Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 7 | 1 |
| » ad selling | 4 | 4 |
| » ad targeting | 5 | 3 |
| » ad technologies & vendors | 5 | 3 |
| » advertainment | 2 | 6 |
| » agencies & ad departments | 1 | 7 |
| » alternative marketing | 5 | 3 |
| » best practices | 3 | 5 |
| » biz buzz | 3 | 5 |
| » branding | 1 | 7 |
| » broadband | 2 | 6 |
| » co-op marketing & partnerships | 2 | 6 |
| » CRM | 1 | 7 |
| » direct marketing | 1 | 7 |
| » domain names | 3 | 5 |
| » e-commerce | 2 | 6 |
| » email marketing | 2 | 6 |
| » entertainment | 4 | 4 |
| » intrusive formats | 1 | 7 |
| » major brands | 3 | 5 |
| » major players news | 4 | 4 |
| » media convergence | 4 | 4 |
| » mobile marketing | 1 | 7 |
| » multi-channel marketing | 2 | 6 |
| » new and improved | 1 | 7 |
| » online ad market | 6 | 2 |
| » publishing | 1 | 7 |
| » research & stats | 3 | 5 |
| » search engine marketing | 3 | 5 |
| » signs of what's to come | 5 | 3 |
| » syndication & RSS | 2 | 6 |
| » text ads | 4 | 4 |
| » tools & software | 2 | 6 |
| » viral marketing & social media | 1 | 7 |
| » weblog marketing | 2 | 6 |
| » women | 1 | 7 |
| » worst practices | 2 | 6 |
- Showing 1 - 8 of 8
YouTube CTA Overlay Lets You Drive Users Elsewhere
Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite.
Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video.
TechCrunch [...]
Posted: Tuesday, June 30th 2009
April's Top Ad Networks: Platform-A, Yahoo Lead Pack
AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts.
Platfor [...]
Posted: Friday, May 22nd 2009
MSFT's 'Gaze' Eyes Snap.com Territory
Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze.
Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched [...]
Posted: Thursday, February 5th 2009
Gorilla Nation Cares Enough to Brand the Very Best
Hallmark.com has chosen online ad representation firm Gorilla Nation to sell its ad inventory on an exclusive basis.
Hallmark has focused primarily on its cross-media marketing programs, using online ad sales solely to augment marketers' offline efforts. The Gorilla Nation partnership is intended to give Hallmark's online advertising presence its own legs.
The card company's user base is 63 percent female. Users spend an average of seven minutes per visit on the site, which serves 3.4 mill [...]
Posted: Monday, August 11th 2008
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08
Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark [...]
Posted: Wednesday, February 20th 2008
Online Marketers Spill Beans on Best, Worst Tactics
Online marketers rated what tactics worked best - and worst - in 2006 and those that they plan to focus on, and spend money on, this year, writes eMarketer, citing a yearend 2006 study by MarketingSherpa and ad:tech.
The ad:tech early-adopte [...]
Posted: Friday, February 2nd 2007
Brightcove Takes on YouTube; Bows Ad, Syndication Networks
Online video solutions firm Brightcove on Monday launched a consumer-destination site in an effort to compete with video-sharing sites such as YouTube, as well as an advertising network and syndication marketplace.
The Brightcove consumer site offers many clips by content providers that offer their content online with Brightcove's help; it also offers video web searc [...]
Posted: Monday, October 30th 2006
Local Ads Come to ABC Online Shows
The Walt Disney Company has come to an agreement with local ABC television affiliates to add local advertisements to the network's online shows.
Episodes of ABC series such as Desperate Housewives and Lost can be viewed with an ad-supported broadband video player that Disney will make available for download later this month, Reuters [...]
Posted: Thursday, September 14th 2006
- Showing 1 - 8 of 8