show clips and access four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information. As part of the campaign Dell will use pre-rolls with skins, vide [...]
Posted: Monday, July 18th 2011
Top News: Hulu hopes to add more commercials | A Facebook desktop app? | Overlooked email design best practices | Executive reshuffling at RIM
Online Ad Market:
Hulu hopes to add more commercials.
Social Media:
Facebook creating design team for desktop Facebook app?
Mobile Computing:
Asus [...]
Posted: Monday, May 30th 2011
Online Videos Break Down Borders in More Ways Than One for Multinationals
Last year an airline little known outside of its market, Cebu Pacific, tried an experiment. It had its flight attendants dance to pop songs by Lady Gaga and Katy Perry while demonstrating to passengers how to use their seat belts, life vests and oxygen masks. [video]. "That was actually the first time our cabin crew danced the safety demo on cruising altitude," says Candice Iyog, Cebu Pacific vice-president for marketing and distribution [...]
Posted: Thursday, March 10th 2011
Merial Plays on Pet Owners' Heartstrings With Save a Dog Campaign
Merial, the maker of Frontline, a flea medication for dogs and cats, generated a record level of exposure for itself - as well as its cause - through a hybrid campaign that borrows from social media, online contests and social gaming. Six months ago it partnered with a pet vertical DogTime Media, to launch its Save a Dog Facebook application. The point was to encourages pet enthusiasts on Facebook to vi [...]
Posted: Wednesday, September 8th 2010
Video Ads are Print Magazines' Latest Foray Into Outlier Marketing
Print magazine are never going to be able to adopt the full-range of outlier technology that is available for online marketers. That doesn't mean they cannot come close in some instances. The most recent example is Successful Farming magazine, which ran a video ad from advertiser Bayer CropScience in its August print edition.
The ad, for a pesticide called Votivo, includes a two-inch by two-inch video screen on page 20 of the magazine. When the magazine is opened to that page, an opening mess [...]
Posted: Friday, August 27th 2010
Old Spice Viral Campaign Translates into Sales - Lots of Them
New figures quantify the viral success of the Old Spice viral video campaign using the one metric that ultimately matters to marketers: sales. According to The Nielson Co., sales of Old Spice Body Wash jumped 55% in the last three months; in the past month alone they rose 107%. (via Brandweek).
Other marketing agencies are spotting a lift in sales as well. "We think t [...]
Posted: Wednesday, July 28th 2010
Automated Welcome Message Boosts Subscriber Response
Kelly's Running Warehouse, an online specialty retailer of running equipment, has increased subscriber response to its emails by 72% through the simple act of sending an automated welcome message.Â
Kell [...]
Posted: Tuesday, July 27th 2010